Transcript ETHICS
ETHICS AND DESIGN GENERAL OBJECTIVE • VISUAL COMMUNICATION DESIGN IS READ AS A TEXT AND ETHICS AS ONE OF IT’S INTRINSIC VALUE. VCD IS READ AS A TEXT • TEXTUS; TEXERE • INTERWOVEN, INTERCONNECTIVITY, UNDETACHABLE. SPECIFIC OBJECTIVE • HIGHTENED AWARENESS OF ETHICAL ISSUES OFTEN EMERGED THROUGH DESIGN PROCESS - END PRODUCTS. WHY ETHICS? WHY ETHICS? • DESIGNER DESIGNS A DESIGN. WHY ETHICS? • DESIGNER DESIGNS A DESIGN. • SUBJECT - VERB - OBJECT WHY ETHICS? • DESIGNER DESIGNS A DESIGN. • SUBJECT - VERB - OBJECT • HUMAN WITH HIS OR HER COMPLEXITY IS INVOLVED WHY ETHICS? • DESIGNER DESIGNS A DESIGN. • SUBJECT - VERB - OBJECT • HUMAN WITH HIS OR HER COMPLEXITY IS INVOLVED • HUMAN, KNOWLEDGE AND WILL. • HIS OR HER WILL IS SUPPOSING KNOWLEDGE. ETHICS • PROVIDE ORIENTATION • ONE SHOULD KNOW WHAT NEEDS TO BE DONE AND WHAT IS NOT. ETHICS • PROVIDE ORIENTATION • ONE SHOULD KNOW WHAT NEEDS TO BE DONE AND WHAT IS NOT. • WHAT IS EXIST AND WHAT IS SHOULD BE. ETHICS • PROVIDE ORIENTATION • ONE SHOULD KNOW WHAT NEEDS TO BE DONE AND WHAT IS NOT. • WHAT IS EXIST AND WHAT IS SHOULD BE. • SYSTEMATICAL THOUGHT ABOUT MORALITY. ETHICS • PROVIDE ORIENTATION • ONE SHOULD KNOW WHAT NEEDS TO BE DONE AND WHAT IS NOT. • WHAT IS EXIST AND WHAT IS SHOULD BE. • SYSTEMATICAL THOUGHT ABOUT MORALITY. • “GOOD” IN A MORE FUNDAMENTAL AND CRITICAL WAY. MORALITY • A BAD EMPLOYEE =/= BAD HUMAN; A BAD DESIGNER =/= BAD PERSON. MORALITY • A BAD EMPLOYEE =/= BAD HUMAN; A BAD DESIGNER =/= BAD PERSON. • THE GOOD AND BAD OF HUMAN AS HUMAN. QUESTION SO FAR? MORALITY • A BAD EMPLOYEE =/= BAD HUMAN; A BAD DESIGNER =/= BAD PERSON. • THE GOOD AND BAD OF HUMAN AS HUMAN. • GOOD DESIGNER = GOOD PERSON? IN PRACTICE • THE START: BRIEF WITH CLIENTS AS BOTH FREELANCE DESIGNER AND WORKING IN A DESIGN COMPANY. • THE PROCESS: DESIGNING • THE PRODUCTS / DESIGNS AND SOCIETY. THE START • 1ST ETHICAL ISSUE: THE OTHER • SUBJECT - OBJECT SCHEMA THE START • 1ST ETHICAL ISSUE: THE OTHER • SUBJECT - OBJECT SCHEMA • WE NEVER LET OTHER BE OTHER. THE START • 2ND ETHICAL ISSUE: PRUDENCE MORALITY THE START • 2ND ETHICAL ISSUE: PRUDENCE MORALITY • SELF-INTEREST OR COLLECTIVE? THE START • 2ND ETHICAL ISSUE: PRUDENCE MORALITY • SELF-INTEREST OR COLLECTIVE? • THE MORAL MAN IS THE PRUDENT BUT TRUSTWORTHY MAN. THE PROCESS • ISSUE: PIRACY. • IF EVERYBODY IS DOING IT, WHY CAN’T I? THE PROCESS • ISSUE: PIRACY. • IF EVERYBODY IS DOING IT, WHY CAN’T I? • IF EVERYBODY CAN OPERATE ADOBE PHOTOSHOP OR ILLUSTRATOR, WHAT AM I? THE PRODUCT • ISSUE: THE FUTURE, THE IMPACT. • DESIGNER’S RESPONSIBILITY ON HIS/HER OWN DESIGN. REFLECTION • DEONTOLOGY: I MUST THEREFORE I CAN. • TELEOLOGY: VIRTUE REFLECTION • DEONTOLOGY: I MUST THEREFORE I CAN. • TELEOLOGY: VIRTUE • IT’S CONTEXTUAL. RESPONSE ? END SOURCES OF REFERENCE • BERTENS, K, SEJARAH FILSAFAT YUNANI, KANISIUS, 1999. • HARDIMAN, F BUDI, FILSAFAT MODERN DARI MACHIAVELLI SAMPAI NIETZSCHE, GRAMEDIA, 2007. • MAGNIZ-SUSENO, FRANZ, ETIKA ABAD KEDUA PULUH - 12 TEKS KUNCI, KANISIUS, 2006. • MAGNIZ-SUSENO, FRANS, ETIKA DASAR, MASALAHMASALAH POKOK FILSAFAT MORAL, KANISIUS, 1987. • ROGERS, KELLY, SELF INTEREST AN ANTHOLOGY OF PHILOSOPHICAL PERSPECTIVES, ROUTLEDGE, 1997.