Transcript Slide 1

PALM DESERT, CALIFORNIA
HEALTH CARE PROFESSIONALS
LUNCHEON
SEPTEMBER 29TH, 2005
Company – NSEand
& Pharmanex
CREDIBILITY
BACKING
• $1 Billion+ in Annual Sales
• D&B 5A-1 Rating
• 20 Year Track Record
• $4 Billion Commissions Paid
• $600 Million in Paid-for Assets
• $120 Million Cash in Bank
• Operating in 41 Countries
• Divisionally Diversified
• Publicly Traded – NYSE (NUS)
The Birth of Pharmanex
•Director Medicinal
Chemistries, MERCK
•Identified need for quality
control and standards in
unregulated nutritional
industry
•Achieved $50 million/yr in
sales
•Purchased by Pharmanex in
1998 for $135 million
Over 125 PHD level Scientists
Disciplines including
• Botanists
• Pharmacognosist
• Natural Product Specialists
• Medicinal, analytical and
process chemists
• Quality control specialists
• Biochemists
• Molecular biologist
• Pharmacologists
• Toxicologists
Pharmanex Scientific Advisory Board
Brilliant Minds Endorse...
• Lester Packer – Antioxidant Miracle. Father of
antioxidants. “This validates my life’s work.”
• James Rippe, MD - Tufts, Boston (Cardiologist)
• James Balch, MD – author The Prescription for
Nutritional Healing - 8 million copies sold
• Koji Nakanishi – Columbia, Father of Ginkgo
Biloba research
• Carl Dierassi – Stanford, birth control pill.
• Chi - Huey Wong – Scripps Institute, appointed to
the National Academy of Sciences
Selection
To locate the botanicals with the most effective health-promoting properties,
Pharmanex employs teams of experts from the United States and Asia. These
teams conduct exhaustive research-compiling, reviewing, and summarizing
historical use and current intelligence about a botanical's properties and health
benefits. Pharmanex also conducts original research to identify new botanicals,
coordinating with noted professionals at Purdue University, Kansas University,
Columbia University, Scripps Research Institute, and Beijing University, among
others. Only botanicals that pass extensive Pharmanex tests for
authenticity, usefulness, and safety are considered.
Sourcing
Once Pharmanex decides to proceed with a particular botanical, a team
investigates potential sources of the botanical and conducts exhaustive
analyses on samples from each source. Sources may be domestic or
international and may include Pharmanex cultivation areas in China
and Chile. Pharmanex chooses a supplier based on the quality and
concentration level of the active ingredient(s) present in samples from
that source.
Structure
Using state-of-the-art analytical techniques and working in collaboration
with respected universities and laboratories in both China and the United
States, Pharmanex conducts structural analyses of the natural compounds
present in the selected botanical. These analyses isolate and purify
specific chemical structures in standardized extracts, a critical step in
ensuring a safe and effective botanical.
Standardization
Wide variations in active ingredients are characteristic of any botanical. For
example, when Pharmanex analyzes potential Ginkgo biloba leaves, studies
reveal the concentrations of active components will vary by as much as 300%
depending on season, climate, soil, method of harvest, storage conditions, and
processing. Pharmanex optimizes the active ingredients of a product through
strict, proprietary standardization processes (to at least one relevant marker
molecule). Each capsule of a Pharmanex product contains the same amount of
each active ingredient.
Safety
Pharmanex is leading the way in establishing strict standards to ensure
the safety of its products. Scientists research and document the history of
a product's use and safety. Pharmaceutical-grade tests for the presence of
microbes, toxins, and heavy metals are carried out for all products. The
active ingredient amount used is based on dosages found effective
through clinical trials and is backed by published data on file at
Pharmanex. Each product label details directions for use and
contains appropriate warning information.
Substantiation
Pharmanex only makes product claims that have been substantiated
through documented preclinical and clinical studies. Existing clinical
data are reviewed, and when necessary, Pharmanex sponsors studies of
its products. Data from some of these studies are subsequently submitted
to major international journals for review. This adherence to scientific
standards for substantiation helps make Pharmanex a leader in the
natural healthcare product industry.
First Supplement with all 3
Certifications!
