Transcript Folie 1

The Smart Home in
Europe
Promotion Workshop
Structure and overview
1. Aims of the workshop
2. The aims of PR
3. Preparation
4. The result
Aims of the Workshop
1.Preparing the press meeting
2.Preparing the meeting with the
officials in the evening
The aims of PR
• Image: what the public thinks about the
person/etc.
• Information: school, country, project
• Communication: contacts to the relevant target
groups (officials, reporters )
• Maintain existence: make the public think that
the project and SH is necessary
Preparation
1.
Press meeting
I.
Creating central messages (statements)
a)
b)
2.
For the Smart Home
For the European Union
Meeting with officials
I.
Convincing them of:
a)
b)
The Smart Home ideology
The importance of intercultural exchanges
The result
You have seen it ;D
Thank you for your attention