Transcript Special Events Fifth Edition The Roots and Wings of

Special Events
Fifth Edition
The Roots and Wings of
Celebration
Dr. Joe Goldblatt, CSEP
Chapter Eight
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Agenda
• Welcome and review of previous session.
• Mini lecture covering current chapter, case
study and best practice
• Activity such as debate or discussion of
case study and best practice
• Session review
• Questions, answers, discussion, and
announcements
• Assignment for next session
• Adjournment
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Advertising, Public
Relations, Promotions, and
Sponsorship
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Product
Promotion
Price
Public Relations
Place
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Press Kits Should
Include
• Press or media releases to
• Advertising specialty items
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Promotions
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Cross
Cooperative
Street
Stunts
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Invitation
1. Name of host or event
organizer
2. Date, time, and location
3. Dress requirements
4. Transportation and parking
5. RSVP
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Sponsorship
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Needs assessment
Development
Selling
Overcoming Objections
Negotiating
Closing the Sponsorship Sale
Servicing Sponsorships
Evaluating Sponsorships
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Internet Event
Marketing
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Web page
Shopping cart
Chat rooms
Blog
Podcast
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David Rich
“Event marketing is now driven by
the need to bring the brand
value alive in creative and
meaningful ways.”
David Rich, Vice President,
Program Strategy/Worldwide,
George P. Johnson Company
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Copyright ©2008 John Wiley & Sons, Inc.
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