Transcript chapter 4
CHAPTER 4 Copyright © 2001, Prentice Hall, Inc. QUICK QUIZ What are... Standards followed in relationships with others. Copyright ©2001 Prentice Hall, Inc. 2 ETHICS VIRTUE HONESTY INTEGRITY FAIRNESS Copyright ©2001 Prentice Hall, Inc. 3 FOOD FOR THOUGHT… “…the golden mean of moral virtue.” ~ Aristotle “…the maxim which you will to become universal law.” ~ Kant “…the greatest happiness for the greatest number.” ~ Mill Copyright ©2001 Prentice Hall, Inc. 4 ublic elations ociety of merica Copyright ©2001 Prentice Hall, Inc. Code of Professional Standards Practitioners must be scrupulously honest and trustworthy, acting at all times in the public interest. 5 The Public Relations Society of America Code of Standards & The International Association of Business Communicators Code of Standards that HONESTY and FAIRNESS lie at the heart of public relations practice. Copyright ©2001 Prentice Hall, Inc. 6 MERLIN SAYS… A KICKBACK maybe: Copyright ©2001 Prentice Hall, Inc. Cash Gifts Donations to your favorite charity 7 QUICK QUIZ What is the purpose of Corporate Codes of Conduct? 1. To increase public confidence 2. To reduce regulation 3. To improve internal operations 4. To respond to transgressions Copyright ©2001 Prentice Hall, Inc. 8 Let’s Discuss Corporate Social Responsibility Product Lines: Quick processed foods Gun issues, especially assault weapons Copyright ©2001 Prentice Hall, Inc. 9 Let’s Discuss Corporate Social Responsibility Marketing Practices: Product dumping Planned obsolescence Copyright ©2001 Prentice Hall, Inc. 10 Let’s Discuss Corporate Social Responsibility Corporate Philanthropy: Political donations Copyright ©2001 Prentice Hall, Inc. 11 Let’s Discuss Corporate Social Responsibility Environmental Activities: Pollution permits Green belts Tax breaks Copyright ©2001 Prentice Hall, Inc. 12 Let’s Discuss Corporate Social Responsibility External Relations: Suppliers Competitors Copyright ©2001 Prentice Hall, Inc. 13 Let’s Discuss Corporate Social Responsibility Employee Safety & Health: Hearing loss issues Workers Compensation claims Copyright ©2001 Prentice Hall, Inc. 14 How did Dick Morris violate governmental ethics? Copyright ©2001 Prentice Hall, Inc. 15 Let’s Discuss Ethics in Journalism The Society of Professional Journalists says: 1. Journalists should always respect people’s dignity, privacy, and rights. 2. Media should give the accused a chance to reply. 3. News media must guard a person’s right to privacy. 4. News media should not pander to the public. Copyright ©2001 Prentice Hall, Inc. 16 Frequent VIOLATIONS of the Public Relations Society of America’s Code of Professional Standards… 1st most cited violation: Dealing fairly with clients, employers, and fellow practitioners Copyright ©2001 Prentice Hall, Inc. 17 Frequent VIOLATIONS of the Public Relations Society of America’s Code of Professional Standards… 2nd most cited violation: Adhering to truth, accuracy, and good taste Copyright ©2001 Prentice Hall, Inc. 18 Frequent VIOLATIONS of the Public Relations Society of America’s Code of Professional Standards… 3rd most cited violation: Conducting professional life in accord with the public interest Copyright ©2001 Prentice Hall, Inc. 19 Frequent VIOLATIONS of the Public Relations Society of America’s Code of Professional Standards… 4th most cited violation: Intentionally communicating false or misleading information Copyright ©2001 Prentice Hall, Inc. 20 Frequent VIOLATIONS of the Public Relations Society of America’s Code of Professional Standards… 5th most cited violation: Corrupting the channels of communication or the processes of government Copyright ©2001 Prentice Hall, Inc. 21 QUICK QUIZ What are special ethical issues in Cyberspace Privacy Information Accuracy Access to Information Intellectual Property Rights Can you think of more? Copyright ©2001 Prentice Hall, Inc. 22