Transcript CacheLogic - Noticiasdot.com

CacheLogic
Advanced Solutions for P2P Networks
Trends and Statistics in Peer-to-Peer
Presentation by
David Ferguson
VP Engineering, CacheLogic
This work is licensed under a Creative Commons Attribution-NonCommercial 2.0 England & Wales License.
http://creativecommons.org/licenses/by-nc/2.0/uk/
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Introduction to CacheLogic


Technology company providing intelligent network
solutions to the ISP/Telecoms sector
CacheLogic P2P Management Solution


Protocol-based P2P recognition and on-network
caching
CacheLogic Network Intelligence

Gigabit speed real-time protocol analysis

Industry leading knowledge and expertise

Streamsight Monitoring Network




Cacheswitch 320
Layer 7 DPI Analyser/Switch
Cachepliance 4100
P2P Caching Appliance
Mix of Peer-to-Peer Traffic: January2004
Using unique layer 7 DPI
Providing previously unseen Internet traffic analysis
Provide insight and analysis to industry leading
analyst groups and press
46%
Gnutella
FastTrack
BitTorrent
eDonkey
26%
Source | Monitoring performed by CacheLogic Streamsight 510s embedded within Tier 1 and 2 ISPs – Jan 2004
Mix of Peer-to-Peer Traffic: June 2004
Strategic and Technology Advice

2%
26%
4%
19%
24%
To leading media and broadcaster organisations
Gnutella
FastTrack
BitTorrent
53%
CacheLogic
Provides Detailed Analysis
eDonkey
Source | Monitoring performed by CacheLogic Streamsight 510s embedded within Tier 1 and 2 ISPs – June 2004
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
P2P in 2006
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Peer To Peer Today
P2P file sharing traffic is the single largest traffic type by volume
on ISP networks and continues to grow
 On consumer broadband networks:
 50-65% of downstream traffic is P2P
 75-90% of Upstream Traffic is P2P
 P2P usage is widespread and growing
 figures taken from a single CacheLogic
device:
 2004 – 3M unique IP addresses in 30 days
 2006 – 3M unique IP addresses in 8 days
 On Average 33% of Internet users in
OECD countries have downloaded files
from P2P networks 1
 Simultaneous users estimated at 10
million in October 2004. 1
1 Digital
Broadband Content: Music- DIRECTORATE FOR SCIENCE,
TECHNOLOGY AND INDUSTRY COMMITTEE FOR INFORMATION,
COMPUTER AND COMMUNICATIONS POLICY
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
P2P file sharing is global but has regional variations
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Video is the primary content on P2P file sharing
networks
 Average P2P file sizes are
constantly growing – driven largely
by video
 Majority of P2P traffic volume is
generated by objects with an average
size >1GB
 In Asia, this figure is 2.5GB!
Advanced Solutions for P2P Networks
11.34%
27.22%
61.44%
Key
File Formats
Audio
Other
Video
Source: CacheLogic “P2P in 2005,” (9/05). Mix of file formats by
volume of traffic generated over 4 main P2P networks:
BitTorrent, eDonkey, FastTrack, and Gnutella. Weighted by
volume of traffic on each network.
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Can P2P file sharing be stopped?
 Razorback2 was
shut down on 21st
February
 But … no impact
on eDonkey
traffic levels
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
The landscape has changed quickly
 Dan Glickman President & CEO MPAA in
late 2004
 “We must stop these Internet thieves from
illegally trading valuable copyrighted materials
on-line. My message to illegal file swappers
everywhere is plain and simple: You are
stealing, it is wrong and you are not
anonymous. In short, you can click, but you
can’t hide.”
 Dan Glickman President & CEO MPAA in
mid 2005
 “Peer-to-peer technology is here to
stay,"..."What's more, the film industry will have
to come up with a 'reasonable-cost, hassle-free
way for people to download movies legally for it
to continue to prosper."
 P2Pnet.net News, August 1 2005
 BitTorrent’s Bram Cohen says he’s in
negotiations with Hollywood, characterizing the
talks as “friendly'‘. BitTorrent is also in
discussions with two studios he declined to
identify.
 Ted Cohen, senior VP of digital
development and distribution at EMI
Music, February 2005
 “EMI Music is happy to be delivering its catalog
of music to consumers via Peer Impact -- the
first of what we hope will be many legitimized
P2P services. This service will show that the
legal exchange of copyrighted works and a
good consumer experience can go hand-inhand.’’
 Warner Bros. Home Entertainment
Group, January 30 2006
 In2Movies Will Provide Fast, Secure and Legal
P2P Delivery of High Quality Movies and TV
Series From Warner Bros. as Well as Local
Productions For Germany, Austria and German
Speaking Switzerland
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
The emergence of P2P in legitimate services
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Digital Rights Management (DRM)
 Is DRM used today?
 Today’s file sharing applications (e.g. BitTorrent, eDonkey) – Infrequently
 Legitimate services (e.g. BBC IMP) - Yes
 Why is DRM used?
 To ensure revenue collection and manage the lifetime value of the cotent
 To limit distribution and viewing in line with the rights of the provider
 Dan Glickman, Motion Picture Association of America, February 2006
“Content owners use DRMs because it provides casual, honest users with
guidelines for using and consuming content based on the usage rights that were
acquired. Without the use of DRMs, honest consumers would have no guidelines
and might eventually come to totally disregard copyright and therefore become a
pirate, resulting in great harm to content creators.
DRMs' primary role is not about keeping copyrighted content off P2P networks.
DRMs support an orderly market for facilitating efficient economic transactions
between content producers and content consumers.”
http://news.bbc.co.uk/1/hi/entertainment/4691232.stm#7
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Can the industry provide a scalable P2P
platform for TV delivery?
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Clients and Services
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Current and Potential P2P Services
Service
Clients
File Sharing
▪ TV: pre- and post- broadcast distribution, catch up TV
▪ Movie and drama distribution
▪ Software and games
▪ HDTV
Live Streaming Audio
▪ Office/out-of-country radio listening
▪ New channels
Live Streaming Video
▪ Event orientated – concerts, sports, news
▪ Out-of-territory broadcast (if rights permit)
TV
▪ Complete replacement for DTT/DSAT/cable services
including high availability and fast channel change
Proven Scalability*

