Transcript Ethics as Culture Presentation - Council of Public Relations Firms

[TRAINING
NAME HERE]
Presenter Name
2013
ETHICS DEFINED
ethic (‘e-thik) n. 1. The discipline dealing with what is good and bad and
with moral duty and obligation. 2. A set of moral principles or moral values.
3. ethics The principles of conduct governing an individual or a group. 4.
ethics A guiding philosophy.
ethical (‘e-thi-kel) adj. 1. Of or relating to or dealing with ethics. 2.
Conforming to accepted standards of conduct.
SOURCE: Merriam-Webster.com
Ethics n. 1. Moral principles that govern a person’s behavior or the
conducting of an activity. 2. The branch of knowledge that deals with moral
principles.
SOURCE: OxfordDictionaries.com
[INSERT COMPANY NAME]'S COMMITMENT TO HIGH
ETHICAL STANDARDS
• In this section, demonstrate or list how your company fosters an
ethics culture. Show your commitment.
• Do you have an employee dedicated to ethics?
• List any ethics organizations of which you are a member.
• Provide numbers to your ethics hotline if applicable.
[INSERT COMPANY NAME HERE]'S ETHICS
• On this slide, show your commitment by sharing things such as:
• Your Code of Conduct.
• Discuss your ethical responsibilities to employees.
• Discuss how you convey your ethical commitment to clients.
LIVING THE PHILOSOPHY
Please rate our company on how satisfied you are with how we live
our philosophy: "[insert ethics question from employees survey
here]"
2012
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xx%
2011
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xx%
2010
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xx%
2009
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xx%
2008
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xx%
2007
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xx%
2006
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xx%
2005
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xx%
2004
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xx%
[CEO NAME HERE]
• Insert video from CEO
ETHICAL ISSUES
PERSONAL BELIEFS AND BUSINESS ETHICS
• What’s the difference?
• Individual beliefs vs. company ethics
• Which is more important? What if they aren’t in sync?
• Both are very important
• In the end, you must make the ultimate decision
ETHICAL FRAMEWORK
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Based on advice and policies.
Communicate with
appropriate parties. Make
sure you have “talked it out.”
Be comfortable with your
decision.
How does each option
measure up against policies,
moral principles, etc.?
Do any of the actions you
are considering cross a line?
Remember to consult with
appropriate advisers –
HR, legal senior managers.
How does this issue impact you
and your values?
Does the issue conflict with
company values/policies?
Are there legal implications?
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4) Make a
Decision
1) Identify
the Problem
3) Evaluate
Possible
Actions
2) Consider
Stakeholders
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What are the
consequences –
positive and negative?
Who will be
helped/hurt?
What would your
mother say?
ETHICS AND STANDARDS
Regardless of geography and culture, there are universal standards:
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Respect for differences
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Trust that our counterparts will work with us in a truthful manner
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Honesty in all situations
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Expectations that each of us will keep our word and maintain credibility
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Associations
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Council of Public Relations Firms
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Public Relations Society of America (PRSA)
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International Public Relations Association (IPRA)
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Global Alliance for PR & Communication Management
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Canadian Public Relations Society (CPRS)
ETHICS AND SOCIAL MEDIA
• Very powerful, professional tool but may present its own set of
ethical situations or dilemmas
• Decisions within the social media world should be given the same
ethical consideration
• No one has complete privacy
SOCIAL MEDIA POLICY
• Insert information about your company’s social media policy or
guidelines here.
ETHICAL DILEMMA DISCUSSION