Transcript MDS4Pubs_August_Webinar_200908

OCLC Services for
the Publisher
Supply Chain
Renee Register
Senior Product Manager
OCLC Cataloging and Metadata Services
Sandy Piver
OCLC Publisher Services Consultant
About OCLC
OCLC is a global library cooperative and a leader in
the creation of quality metadata.
For more than 40 years, and with the participation
of more than 71,000 libraries in 112 countries and
territories, we have built the WorldCat database—
the largest database of bibliographic information in
the world
WorldCat
WorldCat.org
For Discussion Today
Why is OCLC
launching this
service?
Why now?
How does the
service work?
How does the
service benefit
publishers?
What’s the service
model?
Who are the
stakeholders?
What’s next?
How do I get more
information?
Why OCLC?
Coverage, depth and richness of WorldCat
allow scale for data mining
Benefits multiple communities and
supports OCLC’s mission:
Connecting people to knowledge through
library cooperation
Fits with OCLC strategies for services at
the network level
OCLC infrastructure supports ingest,
maintenance and delivery of large volumes
of metadata
Why is OCLC investing is
this service now?
Current ways of creating,
sharing and maintaining
metadata have large gaps in
the chain
These gaps increase cost and
create redundancies across
communities
Current methods are simply
unsustainable -- both for
libraries and the publisher
supply chain
OCLC for Publishers
http://publishers.oclc.org
How does the new service
work?
• Breaks down silos between publisher and library metadata
• Mines WorldCat metadata to enrich publisher metadata
• Adds publisher metadata to WorldCat, increasing web
discovery of titles
How does the new service
work?
• Uses crosswalks and mapping between formats and terminologies
• Resulting in data mining and mash-up of library and publisher metadata
ONIX
Metadata
Crosswalk
ONIX to MARC
Crosswalk
MARC to ONIX
Crosswalk
Enriched Record
Crosswalk
Enriched Record
Exact
Match
Record
Enrich
Exact Match
FRBR
Work Set
WorldCat
No
Match
Data Enrichment
Process
-- Mine ONIX Metadata
-- Mine Exact Match
-- Mine FRBR Work Set
DDC/
BISAC
Mapping
New
Record
Enrich
New Record
FRBR
Work Set
Enriched
ONIX
Metadata
Benefits to the Publisher
Supply Chain
Reduces cost in bibliographic description,
categorization and authority work
Provides better marketing data to support
buying decisions: for wholesalers, retailers,
libraries, end users
Supports marketing, sales and business
intelligence needs for multiple markets
Benefits to the Publisher
Supply Chain
Creates efficiencies in metadata exchange,
normalization and enrichment
Delivers ONIX metadata for immediate supply chain
use, including application of BISAC Subjects
Adds metadata to WorldCat for immediate use in
library selection and acquisitions; provides web
visibility via WorldCat.org
Re-uses and re-purposes existing metadata in support
of multiple supply chain and library processes
Some ONIX Enrichment Statistics
File of 7,000 eBook ONIX records
Field Type
050 LC Classification
060 NLM Classification
082 Dewey Classification
1XX Contributors
1XX Main contributor
130 Uniform Title
2XX Title
24X Title
25X Edition
26X Publication Info
Other 2XX added entries
3XX Physical description
4XX/8XX Series
# Added or Enhanced
During Enrichment
3,073
Field Type
5XX General notes
504 Bibliography
198 505 Contents
521 Target audience
2,381 Other 5XX general notes
6XX Subjects
1,200 600 Personal Name
11 610 Corporate Name
650 Topical Term
651 Geographic Name
2,530 Other 6XX added entries
219
3
Added entries
3 700 Personal name
710 Corporate name
469 711 Meeting name
730 Uniform title
1,460 Other 7XX various access points
# Added or Enhanced During
Enrichment
616
205
193
2,005
254
163
15,883
1,120
1,051
878
1,334
25
13
805
Some ONIX Enrichment Statistics
File of over 2 million ONIX records
Field Type
0XX Classification
050 LC Classification
060 NLM Classification
082 Dewey Classification
1XX Contributors
1XX Main contributor
130 Uniform Title
2XX Title
24X Title
25X Edition
26X Publication Info
Other 2XX added entries
3XX Physical description
4XX/8XX Series
# Added or Enhanced
During Enrichment
Field Type
1,580,266 5XX General notes
504 Bibliography
138,410 505 Contents
511 Participants/Performers
1,578,526 521 Target audience
Other 5XX general notes
