Transcript Slide 1

What is SIP Trunking?
Thomas Roel
Convergence Sales Engineer
651.796.7043
[email protected]
SIP in the Enterprise
Leading topic of Conversation:
TRUNKING
 Collaboration is a significant
conversation piece

o Presence
is a new requirement
o BYOD
o Application
Distribution and
Sequencing
o CEBP – event-triggered communications
ISDN & Analog Trunking
WAN Service
SIP
Provider
PSTN
Call Server
TDM trunk
TDM
endpoints
The current “gold
standard” … but
fading
IP endpoints
SIP Trunking Justifications
Service Provider motivations to move to SIP trunking
Dwindling, and the expectation of dwindling, TDM revenues
Offer new services and applications to maintain profits
Incumbents need to keep smaller competitors (without TDM capabilities) out of their
accounts
Provide one access method for all voice and data services
Enterprise benefits
Reduction on enterprise hardware
Reduction in footprint, power consumption and maintenance charges
Flexibility in provisioning / design / resource utilization
Architecturally ready for future applications (federation etc)
Potential cost savings
Enhanced survivability
Why SIP Trunking is good.
dynamic
lower cost
smaller
foot-print
viable
technology
SIP Trunking Example
WAN Service
PSTN
SIP
Provider
Call Server
Session Border
Controller (SBC)
TDM
endpoints
SIP Services
IP
endpoints
FOCUS on SIP Trunking
Using SIP trunks to connect to the service provider
network could be a way to save money and extend IP,
but as with any new carrier service, SIP trunks come
with their own set of challenges. If you want to truly
capture the savings and keep real-time applications
performing as users expect, there are lots of technical
challenges to deal with.
… SIP trunks come with their own set of challenges …
http://www.nojitter.com/hotzone/sip_trunking.jhtml
Challenges

Vendor/Carrier Experience
o


Different geographies and different vendors
equate to different levels of local expertise
TRAINING – Customers are less and less
willing ‘take ownership’ due to
unfamiliarity with the technology – DataCentric
Providers SBC push-back or vendor
requirement
SIP Trunking “considerations”
Network Normalization
Firewall & NAT traversal
Security & QoS
SIP Normalization
TCP & TLS
Clear-Text & VoIP
NAT breaks SIP
“Open Standards”
Thank you
Thomas Roel
Convergence Sales Engineer
651.796.7043
[email protected]