Transcript Slide 1

The Almighty
A Critical Overview of Critical Genre Analysis
Introduction
Genre is a trendy term which is traditionally more
associated with art and literature than with other,
real-life texts or communicative events. However, it
has been employed increasingly outside this
traditional domain, for example, in the field of
ESP. Genre analysis has always been a multi-
disciplinary activity attracting attention not
only from linguists, discourse analysts,
communication experts and rhetoricians, but
also from sociologists, cognitive scientists,
translators, advertisers, and plain English
campaigners, to name only a few.
Definitions of Genre
Definitions:
Miller (1984) defines genre as typification of social
and rhetorical action. For Martin (1984, cited in
Hyon, 1996), a genre is a staged, goal-oriented,
purposeful activity in which speakers engage as
members of our culture. Swales (1990) defines it as
"a class of communicative events, the member of
which share some set of communicative purposes"
(p. 58).
Genre in three traditions
To understand all of the currents in this new area
of study as well as their implications for L1 and L2
teaching requires a close examination of the
various approaches to genre, particularly in three
research traditions where genre scholarship has
been most fully developed and where its theory and
pedagogical applications have taken significantly
different paths. These three focal areas are (a) ESP,
(b) North American New Rhetoric studies, and (c)
Australian systemic functional linguistics.
Genre analysis: Pedagogical implications
Since, to some professionals in ELT, genre is society
(Key, 1998), researchers and practitioners in SLA
should focus more on the pedagogical implications
of genre analysis. The concept of genre provides a
way of looking at what students have to pedagogic
do linguistically—what kinds of discourses they
have to be able to potential understand and produce
in speech and writing. It also provides us with an
understanding of why a discourse is the way it is,
through a consideration of its social context and its
purpose. Genre would thus seem to be a potentially
very powerful pedagogic tool.
Genre analysis: Pedagogical implications
From a critical pedagogy, even within composition,
teachers often see the power of genres to inhibit
creativity more than the power of genres to reveal
constraint. Genre teaching can indeed be formulaic
and constraining, if genres are taught as forms
without social or cultural meaning. Genre teaching
can also be enlightening and freeing, if genres are
taught as part of a larger critical awareness (Devitt,
2003). Genres will impact students as they read,
write, and move about their worlds. Teaching critical
genre awareness will help students perceive that
impact and make deliberate generic choices.
Critical Genre Analysis
Up to now, little attention has been given to the
ideological dimensions of genre in the ESL classroom.
ESP researchers have generally adopted a pragmatic and
uncritical approach to analyzing and teaching academic
and professional texts, which has recently been the focus
of some criticism (Benesch, 1993). According to Bhatia
(2004), Text and context have been assigned varying
importance in the analysis of professional genres. In the
early conceptualizations of genre the focus was more
centrally on text, and context played a relatively less
important background role.
Critical Genre Analysis
However, in more recent versions of genre analysis
context has been assigned a more important role,
redefining genre as a configuration of text-internal
and text-external resources, thus highlighting two
kinds of relationships involving texts and contexts.
Interrelationships within and across texts focusing
primarily on text-internal properties are viewed as
inter-textual in nature, whereas interactions within
and across genres involving primarily text-external
resources may be viewed as inter-discursive in
nature.
Genre-based pedagogy & critical genre-based pedagogy
Drawing on the framework mentioned above (Bhatia:
2004), these dimensions can be Critical genre analysis,
especially targeting specific professional practices,
crucially depends on the availability of discursive data
from the professional practice under investigation, which
is not always easy to access. Identified as textual, genrespecific, professional practice, and professional culture,
which can be represented visually as follows:
Diagram 1: Patterns of discourse realization in
professional contexts
Critical Genre Awareness
Devitt (2004) rightly proposes the notion of critical genre
awareness in critical genre analysis since it does not solve
any problem just to add critique to our explicit analysis
and teaching of specific genres. We cannot teach all the
expectations and details of a particular genre. According
to Devitt (2004), teachers cannot possibly tease out all the
ideological importance import of a genre, both because
of the impossibility of that venture and because teachers
themselves are wrapped in ideologies.
Conclusion
One way to build more complex genre pedagogy is to
build a curriculum that addresses multiple approaches.
Genres are languages and forms; and they are processes
of developing, spreading, and learning; and they are
ideologically embedded constructs. We have a “pedagogic
responsibility” “to teach students to speak and write for
academic purposes in first and second languages” (2005).
While teaching academic purposes and academic registers,
however, we cannot possibly teach all of the specific
academic genres that students may need in academia.
Conclusion
The end goal is a critical consciousness of genre, a genre
awareness—a conscious attention to genres and their
potential influences on people and the ability to consider
acting differently within genres. To help students
understand genres both intellectually and experientially, one
should lead students through a series of assignments that
have them analyze, write, critique, and change or rewrite
genres, a series of assignments that gives some idea of how
my conceptualization of genre pedagogy translates into
practices.
Thank You!
Wish You All Good Luck and Success!