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October 10-13, 2006• San Diego Convention Center, San Diego California
Convergence Isn’t Just for the
Big Boys
Stephen R. Gobeli
Vice President - Business Communication Systems
Samsung Telecommunications America
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Global Trend Towards Convergence
October 10-13, 2006• San Diego Convention Center, San Diego California
Networks
SMB Applications Can Not be
Written for Just the Office
• Broadband /Convergence
• Wireless / Wire Line
• Public / Private
Platforms
• IP based Multimedia
• Voice  Data/Video
• Wireless / Wire Line
Home
Personal
• Home Network
• Remote Access
• Security
• Personalized, Intelligencebased Service
• Professional
• Telecommuting
• Nomadic
Seamless
Communication
Ubiquitous
Business
Terminals
• Always Connected
• Converged devices
• Wireless / Wire Line
SMB Applications
Must be Written for
the Network, Platform
and Terminal
Enterprise
• e-Commerce
• Video Telephony
• Mobile Office
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SMB Trend Towards Convergence
October 10-13, 2006• San Diego Convention Center, San Diego California
Multimedia Anywhere Anytime
• Expanded Personalized Employee Services
- Unified Messaging, Video Messaging, Expense
Reporting and Tracking
• Customer Focused Multimedia Services
- Call Centers, Help Desks, Customer Facing or
Revenue Generating Applications
• Ubiquitous Connectivity : Converged devices
offering Always Connected experiences
- Simple Access, Immediate Response
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SMB Trend Towards Convergence
October 10-13, 2006• San Diego Convention Center, San Diego California
Converged Services Delivery In the Enterprise
• Wireline : Video to be going mainstream
- IP is Homogenizing Voice / Data / Video
- Wire-Line throughput becoming table stakes
• Wireless: Continuously Increased demand for
High Speed Data transport
- Office Type connections demanded when not in the
office
- IP will drive Voice mobility over the Enterprise
Wireless Infrastructure
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SMB Trend Towards Convergence
October 10-13, 2006• San Diego Convention Center, San Diego California
Hyper-Competitive Business Environment
• Convergence of Wired and Wireless Broadband
technologies
- Immediate access / connection as a competitive advantage
- Competition is with messaging
• Convergence of Communication and Information services
- Telecom and IT are one
- Cost reduction and containment of Infrastructure
• Availability of Ubiquitous Business-changing products
(Displays, Hand Held Devices, IP Phones)
- Laptops are becoming Palm tops
- Everything has a screen
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SMB Trends: Converged Networks
October 10-13, 2006• San Diego Convention Center, San Diego California
Ubiquitous Access Network
• Maintaining Separate Networks Burdens
Business Operations and Increases Costs
• Copper, Fiber, IP, Fixed and Wireless
• Promote IP Services / Applications as
Alternative to Disparate Services
• Simple Access
• Simplify Training
• Standardized Employee experience
• Customized Customer experience
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SMB Trends: Converged Networks
October 10-13, 2006• San Diego Convention Center, San Diego California
Mobility Convergence
• Combine High Speed Interactive
Communications w/Mobile Communications
• Ubiquitous Services Access from:
• PCs, Desk Phones, Mobile Phones or PDAs.
• Common Service Foundation that Merges
Mobility and Fixed Communication
• Customers can access the SMB anytime anywhere
• Employees are accessible by customers
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SMB Trends: Converged Networks
October 10-13, 2006• San Diego Convention Center, San Diego California
Early Implementation of New Technologies
• SMBs by and large are early adopters.
• Focus on:
• Vertical Applications such as:
• Remote Medicine, Education and Consulting
• Promote Video as a competitive differentiator
• Revenue Generation and/or Cost Reduction
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SMB “Needs” Convergence
October 10-13, 2006• San Diego Convention Center, San Diego California
Wide Area Network
•
•
•
•
Any Media
Gateway
Server
Firewall
SMB Enterprise Network
•
•
•
•
Display
IP Terminal
Mobility
PC
Mobile Network
• Hand Held
Phone
• Note Book PC
• Wireless PDA
CORE COMPONENTS
•The Needs of the Business are driving the Networks
•The Needs of the Consumers / Customers are Driving the Business
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 2005 DSL Forum, unauthorized use prohibited
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Satisfying Customer Applications
October 10-13, 2006• San Diego Convention Center, San Diego California
Anytime, Anywhere Communications
Cyber Community
Personalized
Information
E-Learning
M-Office
Health
Connectivity
Seamlessly
Connected
Productivity
Mobility
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 2005 DSL Forum, unauthorized use prohibited
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Converging the SMB Screens
October 10-13, 2006• San Diego Convention Center, San Diego California
High Revenue / Killer Applications
will Converge the SMB Screens
Home
Mobile /
Mobility
Work
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Embedded IP Devices Outlook
October 10-13, 2006• San Diego Convention Center, San Diego California
Wireless
Digital Interactive TV
Automotive
Home Gateway
Security
Consumer Electronics Infiltrating End-points - No Longer Static
Devices Sold as Stand-Alone, Closed Systems




Mobile Phone Now Tool for Trading Stocks While Waiting for Train
PC Becomes Conduit to Electronic Commerce Where Consumer Purchases are
Made
VPN Gateway is Central Hub Linking Scattered Resources Together
Car Becomes Communications Channel to Work, Customers & Security
Integration of Ethernet and 802.11x Media Ports into Consumer Electronics
Devices Growing at 29% AGR
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 Media Network Connections Market Grows from $51M in ’05 to >$223M
 2005 DSL Forum, unauthorized use prohibited
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in 2009
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Mobility Communications Devices
October 10-13, 2006• San Diego Convention Center, San Diego California
Enterprise Wi-Fi Networks Bifurcated into 2
Distinct, but Interoperable Segments
Data-Centric Wi-Fi Computing Network
 Early Growth Driven by PC Vendors via Media Center PCs
VoIP-Centric Wi-Fi Communications Network
 Infrastructure Required to Support These Clients
 VoIP Continues to Lag the Market Hype; Need a Driving
Application – Small Business Wireless, and Video
 Potential Realized by Extending Voice and Video
Communications into Other Devices such as Terminals,
Appliances and Automobiles
Multimedia-Centric Wi-Fi Network
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 “Anywhere audio/video without wires”
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U.S. VoIP Market Growth
October 10-13, 2006• San Diego Convention Center, San Diego California
Opportunity to put Customers and Small Medium Businesses
on the same Ubiquitous, Intelligent Network as Big Business
End Users in 000s
6,000
5,000
4,000
3,000
2,000
1,000
0
2002
2007
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Source: In-Stat MDR; IP Telephony: A Consumer Application Worth Hearing
(#IN030738IA).