1 million
downloads in 60 hours,
7,500 peak concurrent
downloads (Azureus)

1,882 concurrent
listeners (Abacast)
?

* Figures taken from presentations given at EBU P2P to Broadcasting Conference, February 2006
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Networks
The First Law of Peer-to-Peer Networks:
“For every download, there is an equal and opposite upload”
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Internet Design
 The Internet has been built on the premise of core to edge distribution
 High Capacity Data Centres, Large Core, Asymmetric Small Edge
 Cost and performance optimised by Peering and Private interconnects with content
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Broadband Access Network Design - DSL
 ADSL and Cable modem were
designed for asymmetric
traffic
 Web
 VOD
 ADSL
 Download <8Mbps
 Upload < 800kbps
 11:1
 ADSL2+
 Download <24Mbps
 Upload < 1Mbps
 24:1
 The asymmetry is increasing
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Size and Impact of P2P
 On consumer broadband networks:
 50-65% of downstream traffic is P2P
 75-90% of Upstream Traffic is P2P
50-65%
 Downstream
 Almost all P2P file sharing traffic is
international (>90% in all but a few
countries) and therefore expensive
 Upstream
 Because of P2P’s symmetry and the
network’s asymmetry, all upstream
capacity has been consumed
75-90%
 Upstream capacity is very expensive for
cable and Wimax operators
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
P2P: ISPs vs Broadcasters?
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Comparing Streaming with Broadcast
Streaming or sending video files over the Internet in a traditional way does not
compare favourably with terrestrial or satellite broadcasting costs.
 The marginal cost of traditional
Broadcast methods (TV, Radio etc..)
are near zero


