Transcript Scenario: Diagnostics and Healing

Telecosm 2005: The Singularity is Here
Steve Goldman,
CEO & Chairman, Power-One, Inc.
TM
Digital “Bytes” into Board-Level
Power Market
7/17/2015
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Communications Infrastructure is Powered
by Our Power Conversion Products
AC/DC Power
DC/DC Power
Powers Telecom, Networking
& Industrial Equipment
& Recently Announced
Digital Power Management
Controls Power on
Printed Circuit Board
Controls Power at the
System Cabinet
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Power-One Today
•Strong Balance Sheet (~$80M in cash- no debt)
•Revenues of $280M in 2004
•Started Investment in Digital Power in 2001
•
Profitability in Q3’05 is “On Track”
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–
–
•
AC/DC front-end Business is Strong
Successfully Penetrated The Storage Market
Telecom System Business Gaining Strength
Several New Networks Being Rolled Out, Wi-FI Max…..
Z-one™ Digital Power Management Is Gaining Momentum
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–
–
Z-alliance Advancing, In Active Negotiations With Additional Partners
C&D Technology (world’s 3rd largest DC/DC supplier)
Atmel (world-class semiconductor company)
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TM
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A Digital Power
Revolution
Changing the Shape of Power
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Quick, What’s the Acronym “DVD” Stand for?
• Of course – Digital Versatile Disc, but we knew that, right?
• And just like the world of analog VHS changed dramatically
to DVD, the power world is starting to feel the effects of the
digital revolution.
• Who today has an analog cell phone? Yet just a few years
ago, they were ALL analog. Now, digital phones connect
with the internet, take pictures, etc.– all functions that digital
technology makes possible at very low cost .
• So… Do we really think power will be different than every
other kind of electronics – HDTV, digital cameras, TIVO,
music, or entertainment?
• And just like the examples mentioned, the functionality is
incredibly expanded – at a lower cost than thought possible.
• So where will the industry go…. For new designs, when the
cost is less, for greater functionality will they be digital or
analog?
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Why this digital revolution in
power you ask?
TM
Well, if you lived in California
(or almost any city)…
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You know that for the real estate
market, it’s all about…
“Location, Location, Location”
TM
For the electronics market it’s now all about…
“Cost, Cost, Cost”
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As Technology Matures
Everything Revolves Around Cost!
•
•
•
•
•
•
TTM (time to market) cost
Board space cost
Component cost
Production cost
Test cost
R&D cost
Conversion
Communications
Control
Increased Functionality At Lower Cost
Digital Is Less Costly Than Analog
For Medium To Complex Systems!
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R&D Costs – An Example
• With digital technology, engineers can design power
module applications in:
– 10% of the time with 90% fewer components with the ZOne™ digital power system, versus traditional analog
– Add that digital can save approximately 50% of PCB real
estate and changes are easy to make (programmable)
– Board-level analog solutions become increasingly more
difficult & costly with increasing power management
requirements, such as lower voltages, turn on/off
sequencing, monitoring, measuring & controlling
– Digital power management and conversion can save
significant costs for mid/high-level systems;
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Less Engineers – More Work
• What makes digital power even more practical is
that there are fewer analog and power engineers.
Engineering schools today emphasize digital
subjects.
• With digital power, even non-power design
engineers can set up and configure their system
relatively easy – GUI interfaces and programming
make it easy and cost-effective.
• Customer’s system engineers can now handle
more workload with fewer, but more efficient
engineers
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Analog or …
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Digital … You Choose
A Digital Power Revolution
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Customers Benefit With Lower Costs
• Customers, too, are quickly discovering the
cost and system benefits of digital power:
– They can design AND emulate their systems without
costly and time-consuming re-engineering, re-layout and
re-testing of PCB’s,
– With a truly digital power system, if changes are needed,
the real-time monitoring of all voltages, currents, and
even temperatures, offers total control of the power
delivery to the system
– Digital power is an elegantly simple solution for many
medium to complex systems…..added functionality at a
lower cost
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Why Are We Even Discussing Digital Power?
Customers Want MORE!
Power Management:
•Fault Management
•Thermal Management
•Optimization
•Measure/Control
Higher
Currents
More/Lower
Voltages
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Digital Versus Analog (Board-Level Products)
Analog
Digital
Ease of Use
Cost
Functionality
Added Features &
Comments
Hard-wired:
•Many IC’s
•Many
passives
Every
function
adds
cost
•Limited system
controls
•Each function
adds complexity
•Proven over time
•Cost effective for
lower-end systems
Soft-wired:
•Few parts
•Simple GUI
Many
functions
are free
•Virtually all power
mgt.
•“Phone home”
•On-the-fly changes
•Continuous
monitoring & control
•Dynamic tuning
•Data storage
•Higher Reliability
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We Are NOT Saying “Analog Is Dead”
• Many applications exist and will continue to
exist for analog devices, for example:
– Consumer
– Automotive
– Hand-held products
– Battery chargers
– Linear/switching regulators
– Single voltage applications
– Low-level power management
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Detailed Functionality Comparison (BLP)
Function
Analog
Digital
Comments/Importance
Fault Reporting
Difficult
EaZy
Growing importance
Monitoring
Difficult
EaZy
Growing importance
Frequency Synchronization
Difficult
EaZy
System noise reduction.
