Transcript Citius, Altius, Fortius - Sagittarius SEE Project

SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND TOOLS TO UNITE FORCES,
SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES, DELIVER THE EXPERIENCE
Sagittarius Kick Off Meeting
28-29-30 September 2011
Rhodes-Greece
SEE TCP” SAGITTARIUS” Project
Communication
Papadopoulou Eirini
Communication Management Coordinator
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
INDEX
Communication
Information and Publicity Requirements
Sagittarius Communication Plan
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Communication
 Show commitment towards communicating about the
project
 Systematically and professionally communicate about
activities and results
 Comply with EU information & publicity requirements;
follow the SEE guidelines
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Communication/Definitions
• Visibility = The condition, state, or fact of being visible; visible character or
quality; capacity of being seen
• Information= Knowledge gained through study, communication, research,
instruction. Factual data. The act or fact of informing.
• Communication= The imparting, conveying, or exchange of ideas,
knowledge and information.
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Communication/Documents
 Council Regulation (EC) No 1083/2006 – laying down general provisions on the
ERDF
 Commission Regulation (EC) No 1828/2006 – setting out rules for the
implementation of Council Regulation (EC) No 1083/2006
 SEE Operational Programme C
 SEE Communication Plan (general and annual)
 The Implementation Manual – Chapter 6 – Information and Publicity
 Visibility Guidelines
 The Sagittarius Approved Application Form
 The Subsidy Contract ( Article 7: Information and Publicity)
 The Partnership Agreement (Article 12: Information and Publicity)
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Information and Publicity Requirements
Regulation (EC) No 1828/2006
All information and publicity measures shall include:
• The EU emblem and reference to the European Union
• The SEE slogan
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Information and Publicity Requirements
The LP shall ensure that: all project official communications specify that
the project has received funding from the EU, within the framework of the
South East Europe Transnational Cooperation Programme, by proper
display of:
the EU logo
the reference to the community funding
the SEE slogan
the SEE programme logo
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Information and Publicity Requirements
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Information and Publicity Requirements
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Information and PublicityChanges
Requirements
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Changes/Types
Information and Publicity
Requirements
We are launching the kick off and we would like to organise a press
conference. What should the press release look like?
A: in the header of the press release you should insert the following:
SEE Programme logo (model 1 + slogan or model 2 – which integrates the
slogan)
EU logo
Project logo
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
In practice
Information and Publicity Requirements
We would like to produce a brochure about our project. What should the it
look like?
Insert on the brochure cover the following:
SEE Programme logo (model 1 + slogan or model 2 – which integrates the
slogan)
EU logo
Project logo
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Sagittarius Communication Plan
Communication is a value-added tool for the project
Needs a COMMUNICATION PLAN
 Very important tool – compulsory!
 It was submitted in the first reporting period!
 Must include at least the following:
• project logo
• project website (online for at least 2 years after
project closure)
• project brochure presenting the results
• public event at the project closure
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Sagittarius Communication Plan
Sagittarius: The Vision
 to unite social forces and unlock the values of cultural heritage advancing
cultural activity in everyday life across the SEE.
Our motto is to be faster, higher and stronger in achieving out goals.
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Sagittarius Communication Plan
Sagittarius: The Target Groups
the Partnership
the public sector
the private sector
local communities
young audiences
consumer groups
the academic community
the press
the Open Collaborative Network
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Activities for Satellite Partners
Sagittarius Communication Plan
11 local daily seminars to communicate project values
11 local round tables to produce social consensus
11 local onsite visits for the youth
1 international Conference to communicate Project results
6 Transnational Study Visits to inpsire heritage entrpreneurship
A Transnational Charter for the Participatory Management of Natural and
Cultural Heritage to communicate shared values
A Transnational non-statutory Cooperation Agreement gives satellite partners
access right to Project results.
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Sagittarius Communication Plan
Objectives
 to communicate Project achievements to different target publics;
 to produce joint messages about the value of territorial cooperation within
SAGITTARIUS;
to allow for follow-up projects and academic input;
to develop sound internal communications;
to benchmark Project achievements for an international audience
to demonstrate the added value of the Transnational Cooperation’s within
the SEE TCP
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
TOOLS

Sagittarius Communication Plan
SAGITTARIUS WEBSITE
The MENU is tailored to serve Project needs and requirements such as:
FRAMEWORK (linking the Project to SEE TCP);
GENERAL INFO (Summary, LP, Budget, Contact and Links Section);
SPECIFIC INFO (WP Overview incl. all Outputs, Pilot Projects and the Transnational
eritage Trail);
EDUCATION & TRAINING COLLABORATIVE PLATFORM (SAGITTARIUS e-Course,
AGITTARIUS e-Library);
HERIMONITOR, the Transnational e-Forum in Quality Monitoring);
PROGRESS (Objectives, Activities, Benefits);
NEWS (Announcements, Press Releases, Events &Gallery)
EU logo, SEE Logo and funding are put in a prominent place.
A LAST UPDATE sections appears at the top.
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
TOOLS
Sagittarius Communication Plan
SAGITTARIUS WEBSITE
Responsible: ERDF PP 6, The Institute for Comprehensive Development
Solutions, in Ptuj, Slovenia
collects all digital material required (texts, logos, graphic design, video,
images etc);
designs the site map, in constant communication with the LP and the PPs,
develops of a maquette main page and 35 pages, PPs will invited to comment.
Remarks and suggestions will be considered;
develops the maquette to a dynamic webpage. Web pages are user-friendly,
simple and light as possible,
5 translations (el-ro-it-bu-si).
