Transcript Keynote - TMCnet

Background
 Listening
 Reading
 Observation:

Two approaches on carrier VoIP
 Improve your business strategy
A Tale of Two Engineers
Doug and Hank
Hank – An Introduction
 Career
 Home life
 Personal win
Who’s Hank working for?
What’s Hank working on?
 New applications.
 Both Wireline and Wireless
 Adding pictures, music,
video
What’s Hank working on?
 Fixed Mobile Convergence
 Leveraging existing
carrier’s network
 Leveraging VoIP
 Standards based (mostly)
 IP Multimedia Subsystem
IMS Architecture
IMS Architecture
Business Model
 Create greater value
 Up-sell customer



SMS
Photo-mail
Video-mail
 Create new customers


Family plan
Prepaid
 Create “stick”
 Avoid commoditization
Challenges
 Staying compatible
 “Five-Nines” Reliability
 Financial limitations of existing carriers

Can’t build all of it “like we used to do”
 Standard hardware platforms (cPCI and ATCA)
 Development time – “IMS is a five year project”
 Regulation hurdles


E911
CALEA
Doug – An Introduction
 Career
 Home life
 Personal win
Who’s Doug working for?
What’s Doug working on?
 Peer to Peer converged
communications
 Desktop based client
 Integrates





eMail
Instant Messaging
Presence
Voice and video
Collaboration
What’s Doug working on?
 Applications leverage COTS
equipment
 Supports external
dedicated devices (new!)
 Standards based (mostly)
 Open source tools and
components
Business Model
 Build a community of users
 Parasitic network application
 Charge for “off network communications”


Calls to PSTN
IM
 Optional Advanced Applications


Messaging, IVR, Conferencing
Spam, Spim and Do-not-call protection
 Advertising?
 Business Edition
Challenges








Operating on a network you don’t control
NAT, Firewalls, Packet filters
Building a brand name
Turning “cool” into “cash”
Fickle user base
Desktop crowding
Support
Regulation?
Conflict
Can these two very different
approaches co-exist?
Yes
They need to co-exist




Neither will fit every customer
Each will find their “purpose”
Consumers will drive adoption
Standards (like SIP) will allow
interoperability
What are we doing?
 Working “both sides”






Products for both markets
HA Systems equipment
PCI-based equipment
CPE equipment
Best of Breed
Based on common software base
Our biggest challenge?
Being agile enough to address both:
Large NEPs and OEMs
and
Smaller more agile ISVs and .com software
companies
What can you do?
 Standards are everything

Put an end to the “download
my client to talk” thinking
Proprietary
 Be responsive to market needs
 What ever happened to KISS approach?


Don’t make client/devices so complicated they’re useless
Is IMS KISS?
 Participate in developing the regulation strategy
Thanks
Alan Percy
Director of Business Development
AudioCodes, Inc.
[email protected]
Booth #822
Graphics by Brian Gocher