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Social Media
Club
Virginia Beach
Social Media Club Virginia Beach
Afraid of change
Social Media Club Virginia Beach
Change is good!
Change is inevitable
Adapt to change
Embrace change
Stay ahead or be
left behind
Social Media Club Virginia Beach
An Introduction to Social Media:
What is it?
The meaning of the term ’social media’ can be derived if
we examine both of the words which constitute
it. Media generally refers to advertising and the
communication of ideas or information through
publications/channels. Social implies the interaction
of individuals within a group or community
Taken together, social media simply refers to
communication/publication platforms which are
generated and sustained by the interpersonal
interaction of individuals through the specific medium
or tool.
Social Media Club Virginia Beach
Communication
Blogs: Blogger (service), Livejournal, TypePad, Wordpress, Vox,
Microblogs / Presence apps: Twitter, Pownce and Jaiku
Social networking: Avatars United, Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock
Social network aggregation: FriendFeed, Youmeo
Events: Upcoming.org, Eventful, Meetup.com, Social Media Club
Collaboration
Wikis: Wikipedia, PBwiki, wetpaint
Social bookmarking: Delicious, StumbleUpon
Social News Sites: Digg, Mixx, Reddit
Opinion sites: epinions, Yelp
Multimedia
Photo sharing: Flickr, Zooomr, Photobucket, SmugMug
Video sharing: YouTube, Vimeo, Viddler, Revver
Livecasting: Ustream, Justin.tv, Stickam
Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter
Entertainment
Virtual worlds: Second Life, The Sims Online
Online gaming: World of Warcraft, Everquest, Age of Conan
Game sharing: Miniclip.com
Social Media Club Virginia Beach
Engagement
Social Media Club Virginia Beach
Benefits of Social Media for
Business
Increasing Brand Awareness & Online Presence.
Increasing Reputation Management.
Improving Search Engine Rankings.
Increasing Relevant Visitor Traffic.
Improving Return of Investment (ROI) for your
Product or Service. (Virtually Free)
Social Media Club Virginia Beach
Putting together all the pieces
Lifeblood
Traditional Marketing
Referrals and word of mouth
Print Ads, Flyers & Mailers
Web 2.0 Marketing
Social Media