Transcript Baldoni-PresentazioneRER_2009_eng

EXPORT PROMOTION SERVICES IN EMILIA-ROMAGNA
INTERNATIONALIZATION POLICIES WITHIN
A EUROPEAN CONTEXT
Speaker: Gian Luca Baldoni
Cairo, April 15th 2009
EMILIA-ROMAGNA BRIEF DESCRIPTION
Location:
Capital:
Provinces:
North-Est
Bologna
Bologna, Ferrara,
Forlì - Cesena,
Modena, Parma,
Piacenza, Ravenna,
Reggio Emilia, Rimini
Population:
Unemployment rate:
> 4.2
GDP:
GDP per capita:
Export (value):
134 billion Euro (2007)
32,000 Euro (2007)
45 billion Euro (2008)
ENTERPRISES
Total:
< 20 employees:
Manufacturing:
EXP manufacturing:
milions (gen. 08)
< 3 % (2008)
> 450,000
97%
67,000
13% out of national EXP
(2° italian region)
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EMILIA-ROMAGNA BRIEF DESCRIPTION
EMILIA-ROMAGNA REGION OF EXCELLENCE FOR SMEs
the second largest economic region in Italy after Lombardy
1st Italian Region per
export growth since 2000
1st Italian Region per #
patents per working
labour force
1st Italian Region per
index of economic
freedom
1st Italian Region for
female employement rate
MAIN SECTORS
Mechanics & Automotive
60% of exports
Food
8 % of exports
Fashion
11% of exports
Ceramic tiles
9% of exports
TOP BRANDS
Ferrari, Maserati, Lamborghini,
Barilla, Parmalat, Parmigiano
Ducati, Tetrapack, GD, Sacmi,
Reggiano, Prosciutto di Parma
IMA, VM, Trevi
Testoni, Max Mara, La Perla,
Mariella Burani, Bruno Magli,
Pollini, Furla, Piquadro
Iris, Emilceramica, Marazzi,
Granifiandre, Vortex Hydra
EMERGING SECTORS
Mechatronics
Biomedical & life sciences
Nanotech
Clean tech
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EMILIA-ROMAGNA AND THE DEVOLUTION PROCESS
• Republican Constitution became effective in 1948. It already provided
for the establishment of Regions
• Only from the 1970s Regions were actually established although with
very limited powers
• In 2001 constitutional changes and new powers were devolved to
Regions. The main innovations of the Constitution were:
 a closed list of matters on which State has exclusive legislative power
 a closed list of matters subject to concurrent legislation of both the state
and regions (in matters of concurrent legislation, the regions have
legislative power except for fundamental principles which are reserved to
state law)
 Regions have exclusive legislative power with respect to any
matters not expressly reserved to state law
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EMILIA-ROMAGNA AND THE DEVOLUTION PROCESS
Subdivision of legislative powers
with respect to internationalisation issues
Exclusive legislative power of the State
•Defence
Concurrent legislative power between
State and Regions
• Foreign policy and international relations of the state;
relations of the state with the European Union
• International and EU relations of the Regions
• Money, protection of savings, financial markets;
protection of competition; currency system; state
taxation system and accounting; equalization of regional
financial resources
• Health
• Education
• Foreign trade
• Customs
• Weights, units of measurement and time standards;
coordination of the informative, statistical and
information-technology aspects of the data of the state,
regional and local administrations; intellectual property
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NORMATIVE AND LEGAL CONTEX OF SPRINT-ER
Administrative competence
Legislative decree n° 112 of 1998
Devolution of administrative competence on Regions
Emilia-Romagna Regional Law n° 3, of 1999
Reorganisation of the administrative competence
E-R 3- year Programme for economic activities
Axe 5 support to the internationalisation of the economic system
Institutional agreement with the Italian Ministry for Foreign Trade
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LEGISLATIVE DECREE N. 112 OF 1998
Devolution of administrative competence on Regions
Article 19
Article 48
Transfers administrative
competence to Regions on
matters related to incentives and
financial support to SMEs and
handcraft, internationalisation,
trade fairs.
