PowerPoint 프레젠테이션

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New Opportunities in
Internet Industry
February 2001
한상기
The World in 2001

In 2001 more than 400m people
worldwide will surf the Web's four
billion pages and spend half a trillion
dollars on goods and services in the
process
Internet Industry in Korea

규모 55 조원, 고용 인력 8만 6천명
(KISDI)
–
–
2000년 규모 38조원: 총 거래의 4%, 정보통
신산업 생산액(121조원)의 30%
전년 대비 41%가 증가

–
99년부터 2001년까지 평균 증가율은 50%
고용 규모는 전년 대비 23% 증가
영역별 시장 전망
영역
인터넷 포털
현대증권

인터넷 광고 성장률 30%로
하향 조정


E-biz solution
보안

시장 형성 본격화
2001년 전자상거래 시장은
8,135억원

104.7% 증가한 3,189억원

Remarks
대우증권

온라인광고: 45.3% 증가한
2,206억원
2002년에는 59.9% 성장 예
상
연 평균 101% 성장, 2001년
총 규모는 1,800억 수준



게임

2000년 1,200억원에서
2001년 1,800억원 전망


무선 인터넷


초고속 인터넷

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
2002년 827만명 예상 (연평
균 43% 증가)
가입자당 월평균매출액
32,000 ~ 36,000원
설비투자 비용은 550,000 ~
1,200,000
19% 성장한 1조 3천억. 온라
인 게임은 1,901억원
엔씨소프트와 넥슨이 전체 시
장의 67% 차지
2000년 말 사용 비율은 32%
2000년 예상 ARPU(가입자당
월평균 매출액)에서 부가서비
스 비중은 2%





2001년 E-Biz 시장 규모
US$876M (IDC 예측)
공공 기관의 보안 수요
하반기에는 VPN, IDS,
consulting의 수요 예상
무선 인터넷 게임은 수익 모델의
명확화가 우선 되어야
PC 방 매출이 전체 81%
(NCSoft), 50% (Nexon)
1천578만5천명이 무선인터넷을
사용중 (2000년 12월 기준)
WAP이나 ME 등 전용 브라우저
이용자가 882만명
2001년 시장규모는 2조3,400
억원대 (삼성증권)
2001 국내 Trend 10 (삼성경제연구소)
1. 불황의 재습(再襲)
–
–
2001년 우리 경제는 급속히 침체되었
다가 하반기 이후 소폭 반등 전망
체감경기 급랭 속에 가계파산과 기업
부도 확산
2. CEO의 시대
–
–
CEO의 전략적 판단과 결단을 요구
CEO시장이 활성화되고 CEO 디바이드
발생
–
3. 금융재편 가속과 대규모 자금이동
–
–
급류를 타는 금융구조조정과 금융산업
재편
금융소득종합과세, 예금부분보장제, 2
단계 외환거래자유화가 동시에 시행됨
에 따라 상당 수준의 자금이동과 외화
유출이 예상
4. 다면경쟁과 새질서
–
–
국경, 업종, 제품, 연령의 경계를 넘어
선 경쟁이 본격화
강한 자만이 살아남는 새로운 시장질
서 확산
5. 외자계 지배의 확대
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–
IMF 이후 국내 교두보를 확보한 외자계 기
업들이 시장공략을 본격화
문화적 융합과 함께 부분적 마찰도 발생
6. 공공부문의 지각변동
–
–
공공부문의 경쟁 침투
공직사회에 부는 경쟁의 바람
7. 대선레이스 시작과 정치리더십 약
화
2001 국내 Trend 10 (삼성경제연구소)
8. 남북관계 숨고르기
9. 모바일의 확산
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–
무선인터넷 등 새로운 모바일 서비스 확산
교통인프라 확충으로 사람과 물자의 이동성 증가
10. 다모작 생애 추구
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생애에 걸쳐 다양한 직장과 직무를 경험하는 소위 다모작 생애가 본격적으로 전개
「회사주도형」에서 「개인주도형」 경력개발로 변화
Bill Gates’ Vision at COMDEX
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Browser-based era of Internet is in decline
Replace HTML with XML
Software-to-software not peer-to-peer
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
Profusion of smart client devices
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Medium server for information agent
Tablet PC(Whistler), Xbox, a combination of a
handheld and Cell phone (Stinger), PC in a car
Speech recognition
Smart Tag / C# (rival to Java)
.NET Framework
Top Ten Trends 2001 by Red Herring

