Transcript W10 Childhood obesity part 2

CHILDHOOD OBESITY
Part 2
Hot off the press!

http://letsmove.gov/
Kids and Fast Food

“One-quarter of children ages five to 10 years
show early warning signs of heart disease.”


CSPI, 2008
Most fast-food menus – especially kids’ menus
 High
in saturated fat, trans fat, sodium and calories
Food & Advertising

“Children view an average of 3 ½ hours of
television commercials per week, and each year
they spend the equivalent of a week watching TV
ads.”
(CSPI, 2003)
 About
half of these ads are for food.
TV Advertising for Food vs. Public Service
Announcements for Fitness or Nutrition, 2005
Average number of food ads and PSAs on fitness or nutrition seen
by children per year by age:
Food ads
Age
2-7
Age
8-12
Age
13-17
PSAs on fitness
or nutrition
4,400 per year
164 per year
7,600 per year
158 per year
6,000 per year
47 per year
SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007.
Distribution of Types of Food in TV Advertising
Targeted to Children or Teens, 2005
Among all food ads targeted to children or teens, percent that are for:
Breads and pastries 2%
Fruit juices 1%
Dairy
Prepared foods
Dine-in restaurants
Sodas & soft drinks
Fast food
4%
4%
Candy and snacks
7%
34%
9%
10%
28%
Sugared cereal
SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007.
Food Advertising

CSPI, 2003
Advertising budgets:
Program / Company
Budget (millions)
NCI – 5 A Day Program
$3.5
CDC – Nutrition & PE
$34
USDA – Team Nutrition
$10
McDonald’s
$665
M&M’s
$74
Coca-Cola & Diet Coke
$209
Kellogg cereals
$284
Direct Advertising & Beyond

Advertising goes beyond commericals
 Product
placement
 School sponsorship
 Contracts
 Fundraising
 Channel
One
 Contests / Coupons / Incentives
Junk Food in Schools

“74% of middle schools and 98% of senior high
schools have vending machines.”
(CSPI, 2004)

Who regulates this?
 The
USDA’s role
Foods in Schools


What message are our kids getting by the types of
foods they can buy in school?
Financial impact of selling healthier foods in schools.
 Total
revenues increased
Healthier Schools

Program for success:
 Updating
the meal program menus
 Enhancing serving and eating areas
 Improving facilities
 Student involvement
 Challenges?
Physical Activity

Childhood obesity is not just about food.

What are some benefits of exercise?
 What
about health risks?
Physical Activity Recommendations

1 hour (or more) of daily physical activity
 Aerobic
activity: 60+ minutes of moderate- to vigorousintensity every day
 Muscle-strengthening activity: at least 3 days a week
as part of the 60 minutes
 Bone-strengthening activity: at least 3 days a week as
part of the 60 minutes
Examples of Physical Activities for Children and
Adolescents
Type of Physical
Activity
Children
Adolescents
Moderate-intensity
aerobic
Hiking, bike riding, brisk
walking
Baseball, yard work,
hiking, brisk walking
Vigorous-intensity
aerobic
Bike riding, jumping rope,
running, soccer, basketball
Jumping rope, bike
riding, karate,
basketball, crosscountry skiing
Musclestrengthening
Modified push-ups, sit-ups,
rope or tree climbing
Exercises with handheld weights, push-ups,
pull-ups, climbing wall
Bone-strengthening
Jumping rope, running,
hopping, skipping,
gymnastics
Jumping rope, running,
sports like gymnastics,
basketball
CDC, 2008
Physical Activity & Youth
CDC, 2008
Physical Activity: Schools

“In 2007, only 30% of 9th-12th grade students said
they attended physical education classes every
day.”
(CDC, 2008)


Does physical activity have any affect on
academics?
What can schools do?
Physical Activity: Communities




What can communities do to encourage physical
activity?
Community-wide campaigns
Improvements
Partner with schools