Transcript POWER POINT ADVERTISING

Relationship between
advertising and behavior
The average person views
approximately 20,000 commercials
per year and about 2,000 of these
are for alcoholic beverages. The
alcohol industry spent
approximately $6 billion advertising
and promotion in 2005
The Rebel
The Rebel
The Rebel
The Rebel
The Rebel
The Prize
The Sexpot/Bimbo
The Man Eater
The Man Eater
The Man Eater
THE MAN EATER
The Party Girl
Objectification and
Dismemberment
Alcohol Advertising in
Women's Magazines
• The following advertisements
appeared in women's magazines.
• In each, identify the messages
and images alcohol advertisers
hope will appeal to girls and
women.
• What stereotypes, if any, are
reinforced in each ad?
• Do these ads share similar
features?
• Would these ads appeal to you?
Explain why or why not
Fascination is two parts sweetness,
one part fire."
Fascination is two parts sweetness, one part fire."
Skyy Citrus"
Parlez Alizé"
Politically correct by day. Bacardi by
night."
“Who? You INNOCENT? Anything
but.”
Alcohol Advertising in
Men's Magazines
• The following advertisements
appeared in men's magazines.
• In each, identify the messages
and images alcohol advertisers
hope will appeal to boys and
men.
• What stereotypes, if any, are
reinforced in each ad?
• Do these ads share similar
features?
• Would these ads appeal to you?
Explain why or why not
"It makes you irresistible
This is the keep your eyes peeled for
polar bears, where the hell are we, not
on the guided tour life
Tell it over a great tasting, less filling,
Miller Lite."
Here's to football."
The Big Shot
The Strong Silent Type
Jim Beam “Real Friends. Real Bourbon.”
Molson "Bubba" Ad
"Oh when we get together, just me and
all the lads”
…"
Miller Lite
"Nectar of the
Guys"
• Miller Lite "Nectar of
the Guys"
Jim Beam "Real Friends. Real
Bourbon."
What Alcohol Ads Say
about Relationships
There's something to be said for
occasions like these. Like, ‘Make that
a double!’ "
Here's to the Wingman
• Each additional dollar spent on
alcohol advertising raises per
capitol youth drinking by 3%
• The alcohol industry spent over
28.4 million dollars on ads shown
during the 15 most popular
teenage televisions shows in 2003