Transcript Benefits of No Artificial Sweeteners or Sugar Alcohols

About the Company
• Founded in 2000
• Based in Irvine, CA
• Sold in over 2000 stores in 7
countries
• Voted Bike Magazine’s Nutrition Bar
of the Year
Features
•
Certified Wheat and Gluten Free •
All Natural
•
High in Protein (18g)
•
MAP Pricing Policy
•
Non-Dairy
•
Great Tasting
•
Vegan
•
Kosher Certified
•
No Hydrogenated Oils or Trans
Fats
•
Will not Melt
•
40/30/30 Ratio
•
Non-GMO Soy
•
No Artificial Sweeteners
•
Low Glycemic and Diabetic
Friendly
Why Gluten Free Sells
• Gluten-Free is the fastest-growing category in
the food industry.
• 1 in 105 Americans suffer from Celiac Disease1
• Scientific research shows a person can test
negative for Celiac Disease, and still have a
gluten intolerance or sensitivity2
• Millions of Americans are proactively choosing a
gluten-free lifestyle as studies are showing
positive results in gluten free diets and Autism3,
as well as ADD and ADHD in children4
Benefits of High Protein
• PureFit bars pack 18g and are very low in fat
• Protein is essential for muscle growth, repair
and recovery
• Protein plays a vital role in stabilizing blood
sugar levels, which is crucial for fat metabolism
Benefits of Dairy-Free
•
PureFit bars appeal to the 30-50 million Americans who are
lactose intolerant5
•
The majority of nutrition bars are made with whey
protein, and PureFit gives a high protein, non-dairy option
•
Millions who are not lactose intolerant, are dairy sensitive
and have trouble digesting dairy products. It is estimated
that 75% of adults worldwide show some decrease in
lactase activity during adulthood6
•
Nondairy products like PureFit Nutrition Bars lead to
increase energy because they digest easier than other so
called “nutrition bars”7
Benefits of Kosher
•
Kosher food is a $200 billion industry8
•
13 million Americans adhere to a Kosher
diet8
•
PureFit Nutrition Bars are certified by
Kehilla Kosher
Benefits of No Hydrogenated Oils and No Trans
Fats
• PureFit bars appeal to people looking for a
safe and low-cholesterol nutrition bar and
snack
• Trans fats are linked to coronary heart
disease
• PureFit bars WILL NOT MELT!!!
• PureFit bars appeal to active people and
outdoor enthusiasts who do not want their
nutrition bars melting like a candy-coated
bar
Benefits of Vegan
• PureFit bars cater to the millions of Americans
who adhere to a vegan diet
• The 18g of protein makes PureFit a great grab
and go vegan option
• The vegan bodybuilder has embraced us for
coming out with a nutritional product that
compliments their lifestyle greatly increasing
our sales to the vegan fitness enthusiast
Benefits of a 40/30/30 Ratio
• A balanced diet with 40% carbohydrates, 30%
protein and 30% fat has been embraced by the
fitness community to help stabilize blood
sugar, and burn stored fat for energy.
• When biochemist Dr. Barry Sears discovered
the benefits of the 40/30/30 nutritional
approach, he revolutionized the way
consumers use food to burn fat (the Zone
diet)
Benefits of No Artificial Sweeteners or Sugar
Alcohols
• PureFit bars contain no sugar alcohols, which
are known to cause digestive issues like gas,
diarrhea and bloating9
• PureFit bars appeal to a growing number of
consumers concerned about the negative side
effects of artificial sweeteners
• PureFit uses all natural sweeteners: brown
rice syrup and agave
Benefits of Low Glycemic & Diabetic
Friendly
• PureFit Nutrition Bars appeal to diabetics,
people who have blood sugar issues and
those who have been advised to employ a
more balanced nutritional approach.
• Diabetic-friendly PureFit bars are balanced,
which help stabilize blood sugar levels
Benefits of a MAP Policy
• PureFit exercises their legal right to a
minimum advertised price (MAP) policy of
$1.65/bar. This policy ensures our mutual
retail partners will not be undersold by
discount retailers or websites.
• A high quality product with high quality
ingredients will not be devalued by discount or
club stores.
Selling Points Recap
• Certified Wheat and Gluten Free • Non-GMO Soy
• High in Protein (18g)
• No Artificial Sweeteners
• Non-Dairy
• Low Glycemic and Diabetic
• Vegan
• Kosher Certified
• No Hydrogenated Oils or Trans
Fats
• Will not Melt
• 40/30/30 Ratio
Friendly
• MAP Pricing Policy
Letter to Retailers
PureFit nutrition bars are the #1 selling gluten-free sports nutrition bars. We have been the category leader for almost 10 years. That’s right, we created the category. Additionally,
our dairy-free bars are certified vegan and kosher, making them popular among consumers of all walks of life. 100’s of other bars have come and gone since we launched in
November of 2001. I don’t think it’s difficult to explain our continued success. It’s our commitment to quality and customer service.
