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What’s Your CQ?
Cultural Intelligence
In a Multicultural Setting
Melissa Pedersen
Maria Brzeska
Objectives
• To understand the concept of
“Cultural Intelligence” and how it is
developed and enhanced
• To raise awareness of the need for cultural
understanding and improved intercultural
communication
FAQ’s About Recent Immigrants
Compared to prior 2000
• May live in ethnic enclaves but not
clearly defined neighbourhoods
• Participate in mainstream politics
• Intermarry more often
• Are more highly skilled and educated
• Are entering a globally aware society more
willing to engage in cultural exchange
Source: Michael Adams, Unlikely Utopia, Penguin Canada, 2008
Canada’s Multicultural
Society
Multiple Cultures
Intersecting
Forming
the Fabric Organic
Changing
Society
Keeping their
own
Distinctions
We come not knowing what we don’t know!
Culture
• Covert and Overt
• Shapes our perceptions, judgments and
ideas about self and others
• Often unconscious
• Carried in our language
• Multilayered
• Organic
Cultural Intelligence
•• A
setfirst
of related
attitudes,
skills
and relationships
Idea
to global
business
levels
of awareness
• Understanding
how culture impacts behaviour
is to
keyappropriate,
to global business success
• Lead
respectful and relevant
• Can be applied
to understanding,
interactions
with
others
predicting and integrating behaviour
• Developing a mindfulness to
in a multicultural environment
observe and interpret without
judgment
Developing CQ
Culture Centric
Deny
Minimize
See
Cultural
“them” and “us” blindness
Culture Relative
Accept
See the
differences
Adapt
Recognize
patterns of
differences
Polarize
Highlight
May respond
with one culture commonality inadequately Shift
as “superior
perspective
We are all alike
and behaviour
according to
cultural context
Integrate
See patterns
of differences
Respond
Effectively
Incorporate a
multicultural identity
with a cultural
perspective
It Starts with You Knowing YOU!
Be aware of your own attitudes, biases
and preconceptions
• Activity: Check Out Your Biases!
CQ: Developed
through Communication
On-going…
Verbal
Intercultural
Communication
Behavioural
Communication
Who
• Body•Verbal/cognitive
Language
What
Why
X
• Actions
•Behavioural
Where
• Reactions
•Emotional…
When
Emotional Communication
How
• Big and
small gestures
Interaction
and
• Over-time
reinforcement
Adjustments
Communicating is everyone’s responsibility
Appreciating Differences and Commonalities
Be curious!
•Activity: Find someone you don’t know
and interview each other using the questions
on the Activity Sheets. You can add
your own questions, too.
• What things do you have in common?
• What is different?
• What did you learn about and from
each other?
CQ and Body Language
Every culture has a set of gestures that an
idiomatic meaning.
• Activity: Look at the pictures in the handout.
Discuss with your group what each gesture means
in Canadian culture and your culture.
How to Increase CQ
• Break Assumptions
• Empathize
• Involve
• Open your mind
• Increase sensitivity
• Be wise
Adapted from Neil Payne,
Managing Director and Middle East Trainer, Kwintessential
Intercultural Scenarios
• Activity: Read through your Scenario.
Discuss with your group where you think
this situation is on the CQ Continuum and
how you would proceed to help move the
situation towards the Culture Relative
part of the Continuum.
Developing CQ
Culture Centric
Deny
Minimize
See
Cultural
“them” and “us” blindness
Culture Relative
Accept
See the
differences
Adapt
Recognize
patterns of
differences
Polarize
Highlight
May respond
with one culture commonality inadequately Shift
as “superior
perspective
We are all alike
and behaviour
according to
cultural context
Integrate
See patterns
of differences
Respond
Effectively
Incorporate a
multicultural identity
with a cultural
perspective
Developing CQ
• Start from YOU and what you don’t know
that you don’t know …be interested …be curious
• Process is on-going and organic
• Can start with small things…food!
• Progresses to more in-depth knowledge
• Is not linear
Communicate, communicate, communicate!
Any
Questions