Transcript and this is how… www.itexpo.com

October 10-13, 2006• San Diego Convention Center, San Diego California
Effective Deployment and Migration Strategies
Leigh Fatzinger, VP Marketing
Citel
citel.com
www.itexpo.com
What’s holding up VoIP migration today?
October 10-13, 2006• San Diego Convention Center, San Diego California
Enterprise Telephony Today
• 365 million digital PBX handsets in place today.
• Est. $100 billion legacy infrastructure.
• 2006: VoIP infrastructure 55% total PBX revenue.
• Less emphasized: 2006, digital PBX still 45%.
Enterprise Telephony Challenges
• Enterprise migration to IP will take years.
• Network preparedness
• Business disruption and confusion
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Why IP Telephony? More for Less.
October 10-13, 2006• San Diego Convention Center, San Diego California
• Economic Benefits:
– Nearly free LD, connections between disparate
locations
– Reduced voice trunks required
– Lower administration costs
• Operational Benefits:
– True scalability
– Deployment flexibility
– Redundancy
• Productivity Benefits:
– Next generation applications, reporting
– Fixed/mobile integration
– CTI
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Why Migrate to IP Telephony?
October 10-13, 2006• San Diego Convention Center, San Diego California
• Economic Benefits:
– Nearly free LD, connections between disparate locations
– Reduced voice trunks required
– Lower administration costs
• Operational Benefits:
– True scalability
– Deployment flexibility
– Redundancy
• Productivity Benefits:
– Next generation applications, reporting
– Fixed/mobile integration
– CTI
and this is how…
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Methods to Migrate
October 10-13, 2006• San Diego Convention Center, San Diego California
• Overview
– Various strategies to obtain benefits to IP telephony
– All have pros, cons
– Bottom line: migrate based on the business case
• Methods
–
–
–
–
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VoIP Trunking
Rip and Replace
IP Enable Existing PBX
IP Enable Existing Handsets
Hosted IP Telephony
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Methods to Migrate
October 10-13, 2006• San Diego Convention Center, San Diego California
• VoIP Trunking
– Install “trunk gateways” on existing PBX
– Nearly all legacy equipment is maintained
– Reduce calling cost, no integration or
applications
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Methods to Migrate
October 10-13, 2006• San Diego Convention Center, San Diego California
PSTN Local/LD
IP
Backbone
Integrated
Access
Device
(IAD)
VoIP
Gateways
Customer
Premise
IP
TDM
PBX with
Voicemail
PBX Telephones
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Where “VoIP Trunking” Fits.
October 10-13, 2006• San Diego Convention Center, San Diego California
• Enterprise looking purely for LD, telco
trunk cost savings
• PBX features don’t change - no
productivity enhancements
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Methods to Migrate
October 10-13, 2006• San Diego Convention Center, San Diego California
• IP PBX
– “Rip & Replace”
– Full IP telephony features
– Potentially high Capex, installation, network
upgrades, training
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Methods to Migrate
October 10-13, 2006• San Diego Convention Center, San Diego California
PSTN
Local/LD
Data
Provider
IP
TDM
Router/LAN
Customer
Premise
Premise
Gateway
IP
IP phones
IP PBX with
IP Voicemail
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Where “Rip and Replace” Fits.
October 10-13, 2006• San Diego Convention Center, San Diego California
• Many greenfield deployments.
• New business with substantial cash.
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Methods to Migrate
October 10-13, 2006• San Diego Convention Center, San Diego California
• IP-Enable Existing PBX
– Gateways connect remote locations.
– Extensive equipment reuse, low Capex.
– Reduced calling and enhanced integration,
mobility, applications.
– Locations from Boston to Bangalore 4-digit
dial, requiring same VMS, ACD
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Methods to Migrate
October 10-13, 2006• San Diego Convention Center, San Diego California
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Where “IP-Enable Existing PBX” Fits.
October 10-13, 2006• San Diego Convention Center, San Diego California
• Enterprise with multiple locations: local,
regional, global.
• Require close integration - seamless
office.
• Converged mobile/landline
communications.
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Methods to Migrate
October 10-13, 2006• San Diego Convention Center, San Diego California
• IP-Enable Existing PBX Handsets
– Eliminate existing PBX, keep existing
handsets.
– Deploy open source IP PBX.
– Extensive equipment reuse, low Capex.
– Reduced calling and enhanced integration,
mobility, applications.
– Handsets from multiple vendors on same IP
PBX.
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Methods to Migrate
October 10-13, 2006• San Diego Convention Center, San Diego California
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Where “IP-Enable Existing PBX Handsets” Fits.
October 10-13, 2006• San Diego Convention Center, San Diego California
• Enterprise with existing PBX investment.
• Enterprise with remote offices on
disparate vendor platforms.
• Enterprise requiring reduced costs, low
Capex VoIP migration, converged
applications.