• NSF (www.nsf.org)
– Exhaustive formulation & toxicology analysis
– FDA, cGMP, NSF, ANSI compliance
• BSCG (www.bscgi.org)
– Free from 80+ banned substances by IOC,
WADA, USADA, NFL, NCAA
• ConsumerLab.com (www.consumerlab.com)
– Ingredient verification
– Only MVMS to test and pass in 6 categories
Substantiation
As of 2004,
nine of the Pharmanex Products
are now listed in the
Physician’s Desk Reference (PDR)
Now…
Let’s talk
BUSINESS
Wealth Creation
Creating a RESIDUAL INCOME BASE –
Separating Yourself from your
Production of Income
Is the ONLY way to create WEALTH – true
FINANCIAL FREEDOM.
BABY BOOMERS
76 Million Strong
The longest and Strongest
Demographic Trend in
Business History
They decide what’s ‘the
next big thing’
1946
0 yrs.
1964
1982
2005
18 yrs.
36 yrs.
Mini-Vans
Mortgages
59 yrs.
Mustangs
Anti-Aging
BABY BOOMERS
Oldest
Youngest
1946
0 yrs.
76 Million Baby Boomers
Mustangs
1964
18 yrs.
Mini-Vans
Mortgages
Anti-Aging
36 yrs.
59 yrs.
1982
2005
0 yrs.
18 yrs.
40 yrs.
Diapers
Mustangs
MTV
Anti-Aging
For the 1st time ever, the Health and Wellness
Market will experience the full weight of the
Baby Boomer Economic Demand!
THE NEXT BIG THING
"The amount of ANTIOXIDANTS that you
maintain in your body is directly
proportional to how long you will live.“
Dr. Richard Cutler, Director of the AntiAging Research Department of the National
Institute of Health(NIH), Wash D.C.
Fact
The fastest growing market is in
Health and Wellness
which was $300 billion last year
and is projected to rise to
$1 trillion by the year 2010.
Baby boomers are
25% of the population and
represent 50% of the spending.
The Problem
Free Radicals are
unstable molecules that
cause cell and DNA damage;
They are a by-product of
metabolism.
Indisputable
30,000 Published Papers
Document the link
between
Free Radical Activity
and Disease
Eye Health
NIH Studies - .Age-Related Eye Disease Study Research Group (AREDS). A Randomized, Placebo-Controlled, Clinical Trial
of High-Dose Supplementation With Vitamins C and E, Beta Carotene, and Zinc for Age-Related Macular
Degeneration and Vision Loss. Arch Ophthalmol 2001;119:1417-1436.
Age-Related Eye Disease Study Research Group (AREDS). A Randomized, Placebo-Controlled, Clinical Trial of HighDose Supplementation With Vitamins C and E and Beta Carotene for Age-Related Cataract and Vision Loss. Arch
Ophthalmol. 2001;119:1439-1452.
Packer L. Antioxidant properties of lipoic acid and its therapeutic effects in prevention of diabetes complications and
cataracts. Ann N Y Acad Sci 1994;738:257-264.
Christen WG, Jr. Antioxidants and eye disease. Am J Med 1994;97 Suppl. 3A:14S-17S.
Eye Disease Case-Control Group. Antioxidant status and neovascular age-related macular degeneration. Arch Opthomol
1993;111(1):104-9.
Gerster H. Antioxidant vitamins in cataract prevention. Z Ernahrungswiss 1989;28:56-75.
Seddon JM, Ajani UA, Sperduto RD, et al. Dietary carotenoids, vitamins A, C, and E, and advanced age-related macular
degeneration. Eye Disease Case-Control Study Group. JAMA 1994;272:1413-1420.
Snodderly DM, Evidence for protecting against age-related macular degeneration by carotenoids and antioxidant
vitamins. Am J Clin Nutr 1995;62:1448S-1461S.
Most of What Kills Us
Degenerative Diseases
 Cancer
 Heart Disease
 Diabetes
 Age Related Macular Degeneration
 Cataracts
 The aging process itself!
Aging Symptoms
“You’re not getting older, just your
DNA”
(Headline from an article in Popular Science, August 2002, p.44)
All Around Us
Sources:
Sunlight, Stress, Toxins, Pollution,
X-rays, Radioactivity, Airline travel,
Medications
Metabolism – Calories & Oxygen (75K)
Smoking = 10 Billion
free radicals per cigarette!
The Solution
Antioxidants combat free
radicals to prevent cell damage
and maintain health; we get
these from fruits, vegetables,
and vitamin supplements
No one gets it
In a survey of 21,500
people, not a single person
consumed a 100% of RDA
for the 10 most important
nutrients!
