Transcript Slide 1

FASHION TV
"Shaping the trends to come"
“TV Loves Mobile”
Budapest, June 2004
Xavier LECLERC
FASHION TV : a success story
• Founded in 1997, Fashion TV is an independent channel which is the
only global 24/7 TV network dedicated to Fashion, Beauty and Style.
• After only 7 years, FTV became:
– One of the major thematic channels in the world
– A worldwide brand
– The media of reference for Fashion & Beauty
• FTV developed the concept of glamour entertainment by offering to
its viewers an exclusive access to the front rows of all fashion shows
around the world, from the most famous (Milan, NYC, London, Paris)
to the upcoming ones (Bangkok, Shanghai, Melbourne, Cape Town,
Warsaw, Zagreb…).
4 Reasons to watch FTV
"I see it first on FTV“
•
Fashion, as a passion or profession (B2B)
•
Music: trendy & modern
•
Beauty of the images: models and clothes
•
Strong representation in public places:
bars, clubs, gyms, SPAs, hair salons, hotels,
airports, lounges…
Strategy
• FTV always implemented an innovative business model in tight
relation with combined network operators:
 Subscription fees
 Airtime & Program Sales
 Merchandising
Global Reach
Fashion TV is present in 132 countries
on 5 continents and reaches 138 million households through
32 satellites and over 1,000 cable networks.
Europe
38.9
millions
28.2%
Asia
78
millions
56.5%
Africa/Oceania
2.7
2%
America
18.4
millions
13.3%
millions
"I see it first on my mobile“
Why today?
Content acquisition is key for the
success of the Operator’s strategies.
Mobile Operators want to push their
subscribers to switch from 2G to 2.5G &
3G services.
Aim of Mobile Operators:
increase consumer data consumption and
their ARPU by offering easy to use
applications and attractive services.
Operators need to have addictive
content to push data consumption
and lead the customers to log on
several times per day.
Strategy for 2004 & 2005:
Focus on value adding services,
including video content, to give evidence
to switch to 2.5G and 3G platforms.
Why today?
• FTV’s quick development is due to its technologically at the edge
policy:
 A primary network in MPEG2 (Eutelsat HotBird, Asiasat,
Intelsat, EuroBird) to ease the delivery of the signal to cable
networks & DTH platforms;
 Key terrestrial free to air agreements aimed at increase the
channel’s popularity;
A complementary broadcast in MPEG4 (partnership with
Eutelsat) for the broadband operators;
Why today?
• Mobile Development is natural in FTV’s strategy.
– FTV is a channel, not just a content provider;
– Mobile as part of FTV’s wide
distribution network;
– Mobile broadcast is part of FTV’s core
business and the business model is similar to
carriage fees.
Why choose FTV?
Fashion TV benefits from three
advantages:
1. Attractive content: People,
glamour, sexy, trendy and chic
(images and videos);
Global Symbol:
F.TV is recognised as a global symbol for
the newest designer trends, the lifestyle of
fashion professionals and the glamour of
models
2. A worldwide brand, as FTV
beneficiates from a high end
image, strong brand awareness
and an easy concept to
communicate on;
3. An innovative and ready to be
launched video for mobile offer to
lead customers toward the use of
2.5G and 3G.
Key targets:
FTV viewers fit perfectly the core
targets for new mobile services.
1. Content
• FTV focused on a clear theme and developed original & strategic
editorial choices geared at creating a globally attractive channel.
• A subtle mix of beautiful images
and trendy music
• Catwalks are at the heart of FTV’ s programming but new
magazines (Designers@Work, One day With a Model) and series
(Shoot Me, FTV Model Awards) are being developed.
2. Worldwide Brand
• Fashion TV is now an international brand, with strong added value
and an high end image;
• Various products and franchises support Fashion TV around the world
(CD’s, FashionBars, Fashion TV Parties, FTV Model Awards…)
FOR
TO
Global Brands
Global Audiences
• Operators do not have to educate their subscribers about what their
offer is;
• 3G phones are fashionable “must haves” for FTV viewers
• Cross-marketing opportunities (launch parties, program sponsoring…)
3. Content Offer
1. Fashion TV’s video offer is based on the following principles:
– Strong refreshment (up to 3 new clips per day)
– Flexible duration :
• 10 to 60 sec video clips adapted to GPRS
• 1 to 3 minutes video clips adapted to UMTS
– Three thematic easy to identify:
• Fantastic Fashion,
• Gorgeous Guys,
• Gorgeous Girls
With music !
2. 24/7 MPEG-4 signal for live streaming to your subscribers.
4. Viewer ship
Young, urban, trendy, active people !!!
• Men (67%) Women (33%)
• Adults between 18 & 49 (78.4%)
with its core group 24-39 (50,2%)
• 67% of viewers are A & AB.
• 3G phones are fashionable “must haves”
• High spenders, technology sensitive, travelers, active, receptive
to publicity, plugged-ins, early adopters & trend-setters
Source: EMS 2003, BARB 2003
4. Viewer ship
Only out
of home
20%
FTV viewers are
used to out of
home viewing !
At home
80%
66,4%
Fashion TV
BBC World
64,3%
CNBC
61,5%
CNN Int'l
60,2%
Bloombe rg TV
59,5%
M TV
59,5%
EuroNe ws
59,2%
57,6%
Eurosport
55,0%
Av e rage
0%
10%
20%
30%
40%
50%
60%
70%
FTV ranks 1st
as 2 out of 3 FTV
viewers are Heavy
Mobile Phone
Users.
Achievements
FTV is broadcast and well known in all the territories where video
services are being launched and services have been launched in
many countries:
France
UK
Israel
Italy
Hong Kong
Thailand
Japan
Finland
Orange (2.5G & 3G)
O2; T-Mobile; Flix; Vodafone
Cellcom (2.5G & 3G)
TIM (3G); H3 (3G)
Hutchinson 3G
Samart (2.5G)
FOMA (3G)
DNA (2.5G)
FTV is currently discussing with Operators and partners ( network
providers) in numerous other countries around the globe
What Next ?
• FTV is looking at all innovations to be a first mover:
– IP TV (xDSL; Wi Max…)
– DVBH experiments (Finnish Mobile TV)
– “A la carte” video based services
• FTV’s strategy for the future is threefold:
• Increased localization
• Innovative programming
• New technology services such as the mobile market
Contact
Any questions ?
Contact :
Xavier LECLERC – Business Development
12 rue Hamelin
75016 PARIS
Tél. +33 1 45 05 45 45
Fax. +33 1 45 04 45 44
Email: [email protected]