Trend Number One: Computing
–
–
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Distributed computing redefines computer networks,
underpinning innovation, company formation, and
investments
P2P: Napster, Gnutella, FlyCode, Groove Networks, iMesh
Grid Computing
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
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Distributed Information Infrastructure

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Tap into idle computer capacity and turn it into a profitable
business by offering this processing power to corporations
Weather forecasting, feature film animation, protein modeling, and
genome-related research
United Devices, Applied MetaComputing, Parabon Computation,
Mithral Communications
Appliance-specific servers, Web switching, and content-distribution
networks
The network really is the computer
Top Ten Trends 2001 by Red Herring

Trend Number Two: Intellectual Property
–
Protecting it will be increasingly difficult



Entertainment companies cannot survive on their own
in the post-Napster era
Content creation companies will find it more attractive
to merge with content delivery companies to better
control the distribution of copyrighted materials over
the Internet
Technologies
•
•
•
Encryption: nCipher for application software
Watermarking: Verance, MarkAny
Digital Rights Management: Preview Systems,
InterTrust, IBM, Microsoft, AT&T, ContentGuard and
Reciprocal (Xerox and Microsoft)
Top Ten Trends 2001 by Red Herring

Trend Number Three: Venture Capital
–
–

A shake out forces return to venture capital investment
basics
The venture capital industry has grown too big, too fast.
Now comes the inevitable shakeout. In 2001, only the
strongest firms will survive, and many of the pretenders
will go out of business
Trend Number Four: Public markets
–
–
The rise of ECNs will push traditional exchanges to
consolidate into a single electronic trading network
Reuters’ Instinet, Datek’s Island, Archipelago, RediBook
Top Ten Trends 2001 by Red Herring

Trend Number Five: Wireless
–
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Bluetooth nears maturity, creating
significant startup opportunities
Bluetooth: the sheer number of
companies -- over 2,000 at last count
-- have devoted engineers,
intellectual property, and, most
importantly, cash to developing
Bluetooth
IEEE 802.11: According to Allied
Business Intelligence, 2.2 million
802.11 devices will ship this year
Allied Business Intelligence predicts
manufacturers will ship 1.4 billion
Bluetooth devices -- and only 20.2
million 802.11 devices -- in 2005.
Aggregate worldwide shipments of Bluetoothenabled equipment (M).
SOURCE: ALLIED BUSINESS INTELLIGENCE
Top Ten Trends 2001 by Red Herring

Trend Number Six: Communication
–
–

Carriers shift from voice and data transmission to new highbandwidth services
The total potential bandwidth from a single carrier's network,
like that of Qwest or Global Crossing, could carry all European
and U.S. data traffic 20 times over
Trend Number Seven: International
–
–
Wireless commerce in Japan will be a model for the rest of the
world
The next phase of wireless development in Japan and Asia will
be the growth of mobile commerce
Top Ten Trends 2001 by Red Herring

Trend Number Eight: Government
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Trend Number Nine: Energy
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
The Net is increasingly being regulated by national
governments.
As the Internet becomes an integral part of society, it makes
sense that the rule of law be applied to it as well: pornography,
tax evasion, or intellectual property rights piracy
Fuel cells will reduce our reliance on oil and allow businesses
and homeowners to produce electricity independently
Goldman Sachs estimates could represent a $95 billion market
in ten years.
Trend Number Ten: Biotech
–
Functional genomics makes drug discovery cheaper and faster,
reinvigorating all of biotech
The 3rd Annual Top Ten Tech Trends
Debate at Churchill Club
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Nov 6, 2000
Speakers
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
Stewart Alsop, New Enterprise Associates
John Doerr, Kleiner Perkins Caufield & Byers
Steve Jurvetson, Draper Fisher Jurvetson
Mary Meeker - Morgan Stanley Dean Witter
Rafe Needleman, Red Herring
Jason Pontin, Red Herring
Visit www.presenter.com to see
Information Industry and Technology Update from IDC

Internet Economy
–
–
New era of online commerce – Internet economy 2.0
competing at a new scale
ASPs: Doing Business on the Brink of IT Industry
Disruption

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Hardware Evolution: The Attack of Product Modularity

–
IDC is projecting $7.5 billion growth in the next 5 years
New pricing models, distribution channels and escalating technology
progress are redefining the IT hardware market.
New business model