Specifies in which fields of
internationalisation Regions has
administrative competence:
• support to the participation of companies to
international fairs and events aimed at increasing
the export shares
• promotion of the regional productive systems
• facilitation and financial support of export consortia
In order to fulfil these administrative tasks Regions can avail themselves of the
Italian Trade Commission and of the Chambers of Commerce
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3-YEAR PROGRAMME FOR PRODUCTIVE ACTIVITIES
EMILIA-ROMAGNA REGIONAL LAW n. 3/99
Axis 1
Financing companies development and and support to projects for the innovation investments
Axis 2
Regional Quality Plan
Axis 3
Programme for industrial research, technology transfer and innovation
Axis 4
New entrepreneurship and employment
Axis 5
Support to the internationalisation of the economic system
Axis 6
Territorial development
Axis 7
Support to the creation of a network of services
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3-YEAR PROGRAMME FOR PRODUCTIVE ACTIVITIES: AXIS 5
Measure 5.1
• Promotional Programme supporting export and internationalisation of the Regional economy:
• Promotional projects implemented directly or in partnership
• Sprint-er (one-stop-shop)
• Support to the internationalisation of the regional fair system
• Support to the internationalisation of the regional R&D system
Measure 5.2
Support to internationalisation strategies of the regional companies:
• Action A
Regional participation to a guarantee fund meant to facilitate companies’ access to credit for market penetration
(outside UE)
• Action B
Regional participation to a guarantee fund meant to facilitate companies’ access to credit for foreign investments
(outside UE)
• Action C
Support to Export Consortia (grants)
• Action D
Support to temporary groups of SMEs (grants)
Measure 5.3
Territorial marketing
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SPRINT-ER UNIT: AIMS
Emilia-Romagna is an internationally oriented
region characterized by a strong export vocation
SPRINT-ER UNIT
Ad hoc tool dedicated to internationalization policies
AIMS
Supporting the growth
of exports and
international markets
shares
Increasing the level of
internationalization and
competitiveness of
regional enterprises
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SPRINT-ER UNIT: GENESIS
Program agreement
Region/Min Foreign Trade in 1996
Promotional Program
• Region
SPRINT-ER
• ICE
• Third parties
1. Understanding MINCOMES,RER,ICE,SACE, SIMEST (2000)
2. Operational cooperation agreement RER - Unioncamere (2005)
1. Country projects for SMEs
3. Identification of a unified program RER- Chamber System
2. Participation to governmental
missions
4. Operational Protocol (2006)
5. Program agreement 2007 between RER and MINCOMES
New Emilia-Romagna Regional Unit
for SMEs internationalization
with territorial desks
3. Internationalization of the
industrial research network
4. Training initiatives: Master ICE
Emilia-Romagna
Region/University
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SPRINT-ER UNIT: STRUCTURE
NETWORK
Chambers
of Commerce
Italian Trade
Commission
EMILIA-ROMAGNA REGION
SIMEST
Ministry of
Economic
Development
SACE
Banks
Entreprenurial
Associations
Custom
experts
Universities
International
Representatives
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SPRINT-ER UNIT: ORGANIZATIONAL CHART
EMILIA-ROMAGNA
REGION
ICE BOLOGNA
D.G. PRODUCTIVE ACTIVITIES,
TRADE, TOURISM
SACE
Fairs and events
SMEs aggregation
Administration
UNIONCAMERE
Network
referent
Sprint-ER Director
Project Special
China
SIMEST
COMMUNITY
MANAGER
9 Chambers of
Commerce
25 DESKS ABROAD
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SPRINT-ER UNIT: INTERVENTION LINES
Export and industrial collaboration promotion
Filière and aggregate form approach
R&D system internationalisation
Territorial marketing
Trade fair system internationalization
Advanced education on internationalisation
Economic diplomacy
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SPRINT-ER UNIT: SERVICES & TARGET COUNTRIES
SERVICES
• Information and consulting
• Financial and insurance assistance
• Advanced training
• Customs and logistics assistance
• Foreign investors assistance
• Promotional activities within the regional territory
• Promotional activities towards target countries
Brasil – Russia – India - China
TARGET
COUNTRIES
Turkey - South Africa
USA - Japan - Israel
