Transcript Slide 1

Date: Friday, 17 July 2015
The Sociological Research Process
Lesson Outcomes:
•Describe the difference
between qualitative &
quantitative data
•Describe the difference
between primary &
secondary data
•Explain the advantages
and disadvantages of each
Homework
Learn all key terms for a test next week.
If you score less that 60% (C) you will have
to retake it after school.
Task: Put these research steps into the correct order.
Hint: Think of the research process in Science
Evaluating the
project
Pilot studies
Aims/Hypothesis
Collecting data
Selecting
samples
Analysing data
Aims/Hypothesis
Pilot studies
Selecting
samples
Collecting data
Analysing data
Evaluating the
project
Comprehension & Synthesis
1) Read the information on pp12-13.
2) Answer the questions in the box about
O’Reilly’s study
3) Use the information to answer the following
exam questions
a) Explain what sociologists mean by hypotheses (4
marks)
b) Explain what sociologists mean by pilot studies (4
marks)
Research Methods
http://www.youtube.com/watch?v=fkEIMMfmSy
Q
Watch the clip & list as many different types of
research methods as you can pick out.
S&C: Can you pick out any other important key
terms/key concepts?
Any research method that when analysed generates
numbers, statistics, percentages, tables and graphs. This data
tells you how many people have given a particular answer to
a specific question. The researcher looks for trends and
patterns in the data to help you arrive at a conclusion
The researcher gets a real picture of what is happening. The
researcher describes and explains what has been seen, heard
or written. Data is not converted into statistics but usually
written up as passages of text or quotations
This is the data you collect first hand by you for the particular purpose
of your investigation. You can do this by;
•Closed questions in a questionnaire
•Structured interviews using a set of pre-prepared questions
•An observation may include counting the number of times a child
misbehaves.
•Observation
•Unstructured interviews
•Open questions in a questionnaire
•Focus groups
This is when the researcher uses data that has already been
generated by other people. You use this data as a comparison
with your primary data. Examples;
•Official statistics, census, crime surveys
•Historical documents
•Personal documents; letters, diaries, novels and life histories
•Mass Media
•Observations
Task:
1) Read the information on pp16-17
2) Explain, with examples, one difference between primary and
secondary sources of data.
3) Identify and explain one difference between qualitative and
quantitative data.
4) Analyse the advantages and disadvantages of each form of
data collection:
Advantages
Primary
Secondary
Qualitative
Quantitative
Disadvantages
Date: Friday, 17 July 2015
The research process: Sampling
Lesson Outcomes:
•Describe the difference
between qualitative &
quantitative data
•Describe the difference
between primary &
secondary data
•Explain the advantages
and disadvantages of each
Dan is doing a survey to find out how much
time students spend playing sport. He is
going to ask the first 10 boys on the
register of his PE class.
Give two reasons why this may not give a
good sample for Dan’s survey.
http://www.youtube.com/watch?v=pwh56K1
0eNg
http://www.youtube.com/watch?v=r
ASK8PpqakM
As you are watching this clip, note down the
three methods of sampling. Pay attention
because afterwards you will be asked to
describe each one!
Task: Use the information on pp.14-15
1) Complete the two questions in the
Written Activity box
2) Complete the “Check your
understanding” box.
S&C: Pick one probability sampling method
and one non-probability sampling
method & turn them into 4 mark definition
questions.