Internet economy 2.0 will permanently alter the way
businesses and industries operate
Findings in CES 2001

Personal Rich Media Devices
–
–

S3 Rio, Creative Nomad, Intel Pocket Concert, RCA Lyra2 and
K@ZOO!, Samsung YEPP,
There are no standards to share playlist information and
customization features among them
Home Networks
–
Powerline and wireless networking

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Require a service component


3COM, Intel, Diamond, Thomson
Network management stacks and device-naming services
HDTV vendors are constrained by cable
–
–
With price tags still around $8,000, HDTV will remain a lowvolume, upper-income product
Without cable and satellite carriage of lots of HD signals, HDTV
will remain a niche market
New Financial Service
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P2P Payment: Paypal
Account Aggregation
–

Yodlee, VerticalOne
Personal Financial Portal
자료: Bank of America Securities
Games: Online, Wireless, and Beyond
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Convergence of Devices, Games, and
Platforms
Convergence of wired & wireless games
Online games: Wired Future
–

A real virtual society
Future of Wireless Games
•
•
•
•
• Graphic based
Broader bandwidth
• Mobile multimedia device
Larger display area
• Video, music, games,
Diverse function
Supporting of many platforms total entertainment
B2B Industry
 Internet 기반을 이용한 모든 거래 형태를 종합하여 e-Commerce라고 하고 있다.
e-Commerce는 거래의 형태에 따라 다양한 종류로 분류되고 있다
C2C : Customer to Customer
WebCustomer
Internet
Auction Site
WebCustomer
B2C : Business to Customer
WebStore
Cyber Shopping
Web Service
Internet
WebCustomer
B2B : Business to Business
Company
Company
Company
Company
e-Procurement
Internet
Internet
Company
Company
Company
e-Marketplace
Marketplace 형태
Horizontal Market Place
산
업
전
체
공
급
사
슬
산
업
내
공
급
사
슬
“A” Vertical Market Place
Supplier Outsourcer Collaboration • • •
Partner
기
업
내
공
급
사
슬
기업
A
“B” Vertical Market Place
Supplier Outsourcer Collaboration • • •
Partner
iProcurement
iProcurement
iProcurement
iProcurement
SCM
SCM
SCM
SCM
SEM
Operation
SEM
Operation
CRM
CRM
SEM
Operation
CRM
기업
B
SEM
Operation
CRM
•••
B2C
B2C
B2C
B2C
Consumers
Consumers
Consumers
Consumers
•••
Marketplace 사업 성공요건

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

Time to Market
신속한 구축
Business Framework의 적용
새로운 서비스의 계속적 대응
표준 기술 추구
Global Marketplace로 확대 보장
참여자 Win-win
신뢰성 있는 파트너제휴
Two Tier Marketing
주요 성공요소에 지분을 통한 관련역량의 집결
지배력이 강한 산업내부의 MP를 집중 육성
한국 Broadband Internet의 현황
초고속 인터넷 가입자 증가 추세
450
400
350
300
LAN
케이블TV
ADSL
총계
250
200
150
100
50
월
12
월
11
월
9월
8월
7월
6월
5월
10
년
00
20
99
년
4월
말
0
출처: 전자신문, 2000년 10월, 11월
한국 Broadband의 발전

예측된 것 보다 급속한 신장세 지속
–
–
–
–

연초
여름
가을
현재
150만
200만
300만
400만
예측
예측
예측
추정
급속 신장 이유
–
–
–
–
–
–
국내 가옥구조가 아파트, 빌라등 집단거주형태
온라인 게임산업의 활성화 (e.g 게임방)
인터넷 관련 산업의 급성장 (e.g 메가포털, 세계에서 동류를 찾
을 수 없는 다양한 커뮤니티 서비스등)
낮은 가격(bandwidth당 가격 세계 최저)
민족성
정부의 초고속망에 대한 의지
Broadband Internet 서비스 요구

Broadband Service
Infrastructure의 발전

초고속 인터넷망
–
가입자망

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–
Backbone

–

HFC, ADSL, Wireless
FTTH
Optical Internet
Multicasting
분산시스템망
–
–
–
Contents Delivery network
MS .Net
P2P networks
Post-PC