# Added or Enhanced During
Enrichment
968,702
272,153
16,826
171,964
550,684
1,449,337
6XX Subjects
9,495 600 Personal Name
610 Corporate Name
650 Topical Term
2,129,242 651 Geographic Name
232,004 Other 6XX added entries
2,117,685
3,423 Added Entries
700 Personal name
2,068,285 710 Corporate name
711 Meeting name
1,198,294 730 Uniform title
Other 7XX various access points
Total Fields Added or Enhanced
570,428
183,207
7,501,671
825,059
2,037,725
1,058,737
382,699
16,398
27,905
217,382
38,520,041
Example of ONIX Enrichment from
mining the matching WorldCat record
and its FRBR work set
Pilot
Partner
Original
ONIX
ONIX Tag Code
Pilot Partner ONIX Data
<a194>
<a197>
<b221>
<b244>
<b221>
<b233>
<b244>
<b202>
01
Distinctive title(book); cover title(serial)
<b203>
Galactic Dynamics
<b029>
(Second Edition)
<b034>
1
<b035>
A01
By (author)
<b037>
Binney, James
<b387>
<j260>
<b306>
<b058>
<b067>
<b069>
<b067>
<b068>
<b069>
<b067>
<b070>
<b067>
<b070>
<b067>
<b171>
<b070>
<b291>
01
Publisher
<b081>
Princeton University Press
Pilot
Partner
Enhanced
ONIX
Code
Pilot Partner Enhanced Record
04
Bibliographic agency
OCLC
13
LCCN
2007937669
01
Proprietary
OCN
(OCoLC)195749071
01
Distinctive title(book); cover title(serial)
Galactic Dynamics
A01
05
03
01
04
04
24
01
01
By (author)
Binney, James
007
YYYY
1950
2nd ed.
LC class number
QB857
Dewey
22
523.1/12
LC subject heading
Stars--Clusters
LC subject heading
Galaxies
Proprietary subject scheme
Repertoire de vedettes-matiere
Étoiles--Amas
Publisher
Princeton University Press
Example of ONIX enrichment from a
newly created WorldCat record
TEST
ONIX
Tag
<a194>
<a197>
<b221>
<a197>
<b221>
<b233>
<b244>
<b012>
<b202>
<b203>
<b029>
<b034>
<b035>
<b037>
<b253>
<b252>
<b067>
<b069>
<b067>
<b068>
<b069>
<b067>
<b070>
<b067>
<b070>
<b067>
<b070>
TEST
Original
ONIX
Code
TEST ONIX Record
15
ISBN-13
9792873431463
BA
Book
Distinctive title(book); cover
title(serial)
The thirteenth tale
a novel
01
By (author)
Setterfield, Diane
01
A01
TEST
Enhanced
ONIX
Code
TEST ONIX Enhanced Record
04
Bibliographic agency
OCLC
15
ISBN-13
9792873431463
01
Proprietary
OCN
(OCoLC)100000353
BA
Book
Distinctive title(book); cover
01
title(serial)
The thirteenth tale
a novel
01
A01
By (author)
Setterfield, Diane
01
Language of text
eng
English
03
LC class number
PS3619.E86
01
Dewey
22
813/.6
04
LC subject heading
Recluses as authors--Fiction
04
LC subject heading
Women authors--Fiction
04
LC subject heading
Female friendship--Fiction
Backlist Service :
Automated enhancement of backlist titles
The service includes:
• Matching publisher ONIX
records against the WorldCat
database
• Addition of publisher evaluative
data to matching WorldCat
records (annotation, author
biography, etc.)
• Brief MARC record creation and
addition of titles to WorldCat
when no matching record exists
• Visibility in WorldCat.org and
other OCLC services and tools
• Automated enhancement of
publisher ONIX data using
WorldCat data from exact
matches and FRBR work sets
• Addition of Dewey, LC
classification and LCSH to
publisher record when
available
• Addition of BISAC subject
headings mapped from Dewey
• Addition of authoritycontrolled contributor names
when this can be derived from
processes based on exact
match in WorldCat, FRBR or
XISBN
• File delivery in ONIX 2.1
Backlist Service: Priced as a one-time service
Based on the number of titles to be processed
Pricing tiers for Backlist
• Up to 100 titles
• 100 to 500
• 500-1,500
• 1,500-3,000
• 3,000-5,000
• 5,000-10,000
• 10,000-20,000
• 20,000-30,000
• 30,000-50,000
• 50,000 +
Service level agreement for
Backlist
•File size – less than 1,000 titles – 1-2
working days
•File size -- 1-5,000 titles – 3-5
working days
•File size -- 5,000-20,000 titles – 5-10
working days
•File size –- 20,000-100,000 titles –
10-15 working days
•File size – 100,000-250,000 titles –
15-20 working days
•File size -- Over 250,000 titles –
negotiated with publisher/vendor
Frontlist service:
Ongoing automated enhancement of frontlist
titles
The service includes:
• Matching publisher ONIX records
against the WorldCat database
• Automated enhancement of
publisher data using WorldCat data
from exact matches and/or FRBR
work sets
• Addition of publisher evaluative data
to matching WorldCat records
(annotation, author biography, etc.)
