Transcript Flowers - American University in Cairo

Teaching By Assessment
JMC Initiative
Dr. Ibrahim Saleh
Department of Journalism & Mass communication
The American University in Cairo
[email protected],[email protected]
Teaching by Assessment
•Teaching by assessment is the only way to
break down barriers between education and
work by providing flexible and convenient
learning opportunities.
• It enhances increasing participation
amongst higher education students to
promote an appreciation of academic skills
and scholarship.
Objectives of TBA
• Develop innovative approaches to e-learning.
• Level increase in class participation and
engagement.
• Prepare students for employment, professional
life and continued learning and professional
development.
• Share the experience to develop curricula that
embrace an international dimension and
support the
growth in international recruitment and
international collaboration.
Five Aspects of Learning
1.
2.
3.
4.
5.
Understanding of the Topic.
Knowledge development of the Topic.
Skills building needed for the Topic.
Students' Relationships.
Students' empowerment.
JMC 400
Media Ethics & Responsibility
taught by Dr. Ibrahim Saleh
• Can we Teach Ethics?
I cannot teach you media ethics in the
sense of learning or memorization but
can only help in promoting moral
conduct by providing the means to
make ethical judgments, defend them
and criticize the consequences.
Living Ethics
• Building character and initiating the
sense of community by focusing on
advancing teamwork or resolving
work-place issues proactively.
• Emphasizing right and wrong,
through applied ethics and emotional
intelligence techniques so that
participants feel and live it.
• Incorporate community-enriching
principles into the personal and
professional lives.
Course Objectives
1.Stimulate Moral imagination
2. Recognize Ethical Issues
3.Develop Analytical Skills
4. Enhancing a sense of Moral Obligation
5. Stipulate Personal Responsibility
6. Urge Tolerating disagreement
Popular Diplomacy
AUC Connect Project
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•
•
1.
2.
3.
4.
5.
47 Universities in Africa, Europe, Asia, North America (US
& Canada) and Latin America (Brazil).
Only this semester, the students’ news pieces & policy
memos are published nine times by Common Grounds
News Service: Partners in Humanity.
Students’ work have also been picked up by the following:
Middle East Online
World Press
Peace Journalism
Aljazeera.com
Human Dignity & Humiliation Studies
Conclusive Findings
"I think it was a very useful experience and I am
glad I joined" (Female, Jordanian, American
University in Cairo)
• 100% of AUC students agreed or strongly agreed
that participating in the Connect Program
helped them clarify what they think and feel
about issues that are important to them
• 100% of AUC students said that while
participating in the Connect Program, they
shared information about what they were
learning with their peers and other people in
their community.
Effect on Understanding
"I realized that many Americans are not as
affected by biased Western media as I had
thought they were" (Female, Egyptian,
American University in Cairo)
• 90% of AUC students agreed or strongly
agreed that the Connect Program gave
them a better understanding of why people
in the US think the way that they do.
Effect on Knowledge
"I learned a lot of things but most importantly, I
started reading more about other cultures and
even my own culture. I started educating myself
more on different issues such as the PalestineIsrael conflict" (Female, Sudanese, American
University in Cairo)
• Prior to the program: 21% of AUC students rated
their knowledge of the history of US involvement in
the Middle East as high or very high.
• After the program: 50% of AUC students rated their
knowledge of the history of US involvement in the
Middle East as high or very high
Effect on Skill Building:
Communication, conflict resolution and Media
Literacy Skills
"Creating the video helped me learn a lot about
the difficulties of creating an unbiased news
feature" (Female, Egyptian, American
University in Cairo)
• Prior to the program: 64% of AUC students said
that they felt competent in intercultural
conversations.
• After the program: 82% of AUC students said
that they felt competent in intercultural
conversations.
Effect on Students’ Relationships
• 75% of AUC students said that they built
meaningful relationships through their
participation in the Connect Program
• 75% of AUC students think that they will
stay in touch with people from other
universities whom they met through the
Connect Program.
Effect on Student Empowerment
• I will try to join more cross cultural programs"
(Male, Bahraini, American University in Cairo)
• Prior to the program: 68% of AUC students
believed that partnerships between people in the
US and people in the Middle East had the
potential to affect change in the relationship
between the US and the Arab & Muslim World
• After the program: 89% of AUC students believed
that such partnerships had the potential to affect
change in the relationship between the US and
the Arab & Muslim World
JMC Initiative
Teaching By Assessment
Thank You
Dr. Ibrahim Saleh
Department of Journalism & Mass communication
The American University in Cairo
[email protected],[email protected]