Smart handheld devices
– PDA, PocketPC, WebPAD, Smart Phone등
 4억6백만달러 매출 (`00.6, NPD Intellect)
– PDA형태의 제품에 인터넷 사용을 위한 무선통신기능 결합
– 인터넷,채팅,메일등 인터넷 전용단말기
 Information Appliances ; InternetTV, Internet게임기
– InternetTV : TV와 STB를 결합한 형태
 2002년 미국시장규모
$1,366M (IDC, 2000)
– Internet게임기 : PS2(sony), Dreamcast(sega)
 2002년 미국시장규모
$1,600M (IDC, 2000)
Post-PC

Auto PC
– 차량 운행 시 필요한 위치정보 및 교통안내 등의
무선데이터 서비스를 받을 수 있는 단말기
 GM Onstar가입자: 80만명 (`00)
250~300만(`01)
 WorldWide 시장규모 : 42억달러(`00) 472억달러(`10)
(UBS 워버그 증권 예측자료)
Auto PC시장
[단위: 억달러]
472
500
400
300
42
200
100
0
2000
2010
Post-PC 관련 기술 Trend
Year
Wireless
OS
‘98
GSM P II
IS-95 A
14.4K
‘99
JSCSD
IS-95 B
57/64K
GPRS
IS-95 B
115/64k
Proprietary OS ( REX,
Nucleus)
Browser
Cable
Service
Voice
‘01
‘02
EDGE
IS-2000(1X)
384/144k
‘05
UMTS
IS-2000(3X)
384k~2M
WAP(WML)
IrDA
Mid-rate Data Handset
(Smart Phone)
Advanced Browser(XML..)
RF (Bluetooth,Home RF,802.11...)
Data
Conventional
Voice Handset
‘03
Commercial OS ( WinCE, Palm, Linux, Vxworks…)
UP(HDML)
Network
Device
‘00
High-rate Data Handset
C&C M/M Terminal
Video
Full Motion Video
Terminal
Post-PC

New opportunities
–
New Platforms
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–
Services
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Chip set
Embedded OS
Storage
Contents: MP3, e-Book, Video
Security, DRM
New Form Factors
Post-PC

Success Case: Research in Motion의 Blackberry
–
Allow mobile users to access an Internet mailbox wherever they
go. It is sold through select service providers and is bundled
together with an Internet/Web-based email account allowing
mobile users to send and receive email throughout the day.
 $499 for RIM 957 Wireless
Handheld™ and BlackBerry Desktop
Software
 $45.99 / Month for BlackBerry FlatRate Wireless Email Service with Basic
Paging
P2P Computing Models

Intel strategists see five main computing models
in P2P: universal file sharing, active distributed
storage sharing, collaborative computing,
intelligent agents quarantine, and distributed
computing
–
–
File sharing will work well in distributed networks inside
corporate walls and across the Internet
Usage of spare processing cycles of idle networked and
desktop computers


SETI@home project to harness the power of 2 million
computers across the Internet to download and process
radio telescope data in the hope of finding noise from
extraterrestrial life
Intel wants to take that same collective computing muscle
to the world of business
P2P Companies to Watch

Flycode
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Centrata
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–
–

A copyright-friendly peer-to-peer company that allows users to legally
swap entertainment products like films and music
Raised about $2.5 million in first-round funding, partly by Waterview
Partners
Born at MIT
Take ordinary desktop computers, each one unstable and insecure in its
own right, and combine them to create the ideal, enterprise-class
computing platform
Financed by KPC&B
Groove Networks
–
–
A secure peer computing application platform that augments Webbased business systems, extending their reach to relevant groups of
employees, partners, and customers that need to work closely with one
another
A brainchild of Lotus Notes
P2P Companies to Watch

OpenCOLA
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–
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Kalepa Networks
–
–
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Peer-to-peer networking and expert communities
Raised a first round of $2 million in May 2000 from Mosaic Venture
Partners
Targeting its software at companies in four distinct markets: education,
media, messaging, and storage
Raised a first round of $1 million in April 2000 from Angel Investors,
Jump Investors, Wilson Sonsini Goodrich & Rosati, Staenberg Private
Capital, and FirstCorp Leasing
LightShare
–
–
Developing a technology that will enable users to list items for sale
over the Internet
Plans to make money by taking a small percentage of each transaction
국내의 경우
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한국 P2P 협회 설립: 30여 개 업체
파일공유: 소리나라, 와우프리커뮤니케이션
messenger: 영산정보의 SeeFriend
상거래: 오픈포유
지식포털: Enwiz.com, 미디어플래닛
게임: 코디넷·아담소프트·넷돌
chatting: mnjoy
Issues for P2P: Privacy and Bandwidth

