Transcript Effective communication

7 C’s of
Effective
Communication
The seven C’s
 When We talk about “ Effective Communication”
one thing that comes in mind, what are the basic
principles of “effective communication” .
 These principles tells us how your message can
becomes effective for your target group,
 These
principles also tell about style and
importance of the message.
 These principles commonly known as 7 C’s of
effective communication.
Seven C’s of Effective
Communication
1.
2.
3.
4.
5.
6.
7.
Completeness
Conciseness
Consideration
Concreteness
Clarity
Courtesy
Correctness
1) Completeness
 Message Receiver- either listener or reader, desire
complete information to their question. e.g. a query
by a customer
 Provide complete information in a short span of time.
 If possible, provide some extra information which
he/she does not know and which may be useful to
him.
 In this way you can maintain a good business relation
with him, otherwise he may switch to an other
company.
Five W’s
 One way to make your message complete is to answer the






five W’s.
WHO?
WHAT?
WHEN?
WHERE?
WHY?
The five question method is useful when you write
requests, announcements, or other informative messages.
 For instance, to order (request) merchandise, make clear
WHAT you want, WHEN u need it, WHERE it is to be sent.
2) Conciseness
 Conciseness means “convey the message
by using fewest words”.
 “Conciseness
is the prerequisite to
effective communication.” As you know
that all of us are short of time .

Hence a concise message save the time
for both, the receiver and the giver.
How To achieve Conciseness ?
For achieving the conciseness you have
to consider the following.
1.Avoid wordy expression For eg.
use “Now” instead of “At this time”
2.Include only relevant material –
Stick to the Purpose
3.Avoid unnecessary repetition.
3) Consideration
 Consideration means – To consider the
receiver’s Interest/Intention.
 It
is very important in effective
communication while writing a message
you should always keep in mind your target
group
Three specific ways to indicate
consideration
 Focus on “you” instead of “I” or “We”
 Show audience benefit or interest of the
receiver
 Emphasize positive, pleasant facts.
4) Concreteness
 It means that message should be specific
instead of general. Misunderstanding of
words creates problems for both parties
(sender and receiver).
 When you talk to your client always use
facts and figures instead of generic or
irrelevant information.
Contd…
The following guidelines should help you to
achieve the Concreteness.
 Use specific facts and figures
 Choose image building words
e.g
General
He is very intelligent student of class and
stood first in the class.
Contd…
Concrete
Ram scored 85% in his Graduation and
he stood first in his college.
Always write on a very solid ground. It
should definitely create good image as well.
5) Clarity
 In effective communication the message
should be very much clear. So that reader
or listener can understand it easily.
 You should always Choose precise words.
 Always choose familiar and easy words.
 Construct
paragraphs.
effective
sentences
and
6) Courtesy
 Knowing your audience allows you to use
statements of courtesy; be
message receiver.
aware of your
 It is politeness that grow out respect and
concern for others.
 Appling socially accepted manners is a form
of courtesy . Eg. Namaste
How to generate a Courteous
Tone ?
The following are suggestions for generating a
courteous tone:
 Be sincerely tactful, thoughtful and appreciative.
 Use expressions that show respect for the others
 Choose nondiscriminatory expressions
7) Correctness
 At the core of correctness is proper grammar,
punctuation and spelling.
 The term correctness, as applied to effective
communication also mean three characteristics
o Use the right level of language
o Check the accuracy of figures, facts and words
o Maintain acceptable writing mechanics
Use the right Level of Language
 There are three level of language
1. Formal – Respected Sir
2. Informal – Hi Dude
3. Substandard –
Substandard Language
 Avoid
substandard language. Using correct
words, incorrect grammar, faulty pronunciation
all suggest as inability to use good English. Some
examples follow:
Substandard
Ain’t
Can’t hardly
Aim to proving
Desirous to
Stoled
More Acceptable
isn’t,aren’t
can hardly
aim to prove
desirous of
stolen