Transcript Page Ad Opportunities

Cox Site Advertising Opportunities | Jan 2010 / v2.0
Phil Greco
[email protected]
678-645-4280
Melissa McKeever
[email protected]
651-365-4204
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Ad Opportunities – Summary (not including weather)
Unit
Dimensions
Size
Format
IAB Unit Leaderboard
728x90
30k
GIF, Animated GIF,
JPG, SWF
IAB Unit Display
300x250
30k
GIF, Animated GIF,
JPG, SWF
Sponsorship Sticker
150x80
30k
GIF, Animated GIF,
JPG, SWF
Video Sponsorship
Header
100x34 Logo
5k
Static JPG Only
Sponsorship Copy
Preroll
At least
640x480
5M
B
:15 QuickTime, AVI,
WMV
Local Blurb
Image size
80x45
3.5k
Image: GIF or JPG
Headline: 50 characters
Content: 150 characters
Text Ads
Approx. 200x10
NA
40 characters
IAB Unit Skyscraper
160x600
30k
GIF, Animated GIF,
JPG, SWF
Homepage
Pushdown
Expanded:
1000x300
Unexpanded:
1000x40
30k
Feature Belt Blurb
Image Size
120x90
Flash
Served
Hardcoded
✓
Cox Site Advertising Opportunities | Jan 2010 / v2.0
Index
Detail
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Image: GIF or JPG
Copy: 40 Characters
✓
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Homepage Placement: Top right column always (no
exceptions) with a second further down in the same
column at the station discretion.
Index Placement: 1st or Second position in the top right
column with a second further down in the same column
at the station discretion.
Topic targeted only. Cannot be targeted page
specifically. (weighted or impression based.) If it is with
an impression goal, you will need a generic house
sticker. MUST FOLLOW SPONSORHSIP TEMPLATE.
Companion Leaderboard or Display: JPG, GIF, SWF.
Can be targeted to a specific section, recommended to
run weighted share of voice. It will rotate three local
blurbs upon each refresh.
There are multiple placement opportunities for your
exclusive hardcoded text links. Each DL placement can
have up to three text links each (1 IB National and 2
Cox Local). * The Homepage DL Tab 1 is served
through Adify.
Detail/Story pages only, the bottom right position is to
be usedfor 160x600 skyscrapers.
This ad should run exclusive for one day only on the
specified index page.
10k
6K
Expandable leaderboard available. See Product
Catalog for details.
Topic targeted only. Cannot be targeted page
specifically.
MUST FOLLOW SPONSORSHIP TEMPLATE.
✓
No goal
Notes
✓
Phaedra hardcoded to run through the feature belt on
all pages.
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Home Page Ad Opportunities
Cox Site Advertising Opportunities | Jan 2010 / v2.0
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728x90 IAB Unit – Leaderboard 30k
Placement: Directly above the homepage headline cluster (no exceptions)
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Top 300x250 IAB Unit – Display 30k
Placement: Top right column (no exceptions)
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Bottom 300x250 IAB Unit – Display 30k
Placement: Further down in the right column but at station discretion
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Sponsorship Sticker (150x80)
Topic targeted only. Cannot be targeted to a specific detail page (weighted or impression based). If it is with
an impression goal, you will need a generic house sticker.
Video Sponsorship Header (100x34)
This will be integrated across the top of the video player and must have the words “Sponsored By.” It
cannot include flashing or animation and should include a client logo and 7 or 7 words of clickable text
(marketing line, pricing, promotion, etc.) Click Here for the Template.
Rotating Preroll
Plays prior to news stories in the video box (15 seconds max), the display or leaderboard ad can run as a
companion ad to the preroll.
Pushdown (1000x300 / 1000x40)
Runs at the top of the site above the 728x90 IAB unit and pushes down the entire site.
Rotating Local Blurb (image 80x45) 3.5k
Runs at the top of the site above the 728x90 IAB unit and pushes down the entire site. Can be targeted
ROS or to a specific section, recommended to run share of voice. It will rotate three local blurbs upon each
refresh.
Text Ads
There are multiple placement opportunities for you exclusive hardcoded text links. Click here for detailed
information.
Top Story Dynamic Lede Text Ad
IB, Quigo, or another national seller will have one text ad while local will have two. The DL tab 1 text links
are served the rest are hardcoded.
Feature Belt Blurb
IB will have 25% of the items in the Feature Belt. The IB content will appear in the 4th position. Site Sales
and Promotions can be used in the remaining positions. Be sure to include a call to action, or interesting
content.