When I started PureFit 10 years ago, no other companies were making a nutrition bar like PureFit. Now, ten years later, we’re still making cutting edge bars. Our “so-called
competition” that have come and gone have borrowed our ideas and technology in one way, shape or form. One competitor even tried to knock our name off. Regardless if you
choose PureFit, or another brand, just know that when consumers think of quality and convenience, they think of PureFit.
PureFit entered the market about 10 years ago with this simple goal in mind: Offer a nutritious, high-quality bar that tastes great, but without all the additives and sugars of other socalled “nutrition bars.” The result: We introduced the first line of nutrition bars that contain no wheat, gluten, dairy, trans fats, sugar alcohols or artificial sweeteners. And we didn’t
sacrifice taste in the process. Instead, we offer your shoppers a bar that fuels a tough workout or makes a healthy, between-meal snack.
If that’s enough of a reason to carry our bars, consider this:
Since 2001, positive reviews and recommendations of our bars have appeared in more than 100 magazines read by your shoppers. To this day, we actively pursue earned-media
placements that drive shoppers into stores just like yours.
Each month, we introduce PureFit Bars to consumers at marathons and fitness expos all across the country — places where you probably won’t find most of our competitors.
We’ve found that one of the best ways to increase sales is to sample our bars wherever we can. In 2011 alone, we will attend high-profile health and fitness expos, including nearly
two-dozen major marathons. We could steal a line from Bon Jovi because “I’ve seen a million faces and I rocked them all. That’s right, conservative estimates would say we’ve
introduced PureFit to well over 1 million consumers at just running events alone.
It’s called PureFit but it might as well be called “PureProfit” because that’s what we provide to retailers just like you. Unlike some nutrition bar companies, you won’t find our bars
in deep-discount channels like Costco. Rather, we have a MAP policy that affords all PureFit retailers with an opportunity to sell through 100% of the inventory 100% of the time.
Never one to rest on our laurels (FYI: Bike magazine named us “Nutrition Bar of the Year”), we’re evolving, as evidenced by new and improved flavors we launched in 2011.
Besides upholding our commitment to quality, we are consistently giving back to the community. We’ve donated more than 25,000 bars to celiac support groups and conferences,
and over 30,000 bars to the U.S. troops.
We have a state of the art new website, complete with a dealer locator to promote your store.
We offer a 100% money back guarantee.
Finally, if you still need an incentive to try our quality nutrition bars, here it is: PureFit is currently offering new retailers 15 percent off their first purchase.
When you offer PureFit Nutrition Bars to your customers, you offer them a nutritious, great-tasting bar they can feel good about. And you can feel good about offering a product from
a company that is committed to quality, service and supporting its retailers. Call today and receive 15% off your initial order.
Sincerely,
Robb Dorf
Founder and CEO
[email protected]
References
1. Reers, Marian J. (2005). "Epidemiology of Celiac Disease: What Are the Prevalence, Incidence, and Progression of Celiac Disease?"
http://consensus.nih.gov/2004/2004CeliacDisease118Program.pdf#page=40 [Accessed 04/20/2011]
2. Beck, M. (2011) Clues to Gluten Sensitivity, WSJ.com [Internet] 15th March 2011
Available at: http://online.wsj.com/article/SB10001424052748704893604576200393522456636.html#articleTabs=article
3. Adams, J. (2007) “Summary of Biomedical Treatments for Autism” [Accessed 04/20/2011]
http://autism.asu.edu/Additional/Summarybiomed07.pdf
4. Tsang, G. (2008) “The Best Diet for Kids with ADHD” [Accessed 04/20/2011]
http://www.healthcastle.com/adhd_diet.shtml
5. Eunice Kennedy Shriver National Institute of Child Health and Human Development, NIH, DHHS. (2006) “Lactose Intolerance: Information for Health Care
Providers” [Accessed 04/20/2011]
http://www.nichd.nih.gov/publications/pubs/upload/NICHD_MM_Lactose_FS.pdf
6. Pribila BA, Hertzler SR, Martin BR, Weaver CM, Savaiano DA. (2000) “Improved lactose digestion and intolerance among African-American adolescent girls
fed a dairy-rich diet." Journal of the American Dietetic Association. 2000. PMID 10812376. "Approximately 75% of the world's population loses the ability to
completely digest a physiological dose of lactose after infancy". [Accessed 04/20/2011] http://www.accessmylibrary.com/coms2/summary_028627939567_ITM.
7. Amit 'Abhaya' Gowda (2011) “How to Keep Your Energy Levels High With Right Kind of Diet,” H2O Magazine [Internet] 2nd of April 2011 available at:
http://blog.abhayamedia.com/how-to-keep-your-energy-levels-high-with-right-kind-of-diet/
8. Specktor, M. (2011) “Is it kosher? - Kosher food has become a $200 billion business with global reach. Who knew?” AJWNews.com [Internet] 23-February
2011 Available at: http://www.ajwnews.com/archives/8890
9.Yale-New Haven Hospital Nutrition Advisory (2011) “Eat Any Sugar Alcohol Lately?” [Accessed 04/27/2011] http://www.ynhh.org/about-
us/sugar_alcohol.aspx