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Methods to Migrate
October 10-13, 2006• San Diego Convention Center, San Diego California
• Hosted IP Telephony from Service
Provider, AKA “IP Centrex”
–
–
–
–
–
Access to full benefits of IP telephony
Reuse existing handsets
Reduced training
Lower Capex
Lower risk of obsolescence
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Methods to Migrate
October 10-13, 2006• San Diego Convention Center, San Diego California
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Where “Hosted IP Telephony” Fits.
October 10-13, 2006• San Diego Convention Center, San Diego California
• Enterprise requiring outside
management, maintenance of VoIP
service, applications.
• Fast growing enterprise requiring
flexibility.
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Key Steps to IP Migration.
October 10-13, 2006• San Diego Convention Center, San Diego California
• Establish solid business case
– Cost savings, Productivity, Applications
• Compare business case to migration options,
VoIP vendor offerings
– What is the “need” versus features, services without
true applicability?
– Does every worker “need” a new IP phone?
– Does your enterprise need to own any new
equipment?
• Create a plan for execution
– Network assessment, upgrades, training, business
disruption
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Managed Migration to IP Telephony by Citel.
October 10-13, 2006• San Diego Convention Center, San Diego California
• Last two migration options enable the ability to:
DE-OBSOLETE YOUR
ENTERPRISE PBX
• What does this mean?
– Manage migration to IP telephony based on business
case, productivity enhancing features, and costsavings while at the same time…
– Leveraging as much existing PBX, network, &
knowledge infrastructure as possible.
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De-Obsolete Your PBX, Scenario 1
October 10-13, 2006• San Diego Convention Center, San Diego California
• Keep Existing Handsets, Upgrade to
Premises VoIP
– Common among SMBs, finance/insurance
health care, retail, education, municipal
– Existing PBX in place.
– Growth has led to increased costs, strained
PBX capacity
– Additional functionality required for certain
users
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De-Obsolete Your PBX, Scenario 1
October 10-13, 2006• San Diego Convention Center, San Diego California
• Deployment
– Citel’s Handset Gateways connect digital
PBX handsets from multiple vendors to IP
PBX
– New IP handsets used in certain areas
(executives, customer care, reception)
– Migration completed in as little as one day
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Benefits Analysis
October 10-13, 2006• San Diego Convention Center, San Diego California
• Simple installation, integration
• Greatly reduced monthly telecom Opex
• Next-gen applications, features for those
who need them
• Scalable
• Up to 70% savings over Rip & Replace
migration.
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De-Obsolete Your PBX, Scenario 2
October 10-13, 2006• San Diego Convention Center, San Diego California
• Centralized PBX, utilize IP to connect
remote offices, enable next gen
applications
– Common among finance/insurance, retail,
professional services
– Central PBX with ADC, IVR, etc. in place.
– Remote offices maintaining their own Key or
PBX phone system
– High Opex for inter-office communication,
maintenance
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De-Obsolete Your PBX, Scenario 2
October 10-13, 2006• San Diego Convention Center, San Diego California
• Deployment
– Citel’s Extenders used to connect handsets
from remote locations to central PBX over
IP.
– Distance limitations of PBX eliminated.
– Remote users can vary from home-based
call center to large remote office.
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Benefits Analysis
October 10-13, 2006• San Diego Convention Center, San Diego California
• Reduced office-to-office communications
costs
• Remote or home-based employees
connected to corporate PBX
• One platform to manage across
enterprise
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De-Obsolete Your PBX, Scenario 3
October 10-13, 2006• San Diego Convention Center, San Diego California
• Keep Existing Handsets, Migrate to Hosted IP
Service
– Common among SMBs, finance/insurance, retail,
professional services
– May not have resources to manage additional
network platform.
– PBX or Key System in place.
– Resources strained to maintain premises PBX
– Next-gen application required for some users
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De-Obsolete Your PBX, Scenario 3
October 10-13, 2006• San Diego Convention Center, San Diego California
• Deployment
– Citel’s Handset Gateways connect digital
PBX handsets to Hosted IP service provider.
– New IP handsets used in certain areas.
– Migration completed based on Hosted IP
timetable.
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Benefits Analysis
October 10-13, 2006• San Diego Convention Center, San Diego California
• Simple migration to IP
• Greatly reduced monthly telecom Opex
• Next-gen applications, features for those
who need them
• Over 70% savings over Rip & Replace
Migration
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Summary
October 10-13, 2006• San Diego Convention Center, San Diego California
• Managed Migration to VoIP offers many
economic, application, productivity benefits.
• Any VoIP Migration should consider the
business case first.
• VoIP migration does not necessarily mean “Rip
& Replace”.
• Citel can help manage VoIP migration through
effective use of existing infrastructure.
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October 10-13, 2006• San Diego Convention Center, San Diego California
For more information, or to speak with a Citel VoIP
Migration Consultant:
Email:
[email protected]
Free White Paper: www.citel.com/10myths
Toll Free:
1.888.454.7979
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