Alcatel-Lucent Shanghai Bell

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Transcript Alcatel-Lucent Shanghai Bell

Common Platform
Alcatel-Lucent is driving LTE TDD/FDD take off together
Alcatel-Lucent Shanghai Bell
Shift in usage – Smart handsets as the enabler of new usage
Experimenting with new applications
iPhone
Mobile
video
Social
network
access
Facebook
YouTube
Google
Maps
% of users
30.9%
49.7%
20%
30.4%
36%
All phones
4.6%
4%
1.5%
1%
2.6%
Source: MMetrics, March 2008
 also e-Shopping: 25% of Smartphone users (Source Harris Interactive, 3/2008).
Increasing time spent on communication experiences
iPhone
Internet
Music
eMail
% Time spent
12.1%
11.9%
10.4%
All phones
2.4%
2.5%
2.8%
Source: iSuppli, April 2008
Improved devices, ease of use, widgets are driving transformation
10s thousands applications in view
2 | 2009 China Wireless Summit |September
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Future wireless broadband Challenge –
new business model, service offer, infrastructure
Broadband
network
Traffic
Non
user-paid
revenues
User-paid revenues
Voice-centric
Pay-per-minute
Unlimited wireless triple play
New value chain
3 | 2009 China Wireless Summit |September
Enriched
service
and QoE
Voice and
multimedia
Pay-per-use
Walled garden
TCO and carbon footprint
2000-2005
New
business
model
2005-2010
2010-2020
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Efficient
network
and
operations
The Next Generation Connected User Experience
The next generation broadband
experience is coming. Imagine
where it’s headed…
 A next generation augmented
reality viral advertising
application in a multi-screen
environment
 A next generation music
experience and social
networking service
 A real-time next generation
healthcare application that allows
patients to be monitored
remotely using mobile handsets
and televisions
4 | 2009 China Wireless Summit |September
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New devices, applications, Mobile penetration and Broadband usage
momentum have set the stage for 4G/LTE Mobile Broadband investment by Carriers
…necessitating 4G/LTE investment
since current networks will be
insufficient to manage data demand
Smart Endpoints…
By 2015 –
50% Smartphone penetration. 750M
Estimated Carrier end-toend LTE Capex and E&I
Services Spend (2010-2015
cum)
Mobile Internet Devices. New generation of
devices and communicating machines
…User experience moving to multimedia…
The Millennials generation born and/or raised
with Internet (11-25 years old)
Within 5 years, millennials will spread
their “early-adopters” bandwidth
intensive life style into their mobile
adult lives & enterprises
…and New Mobile services and apps needing
more than a 3G experience…
Mashups, Multiple session initiating software,
Software as a Service, Mobile Cloud
Computing
5 | 2009 China Wireless Summit |September
€40B+
…increasing Carrier data revenues
from bandwidth hungry applications…
Carrier Mobile Data Revenue grows to €325B
by 2015 having grown at 14% 5-yr CAGR
Are driving Mobile Data adoption..
by 2011 roughly 4 billion people will be
carrying mobile phones
By 2015 - 3B Mobile internet users, 2B
wireline internet users
Mobile data traffic to grow 136% till 2015
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Solving the Profitability Equation
Resources
constraints
More
bandwidth
Heavy
investment
Flat fee
Transport
cost
CAPEX
OPEX
Revenue
Business models are changing and Operators need to evolve their
network towards an access technology capable of:
Retain users and
capture new ones
 Quality Of Experience (for brand differentiation)
De-correlate OPEX
from traffic
 Transport cost optimization
Optimize and
protect
investments
6 | 2009 China Wireless Summit |September
 Agility for premium revenues
 Spectrum optimization
 Assets reuse
 Avoid new site acquisition
 Service continuity
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How to better control CAPEX and OPEX ?
