Transcript Speaker 2.1
Getting Personal Mike Scott [email protected] Personalisation Personalisation: is the process of tailoring service to individual users' characteristics or preferences. Personalisation: is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier. Using Data: collected from a number of different sites, which can result in the creation a personalised extensible information index in real time, which is normalized and correct. 5 April 2016 Customer Centric Convergence Voice & Data A seamless, intuitive converged service that runs across multiple devices Device independent media services available over any network Media & Network Fixed & Mobile Seamless services that are independent of the access method used Service management that runs across both domains with end to end performance guarantees Comms & IT 5 April 2016 Importance of Data Data: is the single most important resource that the ICT industry has – it is the biggest asset!! • Legacy: In the past we have been able to get around the problem or ignore it through the use of stove pipe data solutions based on individual products or system stacks. • Future requirement: This will not be viable now and in the future for the real time nature and data dependency of new wave applications. A data solution that supports multi-product bundled solutions is required. • Unlock knowledge: Data needs to be personal, valid and available to a variety of new applications that require real and non real-time access. • Requirement: We will not be able to provide solutions required given the current deployed data paradigm. This needs to change - there is not a single tool or application that does what is needed. 5 April 2016 From Spaghetti to Lasagna service service service service service service service service service service • Service “stove pipes” • Network and application specific standards, systems and capabilities • Integrated at channel or customer point • Streamlined layers • Applied across Enterprise • Integrated at solutions assembly 5 April 2016 Personal Mobility Bluetooth Broadband line Wi-Fi 5 April 2016 Enterprise Personalisation Integrated Personal Communications is Happening. As voice services move to the Web and to IP, convergence is inevitable. Consumers will want to create a “personal communications hub”. 5 April 2016 Data Fusion Data fusion: is generally defined as the use of techniques that combine data from multiple sources. • Gather that information in order to achieve inferences, which will be more efficient and potentially more accurate than if they were achieved by means of a single source. • Data fusion is a low-level Fusion process. Fusion processes are often categorised as low, intermediate or high, depending on the processing stage at which fusion takes place. • Low level Data fusion combines several sources of raw data to produce new raw data. Fused data is more informative and synthetic than the original inputs. 5 April 2016 Data Fusion GUI Applications Analysis Fraud Business Analytics Real-Time Data Fusion Security Risk Mgmt Business Intelligence Non Real-Time Vi-Search Data 5 April 2016 Innovations Success 5 April 2016 Thank You