Transcript Services Platform

Interactive
Services
New Tendencies
Time to Market
Connectivity
All kind of thinks
have been
electronically
interconnected
- products, people and
enterprises
- in the way for open
boundaries
Business Environment
changes very fast that
makes difficult to define
the focus
Intangible
All products and services
have tangible and
intangible economic value.
The intangible value grows
fast, supported by
information of relationships.
New Requirements
 access any time
 access any where
 real time operation
 Customer interaction
 know how / forecast
 customization
 self provisioning/self customer care
Challenges for ISP
To move in the value chain
End to end solution offering
Just in time solutions availability
One stop shopping
Integrated and managed services
Partnership development
Global reach availability for their Customers
Devices
Applications/Services
Service Platform
Basic IP Services
Network
Network Oper. Systems
Development Platform
Services Architecture
Evolution
PCs comparison
PC
Generation D
Application
Application
/Services
Operational
System
Hardware
Services
Platform
Network/
Basics Services
Devices
Applications/Services
Service Platform
Basic IP Services
Network
Network Oper. Systems
Development Platform
Services Architecture
Evolution
Services Architecture
Evolution
ISDN/Dial
IP/ATM/FR
Edge
Services
Optical
Core
Packet
Switching
Fixed
Wireless
User
Aggregation
Mobile
Cable
DSL
Services Architecture
Evolution
Multiplexing
Protection e
Layer Management
IP
ATM
IP
SONET/SDH
SONET/SDH
Optical
Optical
IP
Optical
Lower cost, Lower complexity and lower overhead
Devices
Applications/Services
Service Platform
Basic IP Services
Network
Network Oper. Systems
Development Platform
Services Architecture
Evolution
Internet Access Services
dial access
 corporate
 wholesale (ISP)
dedicated access
 corporate
 on demand
 burstable
Hosting Services
HOSTING
DIGEX
Custom
Managed
Dedicated/Shared
Co-location
Collocation
WORLDCOM
WCOM/Embratel
IP VPN Services
 Access VPN
Enterprise access
Wholesale
 Intranet VPN
Branch offices
Call centers
 Extranet VPN
Business-to-business
Industry groups
Service Provider
Shared Network
Internet, IP, IPsec
FR, ATM, MPLS
VPN
The customers share a network that operates in the
same level of reliability provided by the
private networks
Devices
Applications/Services
Service Platform
Basic IP Services
Network
Network Oper. Systems
Development Platform
Services Architecture
Evolution
Services Platform
The services platform enable
new product and services to be
fast implemented from already
existents basic services.
Security Services
 Managed Firewall
 High availability Firewall
 Intrusion Detection and Response
 VPN Site-to-Site e User-to-Site
 Antivirus
 Web Site Blocking
 Strong Authentication
 Network and Hosting Scanning
VoIP Services
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Residential VoIP
IP trunking
Corporate VoIP
Remote PBX
e-Call services
 Internet call waiting
 Virtual second line
 conference calls
Unified Messaging
Sender Leaves
Voice mail via
wireline or wireless
phone
Sender Leaves
A fax message
via fax
machine
FAX
Sender Leaves
E-mail via PC
FAX
IP
FAX
Recipient Listens to voice mail,
e-mail and fax message
headers via wireline or
wireless phone
Mobile
Recipient Views E-mail
and faxes, and listens to
voice messages on the
PC
2121-3464300
Office
Pager
Recipient Receives
Recipient Reached at
multiple locations via a
Single Number Reach
FAX
Recipient Redirects
Fax Messages to any
fax machine
Notification of new
messages via MWI, stutter
dial tone, SMS, e-mail
client and pager
Multimedia Applications
Streaming
video
 1,000 users
 Live video: 1 Mbps
 Demand: 1 Gbps
source: Cisco
Management and Distribution
Technologies
QoS Technologies :
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Packet classification
Traffic Policing
Admission Control
Queueing
Congestion management
Link Fragmentation
Policy Management
MPLS
Content Distribution
Technologies :
 Caching
 Multicast
 CDN technologies
Content Distribution
Services
Content Distribution
& Management
Content
Routing
Content
Content
Switching Edge-Delivery
Intelligent Network Services
Highly available, scalable, performance network at Layer 2/3
Mobile
Fixed
Wireless
Cable
DSL
Dedicated/ ISDN/Dial
ATM/FR
Devices
Applications/Services
Service Platform
Basic IP Services
Network
Network Oper. Systems
Development Platform
Services Architecture
Evolution
Interactive Centers
Web Center
Web Center
Focus on Small and
Medium Enterprises
 Network solution
without customer
investments.
 To provide facilities
to small
enterprises.
E-mail
Voice Mail
Chat
Video
Paging
VoIP
Managed Contact
CRMCenters
Center
Focus on Large
Enterprises
 Network solution
with customer
investments.
 To provide
sophisticated
and customized
facilities
Customer Service:
Talk to me
Click-to-Talk
Call Me
Customer Service:
Follow me
Customer Service:
Shopping with a friend
Customer
Friend
e-Marketplaces
A marketplace is a virtual market where
enterprises exchange information and
make commercial transactions.
Types of Transactions:
• Transactions in private arena between
one company and it’s community of
providers and partners.
• Transactions in public arena - B2B
where any enterprise can make
transactions.
e-Marketplaces
The e-Marketplace provides a single point of
access between one enterprise and its partners
BigBank
Acme
Exchange
Evolution
1.) Core Portal
Infrastructure
2.) Outsource
Portals
3.) Cross-Portal
Links
CarCo.Net
4.) New Markets
ChemCo
CarCo
Devices
Applications/Services
Service Platform
Basic IP Services
Network
Network Oper. Systems
Development Platform
Services Architecture
Evolution
Terminals
Auto
Configuration
Portal
Access
Internet
M2M
Machine-to-Machine
The communication market between
machines - Machine to Machine (M2M) is
very recent. Near 2010 the traffic volume
will be greater than the traffic generates
by human being. Scientific American
In the future the communications between
the machines M2M will be done by sensors.
Devices
Applications/Services
Service Platform
Basic IP Services
Network
Network Oper. Systems
Development Platform
Services Architecture
Evolution
Development Platform
 Large Libraries with search functions APIs
 SDK’s- Software Development Kits
 Networks Standards
 Large test tools
 “Ask the Engineer” - help functions to the
developer
Devices
Applications/Services
Service Platform
Basic IP Services
Network
Network Oper. Systems
Development Platform
Services Architecture
Evolution
Operational Platform
 Consulting via web to Customers and internal
users: Order Status, Failure Reports, Invoice
revision and others.
 Safe Environment, Monitored Applications and
Performance Measurement.
 Provisioning capability.
 Billing features.
 Customer Service Interface, NOC e Legacy
Systems.
Conclusion
- Just because a company
has the ability to evolve
doesn’t mean it will.
Teoria da Evolução Digital
New Challenges - New Values
Velocity
Time
Ubiquity
Space
Intangible
Material