Did you eat 6-10 Servings* of
Fruits and Vegetables Today?
*as recommended by the National Cancer Institute
It is now Unanimous…
After decades,
the American
Medical
Association
does a 180º turn
RDAs “Enough to
prevent deficiency,
but not enough to
prevent disease”
June 19,
2002
“We recommend that ALL ADULTS
take a multi-vitamin daily”
You are now under doctors orders!
Which product?
With so many choices, how do
you know which Antioxidant
supplements to buy?
How does a healthcare
professional know what to
recommend to their
patients... and whether it
works or not?
The Missing Link
The ability to MEASURE
is the basis of SCIENCE
This has been the missing
link in the nutritional
industry!
What if……
April 6, 1992
On Antioxidants vs. Free Radicals
…Antioxidants may one day
revolutionize health care.
…Screening people through a
simple...test to assess how
much damage free radicals
have done to tissue, much as
patients today are screened for
high cholesterol.
Biochemist, William Pryor, director of the
Biodynamics Institute at Louisiana State University
“The Future” is NOW!
ANTIOXIDANT LASER SCANNER
MAKE NO MISTAKE:
There is nothing else like the
ANTIOXIDANT LASER SCANNER
The Team
PERSONNEL
Werner Gellermann, Ph.D.
Igor Ermakov, Ph.D.
Robert McClane, M.E.
Paul Bernstein, Ph.D, M.D.
Nikita Katz, Ph.D
Da-You Zhao, M.D.
Tissa Hata, M.D.
Lynn Pershing, Ph.D.
Theresa Scholz, M.D.
Steven Gray, M.D.
Randy Jensen, M.D. Ph.D
Center for
Bio-Medical
Optics
Protected by Patents
Key Patent issued
March 20, 2001
8 Patents Total
in the US,
Europe and Asia
Global Exclusive Rights
acquired Global
Exclusive Rights
to this Technology from
the U of U
for $110 Million....
For the next 16 years!
Global Exclusive Rights
IT’S THE ONLY ONE OUT
THERE.
This gives Pharmanex a
LEGAL MONOPOLY
Simple Physics
A blue light laser is
directed into the palm of
your hand, and in about 3
minutes you see your total
Antioxidant level... Noninvasively!
Site of Action
Blood and urine
tests can be altered
by a few meals.
It takes 4-6 weeks or
longer for antioxidants to
reach skin cells.
Only Pharmanex can
measure at the
“Site of Action.”
Cell Body:
Site of Action!
Brilliant Minds Endorse...
• Lester Packer – Antioxidant Miracle. Father of
antioxidants. “This validates my life’s work.”
• James Rippe, MD - Tufts, Boston (Cardiologist)
• James Balch, MD – author The Prescription for
Nutritional Healing - 8 million copies sold
• Koji Nakanishi – Columbia, Discovered Ginkgo
Biloba
• Carl Dierassi – Stanford, birth control pill.
• Chi - Huey Wong – Scripps Institute, appointed to
the National Academy of Sciences
Everyone
“Everyone should use the
Pharmanex Bio-Photonic
Scanner to learn their Optimal
Body Defense Score. Once you have
your number, work to increase it and
maintain it with a diet rich in fruits,
vegetables and vitamin
supplements”
Lester Packer, PhD. UC Berkeley
As Quoted on CNN/Money.com
Widely Acclaimed
•NBC
•CBS
•CNN Money
•Physician’s Desk Reference
•Logan College Of Chiropractic
•Much, much more.
Accepted by Scientific
Community
• New York Academy of Sciences, Feb 2003
• Oxygen Club of California, Feb 2003 and Feb 2004
• FASEB/American Society of Nutritional Sciences - April 2003
and April 2004
• Gordon Research Conference, Jan 2004
• American College of Nutrition, October 2004
2005 American Business Awards
MOST INNOVATIVE PRODUCT
In the United States
ANTIOXIDANT LASER SCANNER
How do we RAISE our Antioxidant
Score?