Revenue
CAPEX
OPEX
All–IP/Flat-IP
MIMO to increase capacity
Converged RAN ready for LTE
7 | 2009 China Wireless Summit |September
Converged OA&M
Network Optimization
Be Green – save energy and environment
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Future wireless broadband looks and acts like wired broadband
eNode B
Policy
management PCRF
SPR
Ethernet
transport
IP/MPLS
Serving
gateway
PDN gateway
Service
router
HSS
Optical core
IMS core
applications
IMS
MME
eNode B
Evolved Packet Core
Next-generation wireless architecture
looks very much like…
… evolution of today’s most advanced fixed broadband:
Bearer
Control
Personalized
IPTV
Optical
Transport
IP
Communications
Broadband
Internet
Services
Copper,
fiber
BSR
Residential gateway
BSA
BSAN
broadband
service access
node
broadband service
aggregator
broadband
service router
IP/MPLS
Optical Core
Centralized Policy
Management
Digital
Home
Triple Play Service Delivery Architecture
8 | 2009 China Wireless Summit |September
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Looking Forward ….
Evolution - All Roads lead to LTE
Improved Performance and Cost
Right Building Blocks
9 | 2009 China Wireless Summit |September
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Alcatel-Lucent End-to-End LTE Vision
Contribute to Application Enablement and Create A Trusted Web Experience
Sustainable Next-Gen Model
Next-Gen Ecosystem
Unstable Current Model
Better QoE
Inform, Interact, Immerse
More Revenues
Better
QoE
Increasing
non-monetized
data traffic
from users &
web partners
LTE E2E Network
High
Capacity
High-leverage Network (incl. E2E LTE network)
(Service-oriented All-IP Broadband Network)
Combining the trusted services of the network with the creative freedom of the web
10 | 2009 China Wireless Summit |September
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The ng Connect Program
Global ecosystem initiative that brings together
device, application and content providers
to drive the development of innovative,
next generation broadband services
that significantly improve
the connected End User experience
11 | 2009 China Wireless Summit |September
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The ng Connect Program Industries and Focus Areas
Accelerate Services, Understand Impacts, Broaden Landscape
University
Innovations
Program
Next Generation Broadband is about
more than just speed…
Alcatel-Lucent has brought together stakeholders
from traditional and non-traditional industries to:
 Accelerate deployment of new services and
devices
 Drive new sources of revenue with new business
models
 Broaden the device landscape to consumer
electronics, machine-to-machine, and automotive
Working with the next generation of applications, content and connected device
providers to develop the market for high bandwidth services in 5 Focus Areas
Consumer Media
& Entertainment
12 | 2009 China Wireless Summit |September
Enterprise
Collaboration &
e-Healthcare
Automotive
Connectivity
Digital Signage
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Computing
Experience
ng Connect Members (to date)
Leading innovators and market leaders reshaping the way people communicate
Consumer Media
& Entertainment
13 | 2009 China Wireless Summit |September
Enterprise
Collaboration &
e-Healthcare
Automotive
Connectivity
Digital Signage
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Computing
Experience
(Cloud Computing)
Service
Provider
Enterprise
Consumer
ng Connect Program Customer Benefit Highlights
• Service simplicity, availability of devices and new service offers
• Quicker access to information, personal or public, convenience
• Enhanced productivity, safety and security – less frustration
• Always-on, “natural” communications with a satisfactory, rich experience
• Enhanced collaboration & productivity: remote monitoring and conferencing
• Enhanced safety and security for employees and customers
• Lower computing costs by pooling common resources though cloud computing
• Lower operation and maintenance costs (digital signage, power monitoring)
• Access to a multi-industry forum with pre-integrated, interoperable solutions
• Identification of new revenue sources from non-traditional industries
• Access to new biz models for increased ARPU, monetization of 3rd parties
• Increased customer loyalty, Time to Market, service variety and agility
14 | 2009 China Wireless Summit |September