 When broadcasting to one individual or
10,000 individuals the costs remain almost
the same
 The marginal cost is almost zero
 This is not true with traditional
Internet distribution
 As content popularity increases, so do
“broadcast” costs
 Infrastructure burden can be very high
(imagine 500,000 users all trying to
download same movie in parallel)
The more successful you become
online the more your costs go up



It is actually very cheap to unicast (stream
or file transfer) small volumes over the
Internet
Concentrations of high demand push costs
up significantly
The marginal cost is not zero
There is therefore an incentive to find
another way of distributing large
volumes over the Internet
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
ISP Reaction and End User Experience
 P2P creates the ultimate dilemma
for ISP
 Drives end user adoption of
broadband and provides a source
rich media
 Utilises networks in the worst
possible way from an economic
perspective
 Dis-intermediates the ISP from the
revenue stream
Network Financial Impacts are massive
 Loss of Revenues at the Core
 Migration of content from hosted facilities
 Loss of transport revenues on backbone
 Increase in costs at the Edge
 Edge networks designed as Asymmetric
(ADSL, Cable)
 High speed Download
 All end users now become hosts
 Peering with Content no longer an option
 P2P protocols are not geographically
aware so an ISPs biggest potential peer
unlikely to be in same country/region
 A high % of traffic will continue to use
transit and cannot be mitigated by
peering
 Cost for popular content can no longer be
controlled
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Broadcaster and ISP Economics
Broadcaster Transmission Costs
 Streaming costs rise with number of
simultaneous streams
 P2P costs not proportional to data
volumes
Streaming
Cost
 Broadcaster
TV
P2P
Cost
ISP Costs
P2P
Streaming
 ISP
Users
 P2P costs more to deliver than
Streaming because scarce upstream
capacity is consumed
 But… ISPs need new services that
will increase broadband usage
Users
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
ISP Solutions for P2P
Solution
Manage
Impact on
Network
Mitigate
Cost
Maintain User
Experience
Shaping
▪ Reduce the levels of P2P in the network
▪ Unpopular with users
▪ Increases download times



Usage Based Billing









Least Cost Routing
▪ Requires a lower cost route – but
uploading from other subscribers is often
more expensive than downloading
Caching
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Caching
 With P2P being used for the authorised and legitimate distribution of content,
only one of the possible solutions available to the ISP makes sense – caching
 Not only does it reduce ISP costs without impacting the end-user experience
 It can then be used to accelerate content delivery
 Allows the ISP to differentiate their service
 Provides better QOS to the consumer (which is good for broadcaster and ISP)
Solution
Caching
Manage Impact Mitigate Cost Maintain User Enhance User
on Network
Experience
Experience




Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Conclusions
 Technology



The industry is working on solutions to make maximum possible use of all available capacity to delivery streaming
video over P2P
Tests of P2P scalability to date look good, but no-one has yet shown 10,000 or 100,000 or 1,000,000 concurrent
downloads
Quality of client software is improving, reducing installation and hardware/software compatability issues
 Networks





ISPs are a necessary partner in the supply of P2P services
Upstream capacity is a scarce resource and is not going to be addressed in the short term in Europe or the
Americas.
While P2P may look cheap to broadcasters, it is expensive to ISPs and they must be kept on board
Moves towards usage based billing will limit the growth of video over Internet
Caching provides a method for the ISP to manage costs and improve user experience
 Rights

Acquiring rights to distribute content over P2P is complex for even the biggest broadcasters and DRM is a key part
of ensuring the broadcaster complies with those rights
 Management and Reporting

Production P2P delivery solutions have to be able to provide viewing figures


P2P opens up broadcasting to everyone as the cost of distribution is shifted to the receiver (user and ISP)
P2P may provide the terrestrial broadcasters with a method of distributing HD content
 Opportunities
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer
CacheLogic
Advanced Solutions for P2P Networks
Any Questions?
Workshop on Technical and legal aspects of peer-to-peer television | Trends and Statistics in Peer-to-Peer