• Addition of Dewey, LC classification
and LCSH to publisher record when
available
• Brief MARC record creation and
addition of titles to WorldCat when
no matching record exists
• Addition of BISAC subject headings
mapped from Dewey
• Visibility in WorldCat.org and other
OCLC services and tools
• Addition of authority-controlled
contributor names when this can be
derived from processes based FRBR
• File delivery in ONIX 2.1
Frontlist service: Priced as a yearly subscription
Based on number of titles published/added yearly
Pricing tiers for Frontlist
• Up to 100 titles
Service level agreement for
Frontlist
• 100 to 250
•File size – 1-5,000 titles – 1-2 working
days
• 250-500
•File size – 5,000-10,000 titles – 3-5
working days
• 500-1,500
• 3,000-5,000
• 1,500-3,000
• 3,000-5,000
• 5,000-10,000
• 10,000 +
•File size – 10,000-20,000 titles – 5-10
working days
•File size – over 20,000 titles –
negotiated with publisher/vendor
Getting Started
Request a quote
Request sample data for analysis
Place an order
Set up ongoing data exchange
Link from website: http://publishers.oclc.org
Email us: [email protected]
Metadata Services for Publishers
What’s next?
ONIX 3.0
Services for publishers who can’t create ONIX
Validation for compliance with BISG Certification
Group services and discounts
Premium tiers of service
Workflow/Dataflow integration with other supply
chain partners
Additional mappings between terminologies
Other OCLC Programs for
Publishers and Vendors
Contract Cataloging for
Publishers
Partnering with OCLC
http://publishers.oclc.org/en/partnership/
Vision
An environment where
metadata is exchanged
seamlessly between different
stakeholder systems
Reduced cost of metadata
creation, transformation and
exchange for all participants
Vision
Homogenize ways in which data can be shared
Encourage interoperability and reduce
redundancies
View metadata holistically
Encourage data flow that allows metadata to “grow
up” over time
Stakeholders
Publishers
National Libraries
Metadata Providers
Wholesalers
Local Libraries,
Archives, Museums
Booksellers
End Users
Search engines
Stakeholders
http://www.oclc.org/publisher-symposium/
Stakeholders
NISO/OCLC Study on Book Metadata
Workflow
From interviews with over 30
publisher supply chain and
library representatives
Analyzes the current state of
metadata creation, exchange
and use
Identifies opportunities for
process efficiencies
http://www.niso.org/publications/white_papers/
Current Metadata Workflow:
Metadata Silos
Current Metadata Workflow:
Inefficiencies and Redundancies in
Metadata Exchange
Current Metadata Workflow:
Different Standards
Publisher/Library Collaboration
What’s next?
Working groups
Webinars
Publisher/Library Symposiums
Participation in standards organizations
Areas for Collaborative Work
Identification of Best Practices
To enable optimal re-use and re-purposing of metadata
across communities
Optimization of Identifiers
Author, Individual works, Related works, series
Optimization of Subjects
 Publisher BIC and BISAC subjects, Library LCSH, MeSH,
Sears, etc., User tags
Recent Research on Supply Chain
and Library Metadata
 OCLC/NISO study: “Streamlining Book Metadata Workflows”
http://www.niso.org/publications/white_papers/
 Research Information Network study: “Creating Catalogues: Bibliographic
Records in a Networked World”
http://www.rin.ac.uk/creating-catalogues
 LC study on Bibliographic Record Production
http://www.r2consulting.org/pdfs/LC%20Press%20Release.pdf
http://bibrecords.ning.com/
 Report and updates on the OCLC Symposium for Publishers and Librarians
http://www.oclc.org/news/releases/200940.htm
 Coming soon: ALA Annual 2009 presentation: “From ONIX to MARC and Back
Again”
http://publishers.oclc.org/
To find out more:
Visit the new website
http://publishers.oclc.org
Download the brochure
http://publishers.oclc.org/en/213918usb_services_for_publishers.pdf
Contact us
Product Managers
Renee Register: [email protected]
Maureen Huss: [email protected]
Publisher Services Consultants
Sandy Piver: [email protected]
Or: [email protected]
Arrange a Meeting or
Schedule a Conference Call
Renee is attending:
BISG Annual Meeting – NYC - September 9,
2009
Frankfurt Book Fair – October 12-16
Request a conference call by contacting
Renee, Maureen or Sandy
Questions?
Thank you!