Transcript Slide 1
Identifying Russian Market Challenges Jean Noel LAU KENG LUN Head of Product Marketing, Corporate and Distribution Channels AMADEUS Russian Market Challenges… Gabriel (incl. ATOs) Utair SIRENAs KrasAir other ALs… TCH BSP GDS Aeroflot S7 GDS Domodedovo Rossiya Ural • Hotel situation • Local deals versus central deals • Cash flow & clearing • Cultural variances • Various GDS Systems • e-Ticket systematically not implemented • Manual processes A magic solution ? Challenges are the same everywhere… a lot of too serious people to talk to and to manage… a lot of “complicated things” to connect together… Where can IT really help : Data, content, responsibility and process Industrialization & productivity gains Data & Content is a start… • The GDSs are as near to a "one-stop shop" available in our industry • Anyone who wants – seamless central booking and administrative system – composite global and local solution has to use a GDS as an integral part of their programme • Improvement in telecom networks make the entry of Self Booking Tools possible • … but an “integral part” is not the whole Erik van Winkel Edgar, Dunn & Company Responsibility and process … Brussels, 2 March 2009 Responsibility and process will connect the dots … • Travel payment solutions can contribute in different ways to cost reductions – MIS platform to enable more and better corporate deals – Process efficiencies and avoidance of negative costs (fraud, unused tickets etc) Stimulate payment using corporate card & avoid cash advances Reduce admin related to expense claims Reduce employee “creativity” in expense claims Improve travel MIS Reduce internal admin related to cash advances Reduce foreign exchange fees Improve foreign VAT recovery (e.g. use company name/address in hotel) Less time spent on gathering (cash) receipts The Global Supply Chain Servicing Management Demand Management Customer Management Business Management Supply Management Content Integration Management SHOPPING ITINERARY BUILDING TASK & SCHEDULE POLICY ACCOUNTING PAYMENT PROFILE DATA MINING & ANALYTICS CONTRACT MANAGEMENT FULFILLMENT TRAVEL CARE CONTACT REVENUE MANAGEMENT FEEDBACK & HISTORY MERCHANDISIONG INVENTORY SUPPLY MANAGEMENT SETTLEMENT CONTENT INTEGRATION GDS NON-GDS SOCIAL COMPUTING CAMPAIGN USER MANAGEMENT EXPENSE MANAGEMENT IT can weld all together to serve the traveller at every step Retailer / Supplier needs Technology How do I serve travellers? online What do travellers want? But who are the travellers? Mobile How do I manage revenues and margins? Call Centre What do I have to sell? How do I access the right content? Corporation Traveller 1st airline ecommerce website powered by Amadeus EasyJet 11/09 Internet ‘boom’ 3G mobile phones 1995 1997 1999 ‘Old world’ Focus on air Travel bookers EU CRS code of conduct signed Commission cuts 2001 Web 2.0 2003 2005 Now ‘New, everevolving model’ ‘Reinvent’ Airline bankruptcies Consolidation and alliances On-line travel shift impacting all business aspects Focus on non-air products Models of leisure and business are blurring Facing entry of new players: meta-search, wholesalers, comparison search, social networks… From bookers to retailers consumers = THE driving force