FTTH - Brunei Darussalam Library Association

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Transcript FTTH - Brunei Darussalam Library Association

A WAY FORWARD TO
THE FUTURE BUILT ON BROADBAND
(TELBRU PERSPECTIVE)
HJ UMAR ALI HJ ABDULLAH,
ACTING CEO
NOVEMBER 2011
TELEKOM BRUNEI BERHAD
Fixed Line
Fixed Broadband
Operator
• The sole fixed-line telecommunication provider in Brunei Darussalam
• The leading service provider for Internet and Fixed Broadband services
• Also a leading service provider for leased lines and data services
• Provides a comprehensive portfolio of services that include voice, data and
internet services over fixed and wireless platforms
• Owns 50% of B-mobile, the first third-generation or 3G cellular phone
operator in Brunei Darussalam.
OUR CORE BUSINESSES
Full spectrum of Fixed line and IP-based Voice services ranging
from prepaid to postpaid
Varieties of Fixed Broadband, Internet & Multimedia services
Wholesales with international and local carriers and overseas
cable investment
Various options of Data Services, such as IPLC, Local
leased circuit, VPN, etc
5
BRUNEI MARKET OVERVIEW
 Consumer lifestyle changes is impacting fixed voice:
 fixed not seen as interactive
 mobile (privacy, SMS) used in preference to fixed
 social media emerging as a communication mode that doesn’t require verbal
conversation
 fixed viewed as a “contingency” or “back-up”
 VoIP seen as one of the key drivers for falling fixed voice.
Voice
Data
Broadband
2006/07
2007/08
2008/09
2009/10
2010/11
BUT, DEMAND OF HIGH SPEED BROADBAND INCREASING…
• Evolution of bandwidth hungry Internet applications and online contents
changes the market landscape on how user uses Internet
• Over-The-Top (OTT), P2P download and Gaming, Streaming, online interactivity &
Transaction, Social Media, etc, are some of the few drivers of these demand
• Such Paradigm shift results in surge demand for high bandwidth access, which
inherently increase the cost in providing the service to cater for such demand
Voice
Data
Broadband
2006/07
2007/08
2008/09
2009/10
2010/11
SERVICE EVOLUTIONS
HOME OF
THE FUTURE
100mbps
VDSL
LTE
10mbps
ADSL 2+
1.0mbps
Unified Communications
3D HD TV
HDTV
Interactive TV
Digital TV
Internet TV
Interactive Shopping
IPTV
FTTH
ADSL
3G
Mobile
0.1mbps
Modem
New services demand for
higher bandwidth capacity
FTTH as THE WAY & STEP FORWARD - TO
MONETISE BROADBAND & VOIP AND DRIVE
TOWARDS CONVERGENCE
Voice
Data
Internet &
Multimedia
2006/7
2007/8
2008/9
2009/10
2010/11
TO PENETRATE INTO THE VERTICAL MARKET WITH CONVERGENCE SERVICES
TO OFFER MORE VALUE TO THE MARKET WITH VALUE-ADDED BUNDLING AND
PACKAGING INITIATIVES
WHAT IS FTTH?
1.
Fibre-To-The-Home (FTTH) is the technology that uses fiber optic cable
instead of copper cable to deliver telephone & broadband services
2.