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SPRINT-ER UNIT: ACTIVITIES (2007)
• 127 EVENTS REALIZED BY THE SPRINT-ER NETWORK
52 workshops, forum, promotional events, congresses, training activities, seminars
30 trade fairs participation
12 incoming missions - 19 out-going missions
25 institutional events
Territorial partnerships in Europe and Asia
Country presentations on India, Brazil and Turkey
• 500 SMEs HAVE USED THE NETWORK’S SERVICES ABROAD
• OVER 2500 SMEs HAVE BEEN INVOLVED IN TERRITORIAL ANIMATION ACTIVITIES
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SPRINT-ER UNIT: ACTIVITIES (2008)
• Presentation of project “Mechanics in BRICS Countries” at
territorial Sprint units – 9 events
• Territorial presentation of Sprint-ER units network and of
SIMEST and SACE services– 9 events
• Saudi Arabia – Participation to fair and pre-fair activities
• China – seminars, incoming delegations, pre-feasibility studies,
outgoing missions, managerial education, territorial partnerships
• Turkey – territorial animation, outgoing and incoming missions
• India – Institutional and economic missions
• Russia – Trade fairs
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SPRINT-ER UNIT: ACTIVITIES BY TYPE (2008)
Activities by type
120
100
80
60
105
40
38
20
40
7
0
F
Total
I
6
ME
7
MU
P
W
F
I
ME
MU
P
W
38
7
6
7
105
40
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SPRINT-ER UNIT: ACTIVITIES BY SECTOR (2008)
60
50
40
30
20
10
0
Various
M echanic
s
Building
Agrofood
Fashion
R &D
W
28
1
3
1
2
P
11
38
16
12
11
MU
4
1
ME
4
2
I
2
2
F
1
3
Health&W
ellness
Environm
Trade fair
entsystem
Energy
1
2
1
Art
1
4
Biomedic
al
Tourism
1
1
2
2
Publishin
g
Training
2
2
Institution Seamansh M ultisect
al
ip
or
1
2
1
7
9
1
3
1
3
5
3
3
1
1
1
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SPRINT-ER UNIT: ACTIVITIES BY COUNTRY/SECTOR (2008)
60
North Africa
50
South Africa
Far East
Israel
East Europe
40
USA
Brasil
Turkey
30
Latin America
India
BRICS
Balkans
20
Persian Gulf
Russia
China
EU
10
Various
0
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d
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ni c ui ldi n -foo
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SPRINT-ER UNIT: PROGRAMME 2008-2010
CONTEXT and GOALS
• Export as driving force of
regional development
• Identification of new business
opportunities for regional SMEs
• Supporting international
industrial collaboration,JV,
• TT operations, research of
suppliers of quality
• Strengthen territorial partnership
towards Asia
NEW INTERVENTION PRIORITY
1. Focus Asia and China
2. Focus mechanic sector
INTERVENTION MODALITY
• Regional promotional program
• Intervention program with ICE
• Call for proposal for SMEs
aggregation
FINANCIAL ALLOCATION PER YEAR
€ 10.000.000
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SPRINT-ER UNIT: SPECIAL CHINA PROJECT (2008-10)
•
China Net – encourage matching between demand/supply aggregated
according to supplier sectors between regional and Chinese SMEs. Support
to the creation of a centre for quality control and logistics for procurement
management
•
Collaboration with Tongji University of Shanghai - coordination of
activities related to the promotion of entrepreneurial collaborations as well as
to R&D through a service centre
•
China Desk – first assistance to SMEs at Sprint-er
•
China Training – entrepreneurial training about China
•
China Info Point – advanced trade fair services for China in Shanghai at
the regional services centre
•
Forum for Italy-China industrial cooperation
•
College of China Association
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SPRINT-ER UNIT: CO-FINANCED TRADE FAIRS PROJECTS
YEAR 2005
• International promotion of
regional trade fair system
• Cibus, Mia and Dolce Italia
• Cibus-Vinitaly China 2006
• Sistema arte e antiquariato
• Cersaie 2006
• Ambiente multiutilities Mosca e
Shanghai
• Cosmoprof Shanghai
•R2B 2005
YEAR 2006
YEAR 2007
• International promotion of
mechanics-agroindustry trade
fair system
• Cibus-Vinitaly Russia 2007
• Cibus-Vinitaly Cina 2007
• l Workshop Sia Guest Dubai
• Saie 2007
• Polo Ambiente multiutilities
• II Workshop Ecomondo Mosca
• A Leather Bridge with Africa
• Sh Contemporary 2007
• Shanghai Children Books fair
• R2B 2006
• International promotion of
regional trade fair system
• Cosmoprof Guangzhou 2008
• Vinitaly/Cibus Russia 2008
• Vinitaly/Cibus Cina 2008
• SAIE e CERSAIE
• Italian Architecture and interior
design
• Cosmoprof Shanghai 2009
• Arte Fiera 2009
• SIA Guest Dubai