Eat Healthier
4 Cups of Green Tea
10 Tablespoons of Peanut Butter
50 Cups of Mangos
59 Slices of Cheddar Cheese
27 Cups of Green Peas
11 ½ Cups of Peanuts
20 Small Apples
16 Cups of Squash
16 Large Potatoes
9 Cups of Cooked Rice
21 Slices of White Bread
14 Slices of Whole Wheat Bread
23 Cups of Pineapple
13 Medium Sized Bananas
65 Cups of Asparagus
30 Cups of Milk
10 Cups of Tomatoes
EVERY
DAY!
A better solution
OR TAKE LIFEPAK TWICE A DAY!
(Healthy eating and exercise are still a good idea)
LifePak Antioxidants
Vitamin A,C, E,
Selenium, Manganese
Copper, Zinc, Lutein
Lycopene
Alpha-Lipoic Acid
Folic Acid
Phytonutrients
Quercitin
Grape Seed Extract
Green Tea Extract
What is LifePak?
A comprehensive,
bioavailable nutritional
wellness supplement
delivering the optimum
amounts of all essential and
beneficial nutrients,
with Pharmaceutical-grade
testing and standardization.
NOT Just Another Multivitamin ....
SupplementWatch.com
SupplementWatch rates LifePak #1!
“LifePak has been the subject of two clinical
studies designed to assess the antioxidant
benefits of the product – quite a significant fact
when you consider that we know of NO other
supplement companies that have sponsored
clinical studies on their multivitamin products.”
“We applaud Pharmanex for their efforts in
this regard.”
LifePak Clinical Study
FASEB Journal 1999 Vol.13(4): A546
8
7
6
PL
MVMS
5
(means +/- SD)
p < 0.001
Serum Vitamin E
6.248
4
3
3.429
3.305
3.477
2
1
0
Baseline
Endpoint
LifePak Clinical Study
FASEB Journal 1999 Vol.13(4): A546
140
120
PL
MVMS
100
p < 0.001
(means +/- SD)
Serum Vitamin C
94.3
80
60
67.4
68.1
70.6
40
20
0
Baseline
Endpoint
LifePak Clinical Study
FASEB Journal 1999 Vol.13(4): A546
65
60
55
PL
MVMS
(means +/- SD)
p < 0.001
Inhibition of LDL Oxidation
50
50.9
45
43.4
40
42.1
42
35
30
Baseline
Endpoint
NSE Prospective LifePak
Supplementation Study
• 30 employees who have not taken
antioxidant supplements or LifePak
within the last 3 months.
• 12 weeks on LifePak
• Measure BioPhotonic response every
4 weeks.
• Diet & Lifestyle Questionnaire
Effect of LifePak Supplementation
45000
40000
33173
30000
29463
25000
26858
20000
19950
15000
10000
5000
p < 0.01
0
0
p < 0.01
4
8
Time (weeks)
12
V. Low | Low | Mod.| High
35000
Individual Changes, Days 1-28
45,000
n = 25
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
Day 1
Day 28
#1 Product
Top Revenue Supplement in the World
Top Supplement certified banned substance
free by the USOC
Shipped directly to each customer
20% - 30% rewards program every month!
G3
Ingredients
Gac juice (Momordica cochinchinensis)
Cili juice
Siberian Pineapple
Chinese Lycium
With Highly Bio-Available
Lipocarotenes™
Beta-Carotene (mg/g wet wt.)
800
718
700
600
500
10 x more
than carrots!
400
300
200
100
48
76
79
0
Spinach
Carrot
Ishida et al., J Agric Food Chem 52:274, 2004
Sw.Potato
Gac aril
Zeaxanthin in Chinese Lycium (mg/g wet wt.)
1000
900
800
700
600
500
400
300
200
100
0
800
40 x more than
yellow corn!
18
Yellow Corn
Ch.Lycium
Vitamin C in Cili Fruit (mg/100g wet wt.)
2500
2500
2000
60 x more
than oranges!
1500
1000
500
0
30
Mandarin
45
Orange
71
Kiwi
Cili
Lycopene (mg/g wet wt.)
2500
2227
2000
70 x more
than tomatoes!
