Transcript Executive Presence, by Wendi Shoop

Executive Presence
By Wendi Shoop
• Study done by the Center for Talent Innovation
• Focus of study was to identify what some professionals
have that others do not
• The outcome of the study was the identification of 3
pillars that define Executive Presence
Background
• Review Executive Presence 3 pillars:
• Set of specific behavioral characteristics
• Communication
• Appearance
• Identify and develop your personal Brand
• Create your elevator speech
Objectives
“Executive presence is an amalgam of qualities that true
leaders exude, culminating in an aura that telegraphs
you’re in charge – or deserve to be.”
Executive Presence
Pg. 3
The EP Concept
Which do executives believe
contributes the most to Executive
Presence?
• Gravitas (A specific set of behaviors)
•
•
•
•
•
•
Exuding confidence
Acting decisively
Showing integrity
Demonstrating Emotional Intelligence
Burnishing reputation
Projecting Vision
5%
28%
• Communication
• Appearance
The 3 Pillars of EP
67%
Gravitas
Communication
Appearance
• 6 Core traits of Gravitas
• Confidence or ”Grace under fire”
• Decisiveness and ”Showing Teeth”
• Integrity and ”Speaking Truth to Power”
• Demonstrating Emotional Intelligence
• Reputation and Standing
• Vision
• Essentially the same for men and women
• Must NOT fail miserably at any one trait
• Must ace at least 3 of the 6
Gravitas (Behavioral Characteristics)
• Top 6 Communication-related Behaviors
•
•
•
•
•
•
•
Great speaking skills
Assertiveness
Ability to command a room
Reading your audience
Small talk
Sense of humor
Body language
Communication
• Most important attribute:
• Good Grooming
• Posture
• Physical Attractiveness
• Study showed that while a small percentage, it is a critical
part of EP
• It is the first impression others have of you
Appearance
•
•
•
•
What people think of when they hear your name
It exists regardless of your intentions
Based on your past work, interactions and relationships
Is the perception others have of you
Your Personal Brand
• What you do in 30 words or less
• Who you are
• What you do
• Your value proposition
Elevator Speech
• Executive Presence is the perceptions others have of you
based on your Gravitas, Communication and Appearance
• Create your Brand and market it through sponsors and
champions
• Have your Elevator Speech memorized and ready for
when the opportunity to share is available
• Be intentional about your own personal development
Wrap up
Questions?