Transcript 考題類型

解釋名詞
• Key Terms
– Business Intelligence
– Chap. 2, P. 79
綜合題
• List three systems for linking the enterprise
– Enterprise system (ERP)
– Supply chain management systems
– Customer relationship management systems
– Knowledge Management systems
– Chap.2, P. 81
• List the three interrelated changes in technology
area of the new themes in business use of
information systems
• 列出管理資訊系統的新事件中，在技術領域有
三種互相關聯的變化
– The emerging mobile digital platform
– The growth of online software as a service
– The growth of cloud computing
• P. 36, chapter 1
• 頁 7, 第一章
• List any 3 of Strategic business objectives of
Information systems
• 策略性企業目標
1.
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Operational excellence
New products, Services, & Business models
Customer & Supplier Intimacy
Improved Decisions Making
Competitive Advantage
Survival
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Page 42, Chapter 1
頁14, 第一章
• List the three dimensions of information
systems
• 列出資訊系統的三個面向
– Organizations
– Technology
– Management
• P.48, chapter 1
• 頁22, 第一章
• List any 3 key organizational complementary
investments which are required to optimize returns
from information technology investments
• 提高資訊科技投資 所需的互補性組織資產
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Supporting organizational culture
Appropriate business model
Efficient business processes
Decentralized authority
Distributed decision-making rights
Strong IS development team
– P. 57, chapter 1
– 頁 33, 第一章
• List 3 typical business processes for the sales
and marketing functional area of business
– Identifying customers
– Making customers aware of the product
– Selling the product
• P. 73, table 2-1, chapter 2
• 頁 49, 表 2-1, 第二章
• List the 3 components of DSS
• 要素
– Data source
• Internal: TPS, MIS
• External: stock prices, competitor’s prices
– Variety of MODELS to analyze data
– User-friendly software (interface)
• P. 78, paragraph 3, chapter 2
• 頁 55, 第二段, 第二章
• List the 4 Enterprise applications
• 企業應用系統
– Enterprise systems
– Supply chain management systems
– Customer relationship management systems
– Knowledge management systems
• P. 82, chapter 2
• 頁 61, 第二章
• List any 3 collaboration and communication
systems as vital management tools for jobs in
today’s global economy
• 協同合作與溝通系統
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Internet-based collaboration environments
E-mail and Instant messaging
Cell phones and smartphones
Social networking
Wikis
Virtual worlds
• P. 90. chapter 2
• List 3 disruptive technologies
• 顛覆性技術
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Microprocessor chips
Personal computers
PC word processing software
World wide web
Internet music services
PageRank algorithm
Software as web service
• P. 113, Table 3-1, chapter 3
• 頁 96, 表 3-1, 第三章
• List the 4 dimension of organizational resistance
• 組織抗拒
• P. 119, chapter 3
• 頁103, 第三章
• List the 4 generic strategies for dealing with
competitive forces which is enabled by
Information systems
• 要使用資訊科技與系統才能發揮效用的四個一
般的策略
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Low cost leadership
Product differentiation
Focus on market niche
Strengthen customer and supplier intimacy
• P. 124, chapter 3
• 頁 109, 第三章
• List the 3 building blocks of network-based
strategies
• 網路策略
– Network economics
– Virtual company model
– Business ecosystems
• P. 134, chapter 3
• 頁 122, 第三章
• List the 2 companies which use data from
multiple sources to create information on
individuals
• 從事個人資料蒐集的網際網路公司
– DoubleClick
– ChoicePoint
• P. 154, (profiling), chapter 4
• 頁 146, 輪廓描繪, 第四章
• List the 3 higher-order values
• 更高層次的價值
– Freedom
– Privacy
– Protection of property
– Free enterprise systems
• P. 157, chapter 4
• 頁 149, 第四章
• List the 2 core principles of FIP
• 核心原則
– Notice/Awareness
– Choice/Consent
• P. 161, chapter 4
• 頁 153, 第四章
• What legislation was established to regulate
spamming in Europe and United States
• 規範 -- 垃圾郵件
– Europe
• ban on unsolicited commercial messaging
– United States
• does not outlaw spamming
• ban deceptive email practices
– P. 174, chapter 4
– 頁 170, 第四章
• List any four elements of the data hierarchy
• 資料層級
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Bit
Byte
Word
Field
Record
File
Database
• P. 237, chapter 6
• 頁 246, 第六章
• Develop an example to explain the multiple views of
data within a database.
• 多重觀點
p. 241, chapter 6
頁 250, 第六章
• What does the following query means?
SELECT COUNT(DISTINCT AUTO.CUSTNUMB)
FROM (AUTO, HOME, CUSTOMER)
WHERE
HOME.CUSTNUMB <> AUTO.CUSTNUMB AND
HOME.CUSTNUMB = CUSTOMER.CUSTNUMB AND
CUSTOMER.CITY = ‘Kaohsiung’;
Note: <> means not equal.
• The number of people in Kaohsiung city who has home
insurance (火險) but not auto insurance (汽車險)
• List the 4 types of information which is
obtainable from data mining
• 資訊類型 -- 資料挖掘
– Association
– Sequences
– Classification
– Cluster
• P. 256, chapter 6
• 頁 268, 第六章