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
TOOLS
Sagittarius Communication Plan
Information for JTS
Responsible: LP
36 entries in regards with Project progress, main achievements and events
will enter during the Project’s life time the SEE TCP’s Information Channels
The CVD Plan/ LP
The CVD Plan communicates Project contents to selected target publics
(Public-Private-Third-Sector) at local, regional, national and transnational
level
The Common Communication Protocol (CCP)/ LP adopted by the Partnership,
develops a cohesive communication culture with PPs is focused on the same
goals and has the same objectives
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
PROMOTIONAL
MATERIAL
Sagittarius Communication Plan
Project Logo/LP
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
PROMOTIONAL
MATERIAL
Sagittarius Communication Plan
Project Logo
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
PROMOTIONAL
MATERIAL
Sagittarius Communication Plan
Project Logo
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
PROMOTIONAL
MATERIAL
Sagittarius Communication Plan
Project Logo
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
PROMOTIONAL MATERIAL
Sagittarius Communication Plan
BROCHURE/LP
1 Brochure
 colour A3 size,
 6.000 copies;
35gsm coated recycled paper);
THE VISIBILITY KIT /ERDF PP6
Set of Note-Paper /Notepad/Envelope/Pen/ Folder Box/ Rucksack/ Poster/
CD/Calendar/Brochure
 promotes the Project Identity to specific selected target publics outside the
Partnership
 will be distributed at Project organized events) 6000 copies
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
PUBLICATIONS
Sagittarius Communication Plan
4 entries in on flight magazines /ERDF PP3
regarding the Transnational Heritage Trail will raise the awareness
of the general audience.
Russian, /1 entry,
2page it-en, bu-en, ro-en, el-en, si-en/ 3ENTRIES
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
PUBLICATIONS
Sagittarius Communication Plan
The Know‐How Booklet for Cultural Heritage Operators (12.000 copies)
 1 Booklet "Making Heritage Work: a Promise to the Future" (6000 copies)
 Booklet MAKING HERITAGE A PERSONAL BUSINESS. The Entrepreneurs Know-
How Booklet to protect and utilize heritage attractions (6.000 copies)
1 Interpretive Guidebook (30.000 copies)
1 Good Practice Guide in Heritage Interpretation. Experiences in South East
urope (12.000 copies)
56 scientific articles
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Sagittarius Communication Plan
AUDIOVISUALS
1 Thematic Trail per ERDF Partner
10 Panels per ERDF PP
ERDF PP4, capitalizing on WP4 and WP5, produces specifications for the
TRANSNATIONAL POLYCENTRIC HERITAGE TRAIL
1 Roving Museum/ 3 Roving Exhibitions (Sofia, Athens and Chieti ) /ERDF PP 4
6 TOUCH SCREEN KIOSKS: the digital representation of 10 Pilot Projects.
The TRANSNATIONAL HERITAGE TRAIL PANEL SEQUENCE , an interactive
learning space,
AUDIOTOUR: which reaches many visitors at a time
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Sagittarius Communication Plan
AUDIOVISUALS
1 Joint Video Film 15 min /ERDF PP4
 address both transnational and international audiences.
 Film (Research, storyboard and scriptwriting; filming, soundtrack, editing
and post production; 3 professional actors High specification digital projector
or 42” LCD screen)
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
EVENTS
Sagittarius Communication Plan
SPECIFIC MEETINGS : PROJECT MEETINGS
 1 Kick-off meeting
 1 Project Closeout Event
 1st Meeting of the 3 Project Committees: Rhodes, Greece
 2nd Meeting of the 3 Project Committees Venice, Italy
 3rd Meeting of the 3 Project Committees: Freiburg, Germany
 4th Meeting of the 4th Project Committees: Bucharest Romania
 5th Meeting of the 5th Project Committees: Rhodes, Greece
 6th Meeting of the 6th Project Committees: Athens, Greece
TOTAL: 8 Project Specific Meetings organized
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
EVENTS
Sagittarius Communication Plan
The Project’s International Conference
TOTAL: 1 International Event organized
TRANSNATIONAL PROJECT EVENTS
1st Transnational Study Visit: Rhodes, Greece
2nd Transnational Study Visit: Venice, Italy
3rd Transnational Study Visit: Freiburg, Germany
4th Transnational Study Visit: Bucharest Romania
5th Transnational Study Visit: Bucharest Romania
6th Transnational Study Visit: Athens, Greece
 Transnational Mid-Term Evaluation of the Project’s goal setting
 Foundation of 1 Non Governmental Organization (NGO)
TOTAL: 8 Transnational Project Events Organized
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
EVENTS
Sagittarius Communication Plan
LOCAL PROJECT EVENTS
 10 Socially Interactive Daily Seminars for multilevel actors (1 per ERDF PP and
IPA PP)
 10 Local Round Tables
 10 local thematic on site visits
 10 Local Consultations with economic actors
TOTAL: 40 Local Project Events organized
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Sagittarius Communication Plan
EVENTS
PROJECT SPECIFIC TRAINING ACTIVITIES
10 Socially Interactive Daily Seminars for multilevel actors (1 per ERDF PP and
IPA PP)
 6 transnational study visits
 10 local study visits
 1 e-Course
 1 Certification System
 10 local thematic on site visits
TOTAL: 41 training activities organized
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Sagittarius Communication Plan
MEDIA TOOLS:
supply the media with high-quality news and current affairs material and
establish links with regional and local media
 6 Newsletters,
 12 Press Releases,
 13 Press Conferences
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
Thank you for your attention!
'Citius, Altius, Fortius'
SEE TCP SAGITTARIUS
LAUNCHING (G)LOCAL LEVEL HERITAGE ENTREPRENEURSHIP: STRATEGIES AND
TOOLS TO UNITE FORCES, SAFEGUARD THE PLACE, MOBILIZE CULTURAL VALUES,
DELIVER THE EXPERIENCE
'Citius, Altius, Fortius'