Transcript incentive Promotion

1
The
Professionals
Lesley Maltman
2
The Professionals
3
The Professionals
14 years experience in MICE industry
Conferences and events across UK, Ireland & Europe
Client base mainly Northern Irish
Project size up to 500
7 years as Managing Director MCI Belfast
4
The Professionals
Association of British Professional Conference Organisers
(ABPCO) - CHAIR
Society of Incentive and Travel Executives
(SITE) – Member
Belfast Visitor & Convention Bureau
(BVCB) – Board Member
5
The Professionals
MCI Group
Over
700 employees in 27 offices across Europe, Middle East, Asia &
South America
Over
100 employees in 5 Offices across UK & Ireland
Belfast
Dublin
Glasgow
London
Petersfield
6
The Professionals
What do Professional Conference Organisers need from Destinations?
How
we like you to communicate with us
How
we choose destinations
What
we expect when we get there
7
Communication & Promotion
Know your audience
Words used to describe PCOs…..
?
8
Communication & Promotion
Know your audience
Words used to describe PCOs…..
BUSY!
9
Communication & Promotion
Know your product
My Destination’s USP is…
?
10
Communication & Promotion
Know your product & your target market
International Congress
National Association Conference
Corporate Meeting
Exhibition
Incentive
Special Events
11
Communication & Promotion
Know our profile
PCO,
DMC, Event Organiser?
Do
we service clients outside our local area?
Do
our local clients hold events in other destinations?
12
Communication & Promotion
Have a clear destination message – RTO working with Convention
Bureau
Be kind to the environment – e is best
Easy to navigate website is key
Hard copy in response to specific enquiry
Destination Directory – all information in one easy-to-use reference
guide
13
Communication & Promotion
Destination Guide content

venues – residential, non, unusual

capacities to include projection, stage & set

all should be commissionable

local suppliers – DMCs

restaurants – private hire
14
Communication & Promotion
Destination Guide content

social programmes/itineraries

travel & transport

the local team

testimonials
15
Communication & Promotion
Fam Trips

Best way to promote

Make sure content is relevant to attendees

Fri & Sat

Partners
16
Destination Selection
Deciding Factors

Cost

Location – access

Safety

Facilities – venue, infrastructure, culture

Service Level
17
Destination Selection
Deciding Factors

Convention Bureau Assistance
Personalities
Site Visit
Bid Preparation

CSR Initiatives

Emerging Destinations
18
Onsite Support
Information for promotion
Literature – maps, city guides
Manned Information Desk
Language competencies
Civic Hospitality
Named Contact
Speaker/VIP Gifts
19
Questions?
20
www.mci-group.com
21
22