Transcript The Eastern Golf Club

Club Functions and Events
Presentation
Nicole Kerley
Tuesday 13th September 2016
Overview
Included in this Presentation is:
• My story
• The Eastern Golf Club – Yering Gorge Cottages
• Functions and Events within Clubs
• Packaging
• Hosting “winning” events
• Questions and answers
My Story
My Story
William Angliss
Peter Rowland Catering
United Kingdom
Living and Learning
Peter Rowland
North Melbourne Football Club
The Eastern Golf Club
Now The Eastern Golf Club – Yering Gorge Cottages
The Eastern Golf Club
Opened in the early 1920’s at The Doncaster Site
Club History
Change to membership culture
Plan for the future
Executing the plan
Eight years in the making
Welcome to the Yarra Valley – Wednesday 1st July 2015
Club Events and Functions – Target Markets
Club and Community Events
Weddings
Corporate Golf
Conferences
Christening and Birthdays
Presentation Evenings
Packaging - What's important
Competitive price
Keep it simple
Value add
Point of difference
Hosting “Winning” Events
Packaging and website
Initial contact and response
time
Site inspections
Quotations
Contracts and Terms and
Conditions
Client communication
Event orders
Internal communication
Delivering the promise
Exceeding expectations
Follow up and feedback
Repeat business
Summary
Key Points to Consider;
• Identify type of events at your venue focusing on the business
strengths
• Packaging – The right formula
• Steps to delivering “winning” events