Transcript MICA KEIC - Keic.com

TPOK
KEIC
Always at Your Service
Welcome To
On behalf of
MICA
&
MICA KEIC
Learning is a Life Long Process
Strategic Knowledge
Management
At
Knowledge Exchange
&
Information Centre
Reading is Energy and Vitamin
MICA KEIC
Thank you for the tour of your library.
It’s impressive to see a library which
specialises in advertising - including
clippings, TVC’s, magazines. My students
would like to have such a place.
PHILIP STUBBS
Advertising Course Coordinator
Charles Sturt University
Australia
17/1/97
KEIC
Always at Your Service
MICA KEIC
A remarkable knowledge Centre !
The best in the country.
The care, the facilities are brilliant!
SUHEL SETH
MD
Equus
2/2/2002
KEIC
Always at Your Service
MICA KEIC
I wish there was a MICA library in my
place of work.
SUDIP
Batch 2000 - 2002
Programme/Academic Activity
•PGPCM
•PGCDCM
•PGCRCM
•PGCCCC
•Training
•Consultancy
•Industry
The Power of Knowledge
KEIC Role is to Support
•Students
•Faculty Members
•Visiting Faculty Members
•Advertising Agencies
•Marketing Research Agencies
•Advertisers
•Education Institutes
•Media Houses
•Others
Knowledge Cuts the Competition
Approach to Collection Development
People &
Culture
MICA
Communication
Management
It’s not the Numbers but the lasting Value of Collection
Strategic Development of Collection
Four Ways to Build Up KEIC
Membership
MICA
Database
KEIC
Database
Strategy Wins the Objectives
Concentration on Communications
Management and Related Areas
Commercial Databases
–Communication -EBSCO
–Management -EBSCO
–Sociology and Humanities - Questia
–Creative - MAGindia
–Business - ISI Emerging Markets
–Statistics – Indiastat.com
–Economics-CMIE-EIS
Reading is Energy and Vitamin
International Membership
Membership for Two Reasons
Professional update at Global Level
Economics of Information
•American Academy of Advertising (USA)
•Asian Media information and
communication centre (Singapore)
•Assoc for Education in Journalism and Mass
Communication (AEJMC), USA
•Broadcast Education Association (USA)
•Design Management Association (USA)
•International Communication Assoc (USA)
•European Case Clearing House (ECCH), UK
Information never exhausted because of consumption
Indian Membership
•Audit Bureau of Circulation (India)
•The Advertising Club Bombay
•Association of Indian Management
Scholars (India)
•Consumer Education and Research Society
•Indian Society of Advertisers
•Confederation of Indian Industry
•The British Council Library
•All Indian Management Association
•Retailers Association of India (RAI)
Library Sharpens the Reader’s Knowledge
Database Against Membership
•ECCH Case Study
•Design Management Institute
Database
•International Communication
Association
•Assoc of Edu in Journalism and
Mass Comm.
•Asian Media Info. And
Communication
•Audit Bureau of Circulation
•Advertising Club Bombay
Information has no Diminishing Returns
MICA Knowledge
•Journal of Creative
Communications
•MICA Res. Rev. Series
•MRMR
•MUMR
•Dissertation
•CCC Creative Work
•Seminars
•Conferences
Internal Research is External Equity in Knowledge World
KEIC Database
•Bibliographic
–AAA (1505)
–Book (5454)
–Periodical (Abstracts – 12740)
–Case study (995)
–Non-book Materials (963)
•Full Text
–Dissertation/Summer reports (775)
–Newspaper Database (86000)
•Creative
–Television Commercial (18000 TVC)
–Radio Commercial (Jingle) (425)
–Print Ad (785)
Bridging Information Gap is the Real Role of the Librarian
KEIC’s Bird Views
•Books: Title-5454, Nos.-5972
•Magazines: 56
•Journals: 98
•Electronic periodicals: 9650
•Electronic Newspapers: 108
•E-books: 65,000
•Library Server (215 GB)
•Wi-fi environment
•Library Portal on Intranet and
Internet (known as Libraryonline)
Deliver More Than Expectations and Before Time
KEIC Services
•24x7
•Circulations
•Article Alerts
•New Arrivals
•Product Information Service
•Monthly Briefing Service
•Monthly Monitoring Service
•Creative Service
•Libraryonline on membership
•Foreign Job Opportunity
•Alumni Membership
User/Reader/Patron is our Boss
Philosophy of KEIC
•How to spend wisely
•Communication gap
•Interiors
•Never say no
•Noblest profession of the World
•Proactive approach
•Self motivation
•Librarian should know more
than a user
Small Small Things Always Bother/Matter to Librarian and Users
WHY TO GO TO MICA KEIC ?
Update the information
Assignment Submission
Survey Research
Presentation, Project
Research/Dissertation
Placement
HOW TO LOCATE A BOOK?
Note Class No 808.02
Author ID
GIB
Acc. No.
2616
808.02
GIB
2616 Membership
GENERAL INFORMATION
Check Out Library Books
Timings
Use the Resources Carefully
Place Where Book/s Can be
Misplaced
–Classroom
–Auditorium
–Working in Group
–Computer Center, Canteen
Thank You
Future Belongs to us