Transcript Ethics
COM 354 Week 2 (8/30)
New Media Ethics
Thinking out loud
Going to add:
hacker ethics
design ethics
OUTLINE
Recap
Privacy in the digital age
Privacy and democratic freedom
Case studies (Google, Facebook)
• Privacy and ethics (discussion)
Small group activity
Looking ahead . . . IP & Pirates
Key terms
Values - goals and ideals we aspire to and
measure ourselves, others and society by
moral values - values that give voice to the
needs and legitimate expectations of others as
well as ourselves
Ethics - study of moral values, reflection on
how to think about them, and clarify, prioritize,
and/or integrate them.
Morals and ethics
Often interchangeable
Morals – something we hold (static)
Ethics –deliberate process of thinking them
through, criticizing, and revising them (dynamic)
pitfalls
Dogmatism
Offhand self-justification
dogmatism
Ask why, study other's views, reasons of
opposed positions
Speak in an open ended way
• Less categorical, less final
Think in an open ended way
A hint of uncertainty is appropriate
Offhand self-justification
self-defeating
– rationalizing and making excuses can
perpetuate unintelligent opinions
Observe yourself
– Try not to make excuses just to put questions
to rest
Watch for signs of anger or irritation
Avoid automatic counterattack
Three families of values
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Utilitarianism
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Theories of Right Action (deontology or
categorical imperative)
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Theories of Virtue
1. Utilitarianism
– “greatest good of the greatest number”
– Typically asks “does it promote the social
good?”
– Involves balancing social costs with social
benefits (a calculation)
– Social utility
2. Theories of Right Action
– Decide what is right independent of social
utility
– Universal laws, rights, rules
– For all to follow equally
3. Theories of Virtue
Moral virtues - Courage, temperance,
justice, generosity, humor
Theological virtues - Faith, hope, charity
Ethics of care virtues – imagination,
sensitivity, patience,
acceptance, nurturing,
responding
3. Theories of Virtue (cont.)
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Aristotle
– Moral virtues
• Courage, temperance, justice, generosity,
humor
– Vices
• Excesses
Central Issues of digital media ethics
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Mainstream media reports on technology
– “moral panic” to attract attention
– focus on sensational and deep seated fears
• fosters polarized way of thinking
–e.g., technology=good, technology=bad
• short circuits critical reflection
Distinguishing characteristics of
digital media
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Digital vs. analog (bits easily manipulated)
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Instantaneous
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enduring
•
global
Pedagogical approach
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Case studies
• discussion/writing/reflection/research
• Initial and further reflections . . .
•
We'll pursue our own case studies, as well
Privacy in the digital age
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Surveillance capacities have grown
exponentially
Ability to sort, sift, profile, categorize
and lassify
Privacy in the digital age
personal data
not embodied persons watching each other
factual fragments abstracted from individuals
less obvious and overt, but…
more systematic and subtle
Privacy in the digital age
personal data
not embodied persons watching each other
factual fragments abstracted from individuals
less obvious and overt, but…
more systematic and subtle
Privacy in the digital age
Digital dossiers
Actions
email, cell phone, Web search, browser history, credit cards,
ATMs, grocery shopping, libraries, health visits
Information
name, address, phone number, age, income, location and
movement, types of credit cards, vehicles, browsing
and
purchasing habits, entertainment tastes,
health status
Privacy in the digital age
implications
Social control, compliance
Discrimination
Targeting (“soft cage”)
Identify theft, fraud
Loss of political freedom
Privacy in general
Three views of privacy
1. Accessibility – let alone, free from
intrusion in
one's physical space
2. Decisional – freedom from interference in
one's choices and decisions
3. Informational – control over flow of
personal
information
Privacy in general
Intrinsic and extrinsic goods
Intrinsic good - valuable in and of itself
Extrinsic good – valuable as a means for
another good
Privacy and political freedom
Extrinsic goods
Anonymity – freedom from interference in
holding political beliefs
- 'A shield from the tyranny of the
majority
Autonomy – freedom from interference in
-developing opinions, beliefs
-making decisions based on those opinions,
beliefs (decisional privacy)
Privacy: a Comparative View
EU - deontological
US - utilitarian
statutory protections
statutory protections, privacy policies
enforceable by law
mostly self-regulated and
unenforceable
Responsibility placed on governments Responsibility placed largely on the
and industry
user
Case Study – Google
Search engines under scrutiny
2006-2007 online privacy watchdog groups
brought increased scrutiny to
practices of
leading search
engines:
cookie life
server logs
targeted ads
Google declared worst in protecting user
privacy
Case Study – Google yourself (now)
What Google knows about us
Search data
Clickstream data
Different media sources
Cloud computing services
Google and user search data
Server logs
123.45.67.89 – 25/Mar/2003 10:15:32 –
http:google.com/search?q=cars – Firefox 1.07; Windows NT
5.1 – 740674ce2123e969
Internet Protocol address (unique ID, identifies the computer)
– 65.27.213.xxx (Google redacts the fourth octet after 9 months)
Date and time of query
Requested page (including term searched)
Browser and operating system used
Persistent and unique cookie ID
Google also records
Clickstream data
Which search results and ad links a user clicks
Records different kinds of data searched
Images
News stories
Videos
Blog posts
Book Search
Incomplete, not enough for perfect recall!
Cloud Computing and Google
Google at forefront of cloud computing
a suite of over 45 products and services:
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Google Mail (stores email)
Google Calendar (organizes events)
Google Docs (documents, spreadsheets, and presentations)
Google Mobile (Search, Maps, Gmail, YouTube and other Google products
on mobile device)
account-based
used to track user activity across products and services
Google combines user search data with info collected in the Google
cloud!
Case Study - Google
Philosophical considerations
What kind of privacy does Google violate?
(accessibility, decisional, informational)
Case Study - Google
Philosophical considerations
Is this monitoring of personal information
justified?
What kind of ethical argument are you
offering? (utilitarian,
deontological,etc)
Which argument is most persuasive?
Case Study - Facebook
What does Facebook know?
Social graph – sum total of connections, profile data,
wall posts, preferences, recommendations
Case Study - Facebook
'blow forward' or 'here now, privacy later'
Social games
Beacon
December changes (your networks and
friends,
everyone)
Open Graph (like don't take it personal!)
Case Study - Facebook
Philosophical considerations
Is this monitoring of personal information
justified?
What kind of ethical argument are you
offering? (utilitarian,
deontological,etc)
Which argument is most persuasive?
Case Study - Government
Surveillance for national security
USA Patriot Act
Case Study - Government
Philosophical considerations
Is this surveillance justified?
What kind of ethical argument are you
offering? (utilitarian,
deontological,etc)
What about political freedom?
HWK (Due Monday 9/13)
Journal #2 (on Wiki)
Read Chapter 3