The benefits are:
• File download and upload in second for quicker back-up or sharing and
transferring of files with others
• Faster internet browsing experience including streaming high-definition
video or contents
• Improved business services such as high definition video conferencing
• Able to support future OTT services that require high bandwidth
• To cater for Full-blown cloud computing services
• Support future National Data center
TELBRU NETWORK EVOLUTION
FTTH &
WiMAX/LTE
Metro-E (IP Based)
RaGAM21
Nationwide SDH
network
1999
NGN
2004
2006
2011
OUR BACKBONE
Capacity
10Gbps
Metro-Ethernet
2.5Gbps
Self-healing Rings
SDH
565Mbps
Seamless Switchover
Point-to-point
PDH
1995
2000
2008
OUR ACCESS NETWORK
2012
ADSL2+
Up to 24Mbps
ADSL
Up to 8Mbps
Pre-ADSL
2Mbps
Dial-up
56.6kbps
1995
2002
FTTH
75Mbps
2006
LTE
30Mbps
2000
Paradigm Shift in Internet
application & usage behavior
FTTH NETWORK IN BRIEF
Data Center
Video
Source
Cloud Computing
VOIP
Gateway
VAS server
METRO-ETHERNET
Internet
FTTH Business
Broadband
FTTH ACCESS
NETWORK
Office Buildings
Residential Areas
High Technology/
Industrial Park
FTTH Consumer Broadband
Mobile Voice &
Broadband
NATIONWIDE COVERAGE WITH MIXED TECHNOLOGY
FOR A COST-EFFECTIVE REACHABILITY
FTTC, 4%
VSAT, 1%
LTE, 25%
FTTH,
70%
100%
FTTC
5%
60-70%
VSAT
1%
CURRENT PHASE 1 - ROLL-OUT IN BRIEF
Area
Area
Madang
Homepass
Capacity
Homepass
Capacity
Gadong
Area
14,377
Homepass
14,828
Capacity
Area
Homepass
Capacity
Central
9,778
Sungai
Liang
2,565
PANAGA BEDB HOUSING
• No. of Houses – 2,000 (Occupancy as at Nov
2011 – 1,800)
• Trial period commencing 17th October 2011
until 31st January 2012
• Total no. of active users as of 18th Nov 2011 is
251 out of 272 applications
FTTH – POTENTIAL PRODUCTS
IPTV - To create product stickiness, increase ARPU, value-added
proposition, interactivity, increase broadband penetration
FTTH – PRODUCTS
Video Conferencing/Video calls – Fixed mobile
convergence, Fixed & Mobile video calls targeting mass marketing,
Value-added proposition & increase usage & ARPU
E-Campus – Seamless internet access in a private wireless
network. Targeting schools, institution, Universities and Enterprises
with multiple branches
FTTH – PRODUCTS
CLOUD COMPUTING – Low CAPEX and OPEX, Data access
anywhere & anytime, fast to market.
DATA CENTRE – Disaster Recovery for regional enterprises,
content providers hosting, improve internet surfing experience
with Internet exchange, Cloud computing platform, targeting
global market
FTTH – POTENTIAL PRODUCTS
INTERACTIVE TERMINALS – Optional terminals for video
calls between mobile and fixed network. LCD screen terminal can be
used for pushing advertising. Customer can have the option to
receive ads with discounted month rental or free usages.
FTTH – POTENTIAL PRODUCTS
E-HEALTH – Provide high bandwidth
infrastructure to cater for high resolution graphic
and online consultation
E-EDUCATION – To provide remote classroom and live
online education
VARIOUS BUSINESS MODELS
Mobile Operators,
Content & Multimedia
RSP, Telco, OGN
service Provider
(eGovt), etc
Application developers
Wholesale
Revenue
Sharing
Outsourcing /
VAS service
Provider
Reseller
Partnership & Bundling with
System Integrator, CCTV, IPVPN
service provider
TV & computer, Gadget and
retailer shop.
PACKAGING & PRICING CONCEPTS
(CROSS-BUNDLING)
Family Fixed &
Mobile Bundling
• Value proposition
• Loyalty
Discounted rental for
bill payment on time
cheaper calling for
buddies
• Increase usage
• Improve collections
Group calling
Incremental
discount with no. of
years of patron
Video calls
PACKAGING & PRICING CONCEPTS
(IPTV or OTT)
Basic Package $x
per month
Ala-carte Premium
Channels from $x per
month
VOD $x per title
Valid for 48 hours
View channels across
all devices
VOD Sharing with Social
Network $x per title
Valid for 48 hours
THANK YOU
TELEKOM BRUNEI BERHAD
NOVEMBER 2011