Transcript The Role of Media in Caribbean Development

The Role of Media in
Caribbean Development
What is Development?
 Aggrey Brown, defines Development as,
constituting reciprocal action between
people and their environment that leads
to the actualisation of human potential
in all its dimensions, and the
preservation and continuity of the
environment as they create society and
history.
 According to the classical definition
given by the United Nations World
Commission on Environment and
Development in 1987, development is
sustainable if it “meets the needs of the
present without compromising the ability
of future generations to meet their own
needs.”
Definitions of mass media
 Mass media are channels of communication
through which messages flow, produced by a
few for consumption by many people. As the
messages go through the channels, they are
distorted. When people receive mass-media
messages, they have no opportunity for
immediate feedback with the producers of the
messages.
 Mass media refers to those media that are
designed to be consumed by large audiences
through the agencies of technology
Role of the mass media
 The media informs, educates and
entertains its audiences.
 The media also has the responsibility to
provide accurate and reliable
information to the public. Time is also a
factor in this.
Communication Channels
 Radio
 Television
 Newspapers and magazines
 The Internet and
 other
Media as a developmental tool
 Move from focus on GDP as measurement
for development.
 The human element of development
 Mass media as disseminator of information
 Encourages accountability by governments
and other bodies
Media, a vehicle of change
 HIV/AIDS
The Impact of International
media on Caribbean media and
vice versa
Cultural Imperialism
 Impact on youth
 Culture and Traditions
 Media content
 Technology
Vice Versa
 Caribbean Music
 Caribbean Programmes
 ICC Cricket World Cup 2007