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Communication skills
Session 1.3.3
Communication skills
• Prepare communications to achieve results
• Reflect on personal communication skills
Session 1.3.3
Steps to effective communication
What want to achieve?
What want others to do?
Who are appropriate to communicate with?
What style and approach most effective?
What are key messages?
What do they already know?
When is most appropriate time?
How long might it take to achieve objective?
What style to use?
What channel most effective?
How measure success?
What do you want people to do.......?
 do it
 use information
 give feedback to decision-maker
 work with decision-maker
 make own decisions
INSTRUCT
INFORM
CONSULT
INVOLVE
EMPOWER
What do people need to feel.......?
•
•
•
•
•
•
aware
understand
confident
supportive
enthusiastic
committed
increasing involvement, time, face-to-face
Advocacy
POINT
POINT- –clear
get tostatement
it FAST,
evidence
develop-short
‘sound bites’
- examples
ACTION
SOCO – Single Overarching
- Communications
what do you want
them to
Objective
do?(one thing you want)
WIIFT
WIIFM in
– What’s
in it for me
- what’s
it for them?