Transcript Yesterday`s News – Tomorrow`s Heritage by Peter H

Access to Assets in
Archives
Peter H. Lindgaard
Archive Manager, TV 2 Denmark
Peter H. Lindgaard, [email protected], www.tv2.dk
TV 2
Danmark
Copyright and IPR
To find the balance between the
exclusive rights and the
exceptions from the
exclusiveness to be able to meet
challenges of innovations in
technological environment
• After 11.9.2001 – CNN-footage free for
reuse
• BBC Creative Commons
http://creativecommons.org/
• Olympic Games footage – only to be used
by special permission after 05-01-2005
Restrictions
• Common citizens must pay for access to TV 2
archives – 200 € per copy on VHS or DVD
• Sold copies are only for private use
• Pay-on-demand through internet is based on
micropayment fees
• School-children and teachers, students and
professors are allowed to make copies for
educational purpose
Working with copyright/IPR
• Use of third party’s assets in our own
news bulletins provided that we get
permission
• Assets with special protection:
– Actors and artists performing on stage
– Art works, paintings, sculptures
– Videoclips from cinema-movies
– Music
Other issues
• Sale of assets belonging to third party is
strictly forbidden
• Protecting intellectual, moral or ethical
rights
• Saving ”hot” assets to be able to compete
Future solutions?
• Watermarking technologies
• Digital Rights Management (DRM)
• Creative Commons –
creativecommons.org
Awareness of copyright and IPR
through:
• Effective campaigns especially aimed at
young citizens
• Training and education of school-children
and teachers
• Increasing awareness in mass media