Managing Overall System
Difficult
EaZy
Important factor in new systems
V, I & Temp. Reporting
Difficult
EaZy
Growing importance
Communications with host syst.
Difficult
EaZy
Growing importance
Phase Interleaving
Impractical
EaZy
System noise reduction.
GUI POL parameter change
Impractical
EaZy
One “universal” part number
Programmed Fault Propagation
Impractical
EaZy
Improves system reliability
GUI Programming
Impractical
EaZy
Simple design & troubleshooting
Software system simulation
Impractical
EaZy
Reduces development time
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Analog – Gloomy Reality of a System Designer’s Life
• No complete power system solutions
– Multiple 3rd-party components are required to design a system
– Separate Components Required for Power Conversion, Management,
Monitoring, Protection, etc.
• Proliferation of DC/DC converters due to high number of
voltages on system circuit boards
• Number of components in a power system has increased
significantly
– PCB real estate occupied by power conversion and management
– System reliability
• Off-The-Shelf converters need to be tailored to system needs
• Overall cost increases with each function needed for analog
power management
Digital – Bright Future of a System Designer’s Life!
• K.I.S.S. with digital
– Analog is “hard-wired”, Digital is “soft-wired”
– Easily “portable” to other designs; easily changed
– Only 2 unique parts required to build a complete board-level system
• Reduced board space and system cost:
– Can eliminate ALL external components
• Improved system performance:
– Fine-tune parameters to optimize performance of semi’s and system
• Increased reliability of end equipment:
– Fewer components (both on converter and on PCB)
– Early fault detection, adaptive protection schemes
• Reduced design and troubleshooting time:
– No hardware changes to redesign or “tweak” the entire power system
• Increased functionality – Virtually any and all power
management features at “same cost”
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Digital Power Management Capabilities
... from “A to Z” for Board-level Solutions
• Simple power management requirements can use
the No-bus™ “Z” with pin-strapping, where most
functions are included at no additional cost
• More complex power management functions can
use the fully-featured Z-One™ digital power system
that has been in production for over a year.
• And many customers want inter-POL
communications, which we already provide and …
there are even more enhancements coming.
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Choices in Cost and Functions
No-BusTM
Z-1000 POLs
Z-7000 POLs and
Digital Power Manager (DPM)
Interface
Hardware configurable
I2C programmable
Features
No external controller
or bus required
DPM provides unprecedented
power management options
Z-One Digital IBA
TM
Power
Management
What
Parameter
Selection
Telemetry
* Vout
* Turn-on Delays
* Feedback loop compensation
* Interleave
* Vout
* Turn-on delays
* Feedback loop
compensation
* Interleave
*
*
*
*
*
Protections
Power Good
Slew rates
Frequency
Fault mgt.
How
Pin strapping and only one trim
resistor and capacitor
I2C programming capabilities
include a wizard-driven GUI
What
Current and temperature
Voltage, current and temperature
How
Digital and analog signals
Via I2C bus
Z-OneTM Digital IBA operates
autonomously in any system.
Unlike other power management
solutions it does not require users
to provide an I2C interface, host
processor, or non-volatile memory.
Conclusion: Innovation Can’t Be Stopped…..
Digital Will “Byte” Into The Power Market
• Power-One’s diZruptive technology helped start the
change and we have licensed products to our Z-Alliance
partners. Others are joining the world of digital power.
• From the Gilder Technology Report in September, 2005:
– “Power-One understood the trend early on and has become the
first power-supply company to take full advantage of the Moore’s
law advances to develop what today remains the only complete
digital power system, including both the control and management
functions”.
– “…the competition, which amid brash dismissals of the
technology, is engaged in a panicky drive to duplicate it.”
– “The question is not whether Moore’s law advances will
accelerate digital power into a revolution, but when – crucial in
light of the headwinds now resisting Z-One…Power-One is
already there to meet it. You should be there with them.”
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Thank You!
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Disclaimer & Forward Looking Statements
This presentation includes forward-looking statements within the meaning of the Safe
Harbor provisions of the Private Securities Litigation Reform Act of 1995 that can be
identified by the use of forward-looking words such as “will” or “estimate” or
comparable words. These statements are subject to a number of factors, risks and
uncertainties that could cause actual results to differ materially from those projected.
Risks and uncertainties include, but are not necessarily limited to: the Company’s
success in securing customer acceptance and adoption of the Company’s products
and technologies; the size and pace of growth and improvement in target and
potential markets; the Company’s success in establishing and maintaining adequate
and qualified manufacturing sources for supply of products; constraints and limitations
in the supply chain(s) for critical components contained in Company products; the
Company’s ability to achieve and sustain gross margins at levels anticipated and
noted as comparable to “silicon-based” companies; the Company’s ability to continue
spending at prior or desired levels for research and development related to the
products and technologies discussed in this presentation; competitor advances and
successes in comparable, alternative or competing technologies; the Company’s
success in securing protection for intellectual property incorporated into the
Company’s products and/or enforcing such intellectual property against use of same
by competitors; intellectual property claims or rights of third parties which are
unknown to the Company, and/or which are asserted in the future against the
Company. In addition, we refer you to the Company’s most recent SEC financial
filings, to include the Company’s report on Form 10-K filed with the SEC on March 18,
2005, and report on Form 10-Q filed with the SEC on August 11, 2005.
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