Transcript The World of Communication

Fundamentals of
Communication
Chapter 10- Topic Selection
and Audience Analysis
Choosing a Topic
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Personal Inventory
• Volunteers? Describe a topic and how you
came up with that topic from the inventory.
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Brainstorming
• Let’s brainstorm some topics.
Narrowing a topic
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What topics interests you & audience?
What topics do you know about & your
audience want to know?
What topics are you committed to (passion
and conviction)?
What topics can you find research on?
Lets narrow our list (time, subject matter,
audience)
Visual Brainstorming
Topics
 Your
planned topic for
Your Speeches is due
next time!!!
Audience Analysis
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Voluntary vs. Captive
Demographics
Interest and Knowledge
Attitudes, Values, and Beliefs
Methods of Aud. Analysis
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Observation
Inferences
Questionnaires
Micro targeting- Audience Analysis
Sheet
Adapting to an Audience
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Behavior
Verbal/Nonverbal
Topic
Purpose
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Lets look at some audience analysis
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