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The Alcatel-Lucent Ecosystem Strategy for ng Connect
Partnering with handset and data card vendors is traditional and essential
Partnering for pieces of the infrastructure to enable an e2e solution is key
Partnering with Applications Providers is the new norm
Partnering with industry leaders outside of Telecom is the new strategy
It’s different
It’s ambitious
It’s not only about the power of broadband wireless…
it’s about realizing the next generation Connected User Experience
15 | 2009 China Wireless Summit |September
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1.4M,3M,5M,10M,15
M,20MHz bandwidth
are supported
Frequency Band and Bandwidths
UMTS FDD
frequency band
(60 MHz)
New IMT-2000
frequency band
(70 MHz)
TD-SCDMA main
frequency band
(15 MHz)
New IMT-2000
frequency band
(50MHz)
TD-SCDMA
supplementary
frequency band
(40 MHz)
TD-SCDMA
supplementary
frequency band
16(100MHz)
| 2009 China Wireless Summit |September
New IMT-2000
frequency band
(100MHz)
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Benefit of linking FDD with TDD in Infrastructure System
TDD infrastructure can ride on the FDD eco system
The LTE infrastructure includes
 Terminal, eNB, MME, PCRF, sGW and PDN GW
LTE TDD and LTE FDD are mainly different realizations of the physical layer. Hence,
they are invisible to the higher layers (except for parameter configurations). The MME,
PCRF and xGW are virtually identical for FDD and TDD systems
Differences are in eNB and terminals with respect to FDD and TDD due to the
difference in air interface design
Therefore, it is beneficial to exploit this similarity to build one system that can
support FDD and/or TDD
PCRF
MME
SGW
17 | 2009 China Wireless Summit |September
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PDN GW
LTE TDD/FDD Common Platform Concept in Alcatel-Lucent
TDD RF solutions (TRDU/RRH) common assets with WiMax
Call Processing & O&M are designed from the same Sw, with FDD & TDD variants
18 | 2009 China Wireless Summit |September
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Same EPC S1 Alignment
Common Roadmap
Common CPRI
Common Base Band Unit
FDD RF solutions (TRDU/RRH) common assets with (GSM)/WCDMA/CDMA
Strong commonalities of platforms and radio modules
Our strategy is about optimizing our R&D efforts across technologies, about
reusing our Wimax expertise and field experience for LTE, and about leveraging
massive investments in LTE Radio & Platforms to offer the best Wimax solution in
the market
WiMAX
Telecom
Radio
Platforms
19 | 2009 China Wireless Summit |September
LTE TDD
LTE FDD
Common Telecom system teams
Common Radio system teams
(Beamforming, MIMO, etc…)
Base Station Chassis, Controller Modules,
O&M, Performance Management, etc…
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Trends in handset multi-mode/multi-band complexity
While complexity has
increased with time,
costs have been
maintained
Adding an additional
band is commonly
done.
Adding a new mode is
commonly done.
Source: RFMD Whitepaper, Feb. 2009
20 | 2009 China Wireless Summit |September
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Mobile Handset Trends with Multiple Bands and Modes
100% Hardware commonality in Baseband
processing
for TDD and FDD LTE.
There is a slight cost advantage for a
single mode TDD vs FDD handset.
(~$1.40 = 9.60 Yuan, factory cost)
Adding an additional band for roaming,
adds less than $4 USD whether TDD or
FDD.
Software development costs are volume
driven
The Variety of models available is volume
driven
Intellectual property (Patent) costs are
unknown to this author
21 | 2009 China Wireless Summit |September
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WorkShop by IWPC
LTE TDD and FDD are complementary
LTE TDD and LTE FDD are complementary solutions
allowing operator to leverage all of their spectrum
assets using one technology
Common
Platform
Alcatel-Lucent’s solution is focussed on providing operators common baseband
hardware between both FDD and TDD solutions, as well as providing multitechnology radio solutions that can support, for example, both LTE TDD and
WiMAX TDD. OA&M solutions are identical between FDD and TDD solutions, and
also with WCDMA
22 | 2009 China Wireless Summit |September
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Thanks
Alcatel-Lucent Shanghai Bell