1500
1000
500
0
31
Tomato
41
Watermelon
Ishida et al., J Agric Food Chem 52:274, 2004
54
Guava
Gac aril
Pharmanex controls the
world-wide production of
Gac
and
Cili
Recorded Benefits
• Increases energy
• Anti-aging properties
• Promotes eye health
• Strengthens Immune System
• Fights cancer
• Improves circulation
• Regulates cholesterol
• Promotes Prostate health
• Facilitates optimal bioavailability of key nutrients
• Promotes skin health
• Promotes vascular health
• Promotes would healing
• Protects skin from UV damage
• Fights heart disease
• Prevents stroke
• Stabilizes blood pressure
• Promotes better digestion
• Promotes prostate health
• Bolsters immune system
• Promotes liver health
• Eases headaches
• Promotes sexual health
• Promotes vitality
ABSOLUTE PROOF
FINALLY SOMEONE PUTS THEIR MONEY
WHERE THEIR MOUTH IS!
Free re-scan every 30 days
100% Money Back Guarantee!
Only Pharmanex can provide
on-going measurement and
motivation to every patient!
Controlling the Market
The
market
size
What if 1 Company Controlled
for all
Nutritional
Cholesterol
Testing
Worldwide?
Products in North
What if they also had the only
America
for
2001
proven solution?
was
Cholesterol is now a $20 Billion industry
$49.5 Billion
Dollars
Program Benefits
•
•
•
•
•
•
Adds Excitement to the Practice
New Patients Acquisition
Patient Recall
Patient Retention
Residual Income Base
Opportunity to leverage income
through scanner placement program
Complete Turn-Key Program
• Staff Training & Support
• Product & Technical Support
• Marketing & Promotional Materials
Requires very little HCP/Staff time
• Less explanation necessary
• Product shipped directly to patient from Pharmanex
• Pharmanex takes care of billing, back office - everything!
Income from Scanner
Income Sources:
$10 Profit from Scanning (Charge $20, $10 Profit Share w/staff)
$10 “Scan Bonus” per new patient on LifePak ADP
$10 Per patient per month they remain on LifePak
$5
“Re-scan Bonus” to re-scan patient every 30 days
$190 Total per patient per year
Scanner Income:
50 patients on LifePak:
$9,000/yr.
100 patients on LifePak:
$18,000/yr.
500 patients on LifePak:
$90,000/yr.
1,000 patients on LifePak:
$180,000/yr.
Cost of Scanner
6 Month Trial Period
$500 Down payment
$299/month lease payment
Cash intake:
$100 with 15 new ADRs
$150 Acquisition Bonus
$108 Override from Pharmanex
$358 - $299 =
$59 profit Month 1
Not including scanning income!
Cost of Scanner
After Trial Period
 $249 per month for 24 months
 All Bonuses still apply
 Can more than pay for itself with just
20 customers on LifePak, or scanning
about 1 person per day!
*$500 buyout clause to cancel anytime
RESIDUAL INCOME
Continues even after you’ve stopped practicing
If Patient Stops coming in, or moves out of the area – they
still continue on their supplementation regimen.
Implementation Sequence
1. Set Initial Scan Event Day
Complete Customizable
Promotional Package
Already in place
Implementation Sequence
2. Order Products and Scan Certificates
$300 Personal Use Product Package
Contains LifePak 2-month supply, G3, TeGreen,
Marine Omega, and more.
$1,000 Initial Event Order
Contains 100 Scan Certificates
(Charging $20 per scan, receive $2,000)
Also contains app. $700 in product
Access to Private Training Website
3 CD Training
Approx. $3,200 value
Implementation Sequence
3. Complete Staff Training
4 Different Medium:
1. HCP Training Website
2. Training Manual
3. Training CDs
4. Hands On
Implementation Sequence
4. Ongoing Success!
Continued Support
Implementation Experts
Product Experts
Scanner Referral Program
HCP Referral Program
Assuming 200 patient per scanner
1 Scanner = $600 per month
5 Scanners = $3,000 per month
10 Scanners = $6,000 per month
100 Scanners = $60,000 per month
Need More Information?
Investigate from the inside!
Try the entire program for a YEAR
If you’re not thoroughly impressed,
90% MONEY BACK on all unopened product
FOR AN ENTIRE YEAR!!!
Solid Investment
When was the last time you had the
opportunity to invest in anything
where your risk was only 10%?
Think of this as a $1,000,000
franchise opportunity....
That you can start for only
$1,300!
The Perfect Scenario
1) Complete Scientific Validation
2) Legal Monopoly to Antioxidant Scanning
3) Very little staff/doctor time required.
4) Benefits to patients, to staff, to YOU!
5) YOUR chance to create LEVERAGE
THIS WON’T HAPPEN AGAIN.
Don’t miss your chance to get positioned...
Get started TODAY!