The most serious problem with P2P networking is
security, for both companies and individuals
–

P2P presents serious hazards for any company choosing
to open the intellectual property (IP) on its hard drives to
the Net
Technological problems: Not only do these
applications chew through large amounts of
bandwidth, they can also reroute the flow of
network traffic, because computers are
connecting directly instead of through a specific
server
Personalization


Try to infer from all available evidence — clickstreams,
previous purchases, and Internet addresses — just how to
categorize each visitor pyschographically, demographically,
and geographically
Three types of personal information that are relevant to
online businesses:
1) personally identifiable information (PII) such as name and
address
2) personally identifiable financial information which includes
credit information
3) individually identifiable health information such as medical
history.
Personalization


eCustomers, Cogit, and others, mix in heavy doses of offline
data purchased from traditional direct marketers
Integrate with campaign management, CRM, Sales Force
Automation software
–



Personify and Siebel
Guaranteeing privacy is the key
The one-to-one marketing tools number no fewer than 200, and
work in many ways--by keeping track of the Webpages that have
been viewed, for example, by making predictions based on purchase
history, or by building complex customer profiles
Personal portal: onepage.com
Technologies




Profiling
Individualized email marketing
Dynamic Content
Data Mining
–

E-analytics software, from companies including
NetGenesis, Personify, Accrue, Broadbase, and E.piphany,
tries to make sense of the flood of clickstream data that
describes every move of a Website visitor
Collaborative filtering
–
–
Software sets one consumer's purchasing history or
actions against everyone else's, then makes "educated"
guesses on what might appeal to that individual based
on choices others have made
Amazon.com practice
Dynamic Pricing


Online prices for a growing number of consumer and
business goods will change frequently according to supply
and demand: eBay, Priceline.com
WayBid Technologies’ DPN (Dynamic Pricing Network)
–
–


It facilitates integrated transactions between eMarketplaces by
employing XML-based site servers and intelligent caching and queuing
design.
The patented bid replication technology can be deployed across online
auctions, reverse auction, RFQ and Bid Ask exchanges
NextSet Software, Moai, and Talus Solutions
iDerive is even creating a futures market for consumer
goods
Content Delivery Service



Slow performance cost e-commerce sites $4.4 B in 1999 Zona Research
Akamai Technologies, Digital Island, Mirror Image Internet,
Adero, Axient Communications, FastForward Networks,
Cidera, Speedera, Edgix, iBeam, EpicRealm and others.
Cashing and Mirroring
non-cacheable content include authenticated ftp files, authenticated
Web sites, and encrypted and compressed software packages
Middle-Mile Problem
Global Middle-mile
Global Internet
ISP
Middle-mile
Carrier / NSP
Last-mile
Subscriber

POP
ISP
–
–
IDC
ISP
Carrier /
NSP
Peering point
RAS
Middle-Mile Problem
–
IX
CP
Peering Point/Exchange Point are the major cause of the
Packet Loss
Nobody is responsible for the middle-mile problem
No business model exists in peering different networks
CDS Market

The CDD Market Trend of Korea
–
The Streaming Content Delivery Market of Korea is growing rapidly due to
following factors


–
Broadband Internet Infrastructure is well constructed, and the number of Broadband
Internet subscribers is approaching 3 million.
Rapidly increasing web casting companies (about 1,000 web casting companies in
2000.11) - (Source : Korea Internet Broadcasting Association)
The growth rate of streaming media delivery market of Korea is faster than that
of Worldwide.

Turning period : World (2002), Korea (2000)
( source : FeelaMint! Networks )
$70,000,000
Web object
$60,000,000
Streaming Total
$50,000,000
$40,000,000
$30,000,000
$20,000,000
$10,000,000
$1999
2000
2001
2002
2003
2004
국내 업체





Feelamint! Networks
CD Networks
Ara Technology
EG C&C
KT’s SuperNet
CDS & P2P



Distributes Internet content by
replicating it across thousands
of personal computers, which
in turn dispense it to others in
a massive "daisy chain."
Uses a loose collection of
desktop PCs to act as servers
to distribute content
U.S. patent for its Full Duplex
Packet Cascading (FDPC)
Wireless Home Networking

