Transcript House Ad - Advertising Principles

House Ad Project:
Developing an Ad Campaign
Using the “House Ad” as a project
I suggest the “House Ad” exercise as a possible project. It is most
effective if done just by yourself, but a 2-person agency might
also work well.
However, the format provided here can be used for any product
or service.
To extend it to a project for a client, one would need to obtain
information from the clients and to report back to them.
Those working for an organization could do a project for their
organization.
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House Ad Task
Advertise yourself as a new advertising agency. You
might find this to be especially useful if you want to
seek a career in advertising.
1. Select and justify a name by using concepts and
techniques from the section on “Names” on AdPrin.
2. Develop a:
a.
b.
c.
d.
full-page print ad,
Brochure
video
website
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House Ad Task
• This project would carry through the course and be
part of your certification report. It would
demonstrate your ability to apply principles and
techniques.
• Remember that as advertisers you should not make
any false statements.
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Management Report and Summary of Applications
Prepare a management report to persuade others that
this is an effective advertising campaign. Use this outline.
Describe tests of your advertisements to show that they
follow the principles. Also, use copy testing.
This exercise allows you to apply tools and techniques
(e.g. creativity and evaluation).
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Samples of House Ads
See samples of house ads by companies and by
students from earlier courses.
Which ads do you think were more effective: those by
the professionals or by the students?
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