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Enterprise VoIP Options
October 10-13, 2006• San Diego Convention Center, San Diego California
“Softphone” (Terminal)
• Voice Application Running on your Mobile PC
• Brings your Desk, Network and Capabilities with you
IP Phone on Subscriber’s LAN (Network)
• Wired Ethernet Device or 802.11x Wireless Network
• VoIP over WiFi Roaming between public hotspot & home WiFi LAN
–Roaming between WiFi hot spot & 3G telephony via Dual-Mode phone
IP-PBX (Platform)
• Converge your Voice and Data Networks
• Prepare to Converge your WireLine and WireLess Networks
Analog Telephone Adaptor (ATA - CPE)
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 2005 DSL Forum, unauthorized use prohibited
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Enterprise Network Requirements
October 10-13, 2006• San Diego Convention Center, San Diego California
Applications Need to be Positioned as Helping the SMB to
Better Compete…Money Saving / Money Generating
Enable Better Connections to Customers
• Hyper-Competitive Landscape for Enterprises
• Immediacy and “Virtual Touch” will be Competitive Advantages – Remove
Time and Space from Business
• Immediate Completion of Customer Initiated Contact
• Help desks, Technical Support, etc.
• Web Based Training, Learning, etc.
• Faster Get-To-Market, Market Ramp for Products
• Mass Customization
• On-Line Customer Configuration, Ordering, Order Status, etc
• Allows “Virtual” Integration of the Customer Into the Business
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The Future SMB Customer… More Connected
Where the SMB Applications Can Go…
October 10-13, 2006• San Diego Convention Center, San Diego California
Think SMB-to-B, not just B-to-C
GSM
GSM ++ VoIP
VoIP
Handset
Handset
Home
802.11
802.11
802.11 +
+
802.11
VoIP
VoIP PDA
PDA
•
•
WiFi SIP
Handset
•
PC
Network
Entertainme
nt Network
•
DVR
DVR
Access
Home
Gateway
Gateway
VoIP
Video
IP
Video
Phone
•
STB
STB
Ethernet
Applications
and content
Service Delivery and Enablement
•
Network
DSL/FTTN
•
A broadband connection to the world
The gateways connecting the broad- band
pipe to the networks (Home and Enterprise)
The devices being connected (PCs, TVs,
phones, consoles, office automation… and
emerging appliances)
The networks that connect them
(structured wiring/Cat5e, Wi-Fi, HomePlug,
HPNA,…)
The content that runs on all (high speed
access sharing, IP telephony, music
distribution, photos,…)
A consistent user experience and interface
across the desktop, the tv, and the handset
A complete set of installation, configuration,
and maintenance offerings that will drive
revenue and enable service delivery
As consumer electronic devices and home appliances become increasingly network enabled, home gateways are expected to
become heavily leveraged to provide connectivity within the home…and these home networks become enablers for multiple
services they also serve to help drive customer retention.
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“SMB Customer” Incorporates
Multiple Elements
Desktop
Mobility /
Video
October 10-13, 2006• San Diego Convention Center, San Diego California
Control
VoIP
Wireless
Wireline
Managed Services Plan (i.e. Carrier “Geek Squad”)
Service Assurance Plans (e.g. desktop security and device maintenance offerings)
Multi-Device User Navigation (e.g. consistent experience across desktop, handset)
Network
Intelligent Gateways (Networking Disparate Devices)
Distribution Networks (eg WiFi, HomePlugAV, Structured Wiring, MoCa,…)
Services Management System
Ordering
Provisioning /
installation
Customer
Care
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Summary: “IP-Enablement for Business”
October 10-13, 2006• San Diego Convention Center, San Diego California
WireLine / WireLess, Video Interaction with Customers
Personalized Service
Application - not Equipment
Business / Lifestyle Impact
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