Transcript Design Principles

Design Principles
Eboni Thomas
5 Principles
Contrast
Alignment
Repetition
Proximity
Unity
Unity
Unity is when the words and the graphics
are used together to create meaning.
This is a good example of unity because
the picture of the tree and leaves creates
meaning for the word garden.
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Contrast
Contrast brings out the
differences between
design elements.
This is a good example
of contrast because the
man’s paper stands out
against everything else
in the picture. The chair and
briefcase are only outlined
and blend in with the rest of
the background.
Three other examples are
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Repetition
Repetition is using one
or some aspects of the design
elements again throughout
the piece.
This is a good example of
repetition because the
shape of the buttocks is
used with the text and
with the graphics.
Three examples of
repetition are
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Proximity
Proximity is grouping
items that are closely
related near each
other while things that
aren’t related farther
apart.
This is a good example
of proximity because
all of the jewelry is
related by a heart.
Three other examples
are
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Alignment
Alignment means that
every item on the page
lines up with something
else. It helps to keep
the piece organized.
This is a good example
of alignment because
the words curve right
under the girl’s eye
and line up exactly.
Three other examples
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Contrast
This is a good example
of contrast because
the rainbow and the
illuminated buildings
stand out against the
dark sky.
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Alignment
This is a good example of
alignment because the
picture lines up with the
buttons at the top of the
page, the icons at the
bottom of the page line up
with the picture in the
center, and the headings for
each of the icons is aligned
to the left.
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Contrast
This is a good example
of contrast because the
bright colors of the
flowers at the top,
contradict the black and
white flowers at the
bottom of the page.
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Contrast
This is a good example
of contrast because the
words are different
colors , the direction of
the texts, and the
arrows going the
opposite direction.
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Proximity
This is a good example of
proximity because
although the van
represents one company,
the company has more the
one function. When
looking at the van, you can
focus on exactly what the
company does.
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Proximity
This is a good example of
proximity because the
beds are close to one
another, while all of the
sitting arrangements in
another section of the
room.
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Proximity
This is a good example of
proximity because it all of
the football games in one
district on the same page.
Then it separates the
schools from each other so
the viewer can focus in on
the school they need. Also,
the mascot is located right
next to the game
information for that day.
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Unity
This is a good
example of unity
because the
picture of the
stones stacked on
top of each other
helps connect the
word balance.
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Repetition
This is a good of
repetition because of
the three fames with
the child’s picture
inside, in addition to
the two fall leaves
repeated at the
bottom of the page.
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Alignment
This is a good example
of alignment because
all of the boxed are
lined up as well as all
of the text inside the
boxes. The words for
the menu and the title
also line up with the
edges of the boxes.
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Repetition
This is a good example
of repetition because
the font of the design
principles are all the
same size and
boldness. The line
coming from each
principle is also
repetitious.
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Unity
This is a good
example of unity
because the
picture of the
rolled up money
helps you to
visualize the word
millionaire.
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Repetition
This is a good
example of
repetition because
the giraffe’s print,
height, and hooves
are repeated with
the models attire
and stairs.
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Unity
This shows unity
because the bold and
thick space of black
beneath the letters
and the letters in black
help the viewer to
think the word that is
written.
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Alignment
This is a good example
of alignment because
all of the text is
aligned; the bullets,
his last name is
aligned above he and
his wife’s picture, and
the text at the bottom
lines up with the
bullet points as well.
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