Transcript janinne_brunyee_scale4x

Leveraging Audio and Video to
Drive Your Organization's
Communications
and Learning
Janinne Brunyee
Senior Director, Industry Marketing
10 + Years of
Innovation
Nov ‘05
Enterprise
Mobility
Jun ‘05
Helix
OnlineTV
Jan ‘04
Real 10
Jan ‘03
Helix Community
Jul ‘02
Helix Universal Server
Mar ‘02
RealOne Mobile
Sep ‘01
RealOne Player
Dec ‘00
RealSystem IQ
Aug ‘00
SuperPass
May ‘99
RealJukebox
May ‘98
Feb ‘97
RealSystem G2
RealVideo
Apr ‘95
RealAudio
Commitment to Open-source
•
Participate in Open-source Projects
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Open-source software development at Real
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Gforge project
Provide Linux community with testing and validation of fixes to
kernel problems that our servers have uncovered
Customers are able to log bugs in a timely way
Customers provide feedback on features in a more direct way
We get more engaged customers and partners because of the
level of participation in the development process
Provide source code access to a major end-to-end media
delivery platform via the Helix Community
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Collaborative effort among both leading technology companies
and open-source developers to extend the Helix DNA™ digital
media platform
Touch on 3 Areas
• Key industry trends
• Opportunities for education, corporations and
government
• Digital media value chain
Digital Media is Ready for Prime Time
—It’s Time to Get Serious About Digital Media
“Now is the time to aggressively engage — or
re-engage — in using streaming and digital
media in business and personal applications,
for cost savings, revenue opportunities, and
customer interaction”
Source: Aberdeen Group and Streaming Media, January 2004
Why Now?
Consumption of digital media is growing
Video Streams Served, Year Ending (millions)
14000
12000
Millions
10000
8000
6000
4000
2000
0
1999
2000
2001
2002
2003
2004
12 billion video streams served/viewed in 2005
Source: Accustream iMedia Research
2005
2006
Why Now?
Consumption of digital media is growing
• June 2005 - >94m people viewed a streaming
video online.
• April - June 2005, the average consumer viewed
73 minutes of streaming video content per
month.
“Streaming video is now part of the Web
experience for a broad base of consumers.”
comScore Media Metrix, Oct 2005
Why is Consumption Growing?
1 Infrastructure
4
Business
Applications
Digital Media
Enablers for Growth
3
Revenue
2
Consumer
Applications
1
Infrastructure
Ubiquitous High Bandwidth IP Networks
47m broadband
subscribers
Converging wired and wireless
networks for IP delivery of media
194.5m mobile
subscribers
Source: CTIA.org, Computer Industry Almanac, Nov 2005
2
Consumer
Applications
New Consumer Applications
• Surge in the deployment of streaming technology
in VoD applications that provide access to libraries
of digital shows, movies, and other media
• Streaming to mobile devices is driving usage
• Consumer demand for multi-media experiences is
prompting huge increase in demand for streaming
platforms to portable wireless devices
Source: Frost and Sullivan 2004
3
Online Advertising
7
BILLIONS
6
Revenue
Digital Media
Generates Revenue
• Streaming audio and video
advertising valued at $343 million in
2005, up 78% over $193 million
dollars billed in 2004
5
4
• Streaming subscription revenue is
forecast to rise by 35% in 2006 to
$821 million dollars (excluding
download revenue)
3
2
Online Advertising
1
Streaming Portion
2003
2008
Source: Accustream iMedia Research
4
Business
Applications
Business are Extending Usage
• Enterprises are implementing
streaming media along with their
other core technologies, treating it
as a real business communication
tool in every vertical imaginable.
% of 2005 Spend or Rich
Media Based E-business
Transformation
70%
Source: Aberdeen Group/Streaming Media Inc
50%
New Applications
Investment
Source: Gartner
New IT Infra
Investment
Streaming media
=
Tele-communications
Opportunities for Corporations
Cost of
Communication & Training
Real World Examples
Opportunities for Educators
Attracting Best Students
Real World Examples
Opportunities for Government
Extending Citizen Access
Digital Media Value Chain
CREATE
DELIVER
PLAYBACK
Streaming to Desktops
Firewall
Supported formats
Supported platforms
Enterprise
network
Streaming to Desktops
Firewall
Supported formats
Supported platforms
Enterprise
network
Streaming to Desktops
Firewall
Supported formats
Supported platforms
Enterprise
network
Streaming to Mobile Devices
Firewall
Enterprise
network
Supported formats
Open wireless
network
Supported platforms
Creating Content
Encoding software/hardware
Rich Media Presentations
Delivering Content
• Helix Server Unlimited:
• Only multi-format, cross-platform streaming server for
delivering the highest quality experience to wired and
wireless devices.
• Delivers:
• RealAudio/ RealVideo
• Windows Media
• QuickTime
• MPEG-4
• H.263, H.264, etc
• Linux, Solaris and Windows
Broadest Range of Players Available
• For PC
• For devices
• Helix Community
• Open Source Players
RealPlayer 10 for Linux
• Free
• Ogg Vorbis and Theora playback
• MP3 playback
• RealAudio 10 and RealVideo 10 playback
• Mozilla plug-in for seamless website integration
• 14 Languages, including Polish and Hindi
• Qualified and included in 9 leading Linux
distributions
Broad Industry Distribution
Lava OS
Helix Player
• 100% open source media
player
Free beer
• Plays open source
codec/formats eg Ogg
Vorbis/Theora
• User: Technical person
that wants to contribute to
build a better foundation
for industry – “Firefox of
media players”
Free speech
Join the Linux Player Project
Wrapping It Up
is the digital media platform
for
Get More Information
http://www.realnetworks.com
Get More Information
https://helixcommunity.org