NATIONAL INVENTORY
LOCAL INVENTORY
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Index Page Ad Opportunities
Cox Site Advertising Opportunities | Jan 2010 / v2.0
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728x90 IAB Unit – Leaderboard 30k
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Bottom 300x250 IAB Unit – Display 30k
Placement: Further down in the right column but at station discretion
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Top 300x250 IAB Unit – Display 30k
Placement: 1st or Second position in the top right column
Sponsorship Sticker (150x80)
Topic targeted only. Cannot be targeted to a specific detail page (weighted or impression based). If it is with
an impression goal, you will need a generic house sticker.
Video Sponsorship Header (100x34)
This will be integrated across the top of the video player and must have the words “Sponsored By.” It
cannot include flashing or animation and should include a client logo and 7 or 7 words of clickable text
(marketing line, pricing, promotion, etc.) Click Here for the Template.
Rotating Preroll
Plays prior to news stories in the video box (15 seconds max), the display or leaderboard ad can run as a
companion ad to the preroll.
Pushdown (1000x300 / 1000x40)
Runs at the top of the site above the 728x90 IAB unit and pushes down the entire site.
Rotating Local Blurb (image 80x45) 3.5k
Runs at the top of the site above the 728x90 IAB unit and pushes down the entire site. Can be targeted
ROS or to a specific section, recommended to run share of voice. It will rotate three local blurbs upon each
refresh.
Text Ads
IB, Quigo, or another national seller will have one text ad while local will have two.
Top Story Dynamic Lede Text Ad
IB, Quigo, or another national seller will have one text ad while local will have the over in the homepage
dynamic lede.
Feature Belt Blurb
IB will have 25% of the items in the Feature Belt. The IB content will appear in the 4th position. Site Sales
and Promotions can be used in the remaining positions. Be sure to include a call to action, or interesting
content.
NATIONAL INVENTORY
LOCAL INVENTORY
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Story Page Ad Opportunities
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Cox Site Advertising Opportunities | Jan 2010 / v2.0
728x90 IAB Unit – Leaderboard 30k
300x250 IAB Unit – Display 30k
160x600 IAB Unit – Skyscraper 30k
Sponsorship Sticker (150x80)
Topic targeted only. Cannot be targeted to a specific detail page (weighted or impression based). If it is
with an impression goal, you will need a generic house sticker.
Rotating Preroll
Plays prior to news stories in the video box (15 seconds max), the display or leaderboard ad can run as
a companion ad to the preroll.
Rotating Local Blurb (image 80x45) 3.5k
Runs at the top of the site above the 728x90 IAB unit and pushes down the entire site. Can be targeted
ROS or to a specific section, recommended to run share of voice. It will rotate three local blurbs upon
each refresh.
Text Ads
IB, Quigo, or another national seller will have one text ad while local will have two.
Feature Belt Blurb
IB will have 25% of the items in the Feature Belt. The IB content will appear in the 4th position. Site
Sales and Promotions can be used in the remaining positions. Be sure to include a call to action, or
interesting content.
NATIONAL INVENTORY
LOCAL INVENTORY
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Weather Ad Opportunities – Summary
Cox Site Advertising Opportunities | Jan 2010 / v2.0
Unit
Dimensions
Size
Format
Served
IAB Unit Leaderboard
728x90
30k
GIF, Animated GIF, JPG, SWF
✓
IAB Unit Display
300x250
30k
GIF, Animated GIF, JPG, SWF
✓
Sponsorship Sticker
150x80
30k
GIF, Animated GIF, JPG, SWF
✓
Detailed Forecast
Sponsorship Header
150x80 Logo
15k
Static JPG Only
Sponsorship Copy
Radar Titlebar
Sponsorship Header
100x34 Logo
5k
Static JPG Only
✓
Radar Sponsorship
Brick
300x100
30k
GIF, Animated GIF, JPG, SWF
✓
Interactive-Radar Logo
120x60
5k
Static GIF, JPG
✓
Interactive Radar
Sponsorship Brick
300x100
30k
GIF, Animated GIF, JPG
✓
Local Blurb
80x45
6k
Image: GIF or JPG
Headline: 50 characters
Content: 150 characters
Text Ads
Approx.
200x10
NA
40 characters
Hardcoded
Notes
Expandable leaderboard available. See Product
Catalog for details.