• SH Contemporary
• SAIE Spring
• ECOMONDO Mosca
• Expo Build and Ceramics
• R2B 2007
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SUPPORT TO SMEs AGGREGATION: FINANCIAL MEASURES
The Region has created 2 financial measures
to support SMEs aggregation
Permanent SMEs aggregation
Export consortium call for proposal
Temporary SMEs Aggregation (TSA)
call for proposal
2002
2003
2004
2005
2006
2007
SMEs
729
750
788
950
950
939
Consortium
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28
29
32
32
31
Call for
proposal
2004/2005
Call for
proposal
2006
Call for
proposal
2007
18 TSA
137 SMEs
32 TSA
314 SMEs
54 TSA
418 SMEs
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SPRINT-ER: METHODOLOGY
Step 1
Clustering
Concept
Conference
Step 2
Matching
Step 3
Networking
Step 4
International
cooperation
Study and
Regional
Economic
Follow-up
research upon
enterprises DB
diplomacy,
filiere and
Foreign
institutional
targeted countries
enterprieses DB
partnership
Definition of
Identifying
Conference
Task forces per
bilateral and
speakers
building
country
Format
Identifying
Event realisation
Yearly event
identification
location and
multilateral
themes
Exhibition
timing
b2b
Business
Enterprises
Networking
Business matching
opportunities
matching
endorsment
meetings
description
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LESSONS LEARNED
FIRST LESSON
SECOND LESSON
THIRD LESSON
“Do NOT underestimate the challenge, even stronger
“Regionalism vs. Centralism:
“Top-down vs. bottom up policies:
regions need for internationalisation strategies”
synergy not dichotomy”
the need for a policy mix strategy”
THE REGIONAL GOVERNMENT’S ROLE
TOGETHER WITH NATIONAL
AUTHORITIES TOWARDS:
STRATEGIES
The strategic objective (maintaining and increasing the
foreign trade share of the Region’s economy ) is
actively pursued by:
• promoting the active presence of SMEs on emerging
international markets in terms of export development,
production investments and industrial collaborations
(joint ventures, technology transfer and the
development of trade networks) through B2B meetings,
shared projects, market researches;
• promoting the region as a whole by staging largescale promotional events;
• attracting foreign direct investment in high technology,
knowledge-based sectors;
• implementing “economic diplomacy” as a means of
furthering the above points.
•
•
•
Definition of a consensus strategy
•
Clustering, matching and networking of SMEs on a
specialised integrated filière basis
•
Internationalisation of the trade fair system as a platform for
world wide business
•
•
Internationalisation of R&D and high-tech start-ups
Selection of priority country targets
Export promotion through promotional actions and big
events
Regional economic diplomacy as an accompanying measure
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LESSONS LEARNED
FOURTH LESSON
FIFTH LESSON
“Territorial vs Sectorial: from a cluster
“Money makes the difference”
approach to the specialised filières”
TOOLS
Policy instruments and financial leverage
LIMITED budget
requirement for transparency an accountability
•
•
•
•
•
•
•
one-stop-shops for SMEs in Emilia-Romagna
and in the priority countries: information and
business promotion
joint promotional projects in priority
countries through networking in market
penetration
financial support to cluster of enterprises
export securitisation, patents and intellectual
property rights protection
guaranteeing (Region as guarantor through loan
consortiums)
FDI attraction in high-tech sectors
•
•
•
•
Italy suffers of budget deficiency compared to other
EU countries (e. g. UK Gov. Budget for promotional
events is around 120 Meuro,Italy is 60Meuro).
Giving that is even more necessary the accuracy in
spending money
public support cannot replace entrepreneurial risks
obligation to avoid overlapping of public
interventions
the importance of maximising public funding by
collaborating with foreign/international institutions
interested to co-finance the initiatives
clear objectives and careful planning help. According
to objectives planning can be oriented to mix costly
projects with cheaper ones
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CONTACTS
EMILIA-ROMAGNA REGION
Policies for the internationalization of SMEs Unit
Viale Aldo Moro, 44
40127 Bologna (Italy)
Tel: + 39 051 6396420
Fax: +39 051 6396512
e-mail: [email protected]
www.sprint-er.it – www.ermesimprese.it
HEAD OF UNIT: Ruben Sacerdoti
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