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OBAMA on ELLEN
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The President of the United States
appeared on a morning talk show.
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The President of the United States
appeared on a morning talk show.
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the leader of the most powerful nation on the
planet
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Who else has done this?
What party was he in?
What was the result?
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Clinton, a Democrat, in his successful run for the presidency
What does this subtextually say about the party?
What does this say about Obama’s originality?
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The President of the United States
appeared on a morning talk show.
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the leader of the most powerful nation on the
planet
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the Office of the Presidency =
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power, respect, importance, austerity, seriousness
So then what does such an appearance do to that
elevated & respected position?
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The President of the United States
appeared on a morning talk show.
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the leader of a nation embroiled in wars,
partisanship, mid-term elections, lame-duck
presidency
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Doesn’t he have something better to do?
Something more urgent?
Is this part of some agenda?
Then isn’t this “politics as usual”?
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The President of the United States
appeared on a morning talk show.
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the leader of a nation with problems against
Russia … again
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Obama vs. Putin
USA vs. RR in Olympics
USA vs. USSR – Cold War
USA into Iraq & Russia into Crimea
Crimean War
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The President of the United States
appeared on a morning talk show.
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on a morning talk show
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Who watches these shows?
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Why is he reaching out to them?
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young (not in school), uneducated, unemployed
housewives, retired
Why does any politician reach out to any group?
So then what’s the connection between this
audience to this politician, to this political party?
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The President of the United States
appeared on a morning talk show.
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on a morning talk show
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Who watches these shows?
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young (not in school), uneducated, unemployed
single moms
Why is he reaching out to them?
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What new policy of his directly affects these people?
pitched to “especially all the moms out there who may have
young people – 26, 27, do not have health insurance, but
they think they’re invincible and nothing’s ever going to
happen to ‘em – what we’ve said is you never know what life
is going to throw at ya.”
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The President of the United States
appeared on a morning talk show.
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on a morning talk show hosted by an openly
gay woman
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Now what’s his agenda?
What message is he intentionally sending?
What message is he unintentionally sending?
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The President of the United States
appeared on a morning talk show.
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on a talk show
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Who typically appears on a talk show & why?
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actors, entertainers
pretty, popular people, celebrities
Stupid Human Tricks
people pushing a product: movie, CD, show
Unintended Subtext 
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The President of the United States
appeared on a morning talk show.
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Unintended Subtext
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by appearing on such a show
he has equated the presidency & all politics
to the level of acting & entertainment
infomercials
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The President of the United States
appeared on a morning talk show.
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Unintended Subtext
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ANALOGIES –
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politicians = actors, celebrities, pop stars
politicians = Dancing Chickens, doing Stupid Human Tricks
the “theatricality of pomp,” of politics
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politics = theater, a play
staging, casting, costuming
scripting, …. “acting”
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BONUS ROUND:
OBAMA on ESPN (bracketology)