Major Players
–

3 factors are expected to increase interest in home
networking
–
–
–


Intel, 3COM, Proxim, NetGear
high-speed Net access through cable or digital subscriber line
(DSL)
New Internet appliances, such as Web pads and Internet radios
New wireless networking kits
The number of networked homes in the United States will mushroom
from 650,000 in 1999 to 10 million by 2003 (Yankee Group)
Internet Home Alliance
–
–
Cisco, Panasonic, Sun, GM, Best Buy
단순한 홈 네트워킹 기술이 아니라 더 큰 의미에서 인터넷 라이프 스타
일에 대해 생각
Wireless Home Networking

Standard War
–
802.11B (Wi-Fi):


–
HomeRF:



–
1.6Mbps, developed by Proxim
Intel, Motorola, Compaq
Currently petitioning the FCC to increase the amount of "channels,"
or wireless space, that boost HomeRF technology to speeds of 10
mbps
Bluetooth

–
11Mbps, IEEE Support
3Com, Lucent Technologies, Nokia, Apple, Dell, Cisco
Both sides are working to ensure Bluetooth can communicate with
HomeRF and 802.11B technology
Proprietary:


Nortel Networks' NetGear is supporting proprietary technology from
a company called ShareWave
Diamond Multimedia is supporting Alation
Wireless Home Networking
[출처: Nikkei Electronics]
IEEE802.11b
Bluetooth
WhiteCap
IEEE802.11a
Wireless
1394
주파수대역
2.4GHz대
2.4GHz대
2.4GHz대
5GHz대
5GHz대
최대 데이터 전송
속도
11Mbps
1Mbps
11Mbps
54Mbps
70Mbps
스트리밍 데이터
를 처리할 수 있
는 실효적인 데이
터 전송속도
4M ~ 5M bps
(PCF 모드의 경
우 6Mbps)
721Kbps
7Mbps
25Mbps 정도
60Mbps 정도
Access 제어 방
식
CSMA/CA
TDMA
Dynamic TDMA
(독자방식)
CSMA/CA
TDMA
2차 변조 방식
직접 확산 방식의
spectrum
spread
주파수 hopping
방식의
spectrum
spread
직접 확산 방식의
spectrum
spread
OFDM
OFDM
제조 코스트
$30 / chipset
$12 / 송수신 모
듈
미공표
$35 /chipset
NA
주도 업체
Intersil, Lucent
Ericsson, Intel
ShareWave
Lucent, NTT
Canon, SONY
Home Gateway

Residential gateway
–
–
–

CISCO, Motorola, Home Director (IBM spinoff)
Allow consumers to securely connect electronic devices
such as PCs, appliances and security systems with their
phone service and high-speed Net access
Analysts believe the residential gateways will be sold by
service providers, such as cable operators, that want to
offer phone services and other new features
주요 기능
–
–
–
–
Network 상호 접속
Small Web server
Security
Content conversion / contents filter
Wireless Fiber

Fiberless optics:
–
–

Technology of beaming large amounts of bandwidth
through the air at extremely high speeds in
metropolitan-area networks
TeraBeam (Cell-based), AirFiber (Fixed wireless)
TeraBeam
–
–
–
–
Founded in 1997, has developed a laser network that can transmit up
to 1 gigabit of data per second through the air
It won' t be able to run as far as it would over regular fiber, but it can
run far enough to get from your water main to that other one
Runs at 1,550 nanometers, it is eye-safe and invisible
Uses gigabit Ethernet (gig-e) framing and Internet protocol (IP) to
route the data
Contextual Commerce




Syndicating content: Kinecta, ScreamingMedia, and iSyndicate
smooth the way for producers of news stories, photographs, video
clips, and other media to license, reformat, and electronically
distribute their holdings to any number of paying Websites
Integration: Companies such as Netfish Technologies, webMethods,
Kurion, WebCollage, Trapezo, Orsus Solutions, and Bowstreet,
meanwhile, let services from one Website--order taking, for
instance--show up seamlessly on another site or platform
More than affiliation: Vitessa, CrossCommerce, and ePod, help
content sites get directly into the business of selling merchandise
The most important aid to combining disparate Web-based
services and content is something called XML
Concluding Remarks



Everyone is talking about the second
generation of Internet, eBusiness,
new economy
New platforms and paradigms for
computing, communicating, contents
New opportunities