Expandable display available. See Product Catalog
for details.
Topic targeted only. Cannot be targeted to a
specific detail page (weighted orimpression based).
If it is with an impression goal, you will need a
generic house sticker.
✓
Topic targeted only. Cannot be targeted page
specifically. MUST FOLLOW SPONSORHSIP
TEMPLATE
Rotating Titlebar above the Radar on /weather/.
Served on weather as an alternative to the Radar
Titlebar Sponsorship Header.
Rotating 120x60 Image above the interactive radar.
Must use the sponsorship template.
Served in weather, which is different from the rest
of the site. Runs within the MyWeatherIframe.
✓
Can be targeted to a specific section,
recommended to run weighted share of voice. It
will rotate three local blurbs upon each refresh.
✓
IB, Quigo, or another national seller will have one
text ad while local will have two.
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Weather Page Ad Opportunities
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Cox Site Advertising Opportunities | Jan 2010 / v2.0
728x90 IAB Unit – Leaderboard 30k
300x250 IAB Unit – Display 30k
Detailed Forecast Sponsorship Header
Integrated on the top of the detailed forecast module with the words “Sponsored By” on it. It
cannot include flashing or animation and should include a 150x80 client logo.
Sponsorship Sticker (150x80)
Topic targeted only. Cannot be targeted to a specific detail page (weighted or impression
based). If it is with an impression goal, you will need a generic house sticker.
Rotating Local Blurb (image 80x45) 3.5k
Runs at the top of the site above the 728x90 IAB unit and pushes down the entire site. Can be
targeted ROS or to a specific section, recommended to run share of voice. It will rotate three
local blurbs upon each refresh.
Text Ads
IB, Quigo, or another national seller will have one text ad while local will have two.
Feature Belt Blurb
IB will have 25% of the items in the Feature Belt. The IB content will appear in the 4th position.
Site Sales and Promotions can be used in the remaining positions. Be sure to include a call to
action, or interesting content.
Radar Options
Interactive Radar Titlebar
Sponsorship Header
Integrated Titlebar above the Radar
with the words “Sponsored By” on it.
It cannot include flashing or
animation and should include a
100x34 client logo.
NATIONAL INVENTORY
OR
300x100 Radar Sponsorship Brick Ad 30k
Rotating brick ad below the Weather
Radar.
LOCAL INVENTORY
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Radar Page Ad Opportunities
Cox Site Advertising Opportunities | Jan 2010 / v2.0
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120x60 Interactive-Radar Logo
Rotating logo ad above radar image. This ad unit must follow the predetermined sponsorship template.
300x100 Interactive Radar Brick 30k
Rotating brick ad inside the MyWeather radar graphic. This ad cannot
be a companion (leave behind) to the preload display.
LOCAL INVENTORY
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Pushdown/Pencil Ad
Cox Site Advertising Opportunities | Jan 2010 / v2.0
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Pushdown/Pencil Ad
Pushdown Ads are large animated ads that grab visitors' attention by briefly
pushing down the entire content of the site when a page is first loaded. When the
ad contracts it leaves behind a small expandable teaser (pencil) ad at the top of the
page that allows a visitor to re-expand it.
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The ad can auto-expand upon the first visit or run as a manually expanded
ad.
This should be used as a premium ad unit.
LOCAL INVENTORY
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Page Skin Ad
Cox Site Advertising Opportunities | Jan 2010 / v2.0
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Page Skin Ad
There is a 50 pixel high strip across the top of the site and the left and right sides of the site,
outside the content area that can be branded for the advertiser. The wallpaper area is not
clickable. Repeating / tiled logos are not allowed for the Wallpaper Ad to help keep the visual
clutter to a minimum.
LOCAL INVENTORY
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Alert Bar Sponsorship
Cox Site Advertising Opportunities | Jan 2010 / v2.0
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Alert Bar Sponsorship
Sponsored by type; Breaking News, Live Video, Severe Weather and/or
Closings and should not run with an impression goal, but rather SOV or
exclusively. They follow a strict template that Ad Studio will use to develop
the creative.
LOCAL INVENTORY
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Peel Back Ad
Cox Site Advertising Opportunities | Jan 2010 / v2.0
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Peel Back
Located in the top right corner of the browser, this unit enables users to
interact and unveil deeper content. When the unit fully expands, the
advertiser’s content lays over the editorial—focusing more attention on the
marketing message
LOCAL INVENTORY
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