Transcript Fast food powerpoint

Navigating the
Fast Food Maze
Fast Foods
Highly accessible
Healthy Foods
Less accessible
Convenient
Less convenient
Great tasting
Not as good tasting
Promoted heavily
Not promoted
Inexpensive
More expensive
Percent of Food Spending Used
on Fast Food
50%
45%
40%
40%
35%
30%
25%
20%
25%
1970
1995
Total Food Spending Is
Increasing (billions)
500
450
400
350
300
250
200
150
100
50
0
1960
Away from home
1965
1970
1975
1980
1985
1990
1995
2000
Number of Fast Food Restaurants
in the U.S.
250,000
200,000
150,000
100,000
50,000
0
1970
1980
1990
2001
Paeratakul, JADA 2003:103:1332-8
Percent of adults who are
overweight or obese
70%
67%
65%
60%
55%
50%
2/3 of adults are
overweight or
obese
19
76
19
78
19
80
19
82
19
84
19
86
19
88
19
90
19
92
19
94
19
96
19
98
20
00
20
02
20
04
45%
Life Expectancy in the U.S.
80
75
70
2-5 year decline
in life expectancy
65
60
55
50
45
40
00
9
1
10
9
1
20
9
1
30
9
1
40
9
1
50
9
1
60
9
1
70
9
1
80
9
1
90
9
1
00
0
2
10
0
2
20
0
2
30
0
2
Is Fast Food to Blame?
People Who Eat Fast Food:
Eat more fat
 Eat more saturated fat
 Eat fewer fruits and vegetables
 Have more body fat

People who live near fast food restaurants
are more likely to eat more fast food.
 People who have more fast food
restaurants in their neighborhood are more
likely to have heart disease and die early.
 States with the most fast food outlets per
square mile have the highest rates of
obesity

Calories Children Eat with Fast
Food or at Home
800
770
700
600
420
500
400
300
200
100
0
Fast food meal
Home meal
The most common vegetable
consumed?
25% of all vegetables eaten in the U.S.
“We always, always have kidrelated programs.”
Mary Miller, McDonald’s VP
Childhood Obesity

27% of children are overweight (CDC, 2003)
Food quantity has changed
(serving sizes)
8 oz
12 oz
16 oz
20 oz
34 oz
48 Teaspoons Sugar
16 oz
32 oz
44 oz
52 oz
64 oz
French Fries
20 Years Ago
210 Calories
2.4 ounces
Today
610 Calories
6.9 ounces
Turkey Sandwich
20 Years Ago
Today
320 calories
820 calories
Courtesy of Dr. Kelly Brownell
U.S. government’s entire budget
for nutrition education is one-fifth the
advertising budget for…
Altoids mints
Nestle, 2002
Texas Double Whopper
Calories
Saturated fat
Fat grams
Sodium
1050
26 grams
130% of daily
69 grams
106% of daily
1910 mg
80% of daily
A Few Fast Food Facts
Everyone eats fast food
 Fast food is marketed everywhere
 It is almost impossible to avoid it
 We need to learn to live with it

Calories.. Who’s counting?
3500
3000
2500
2000
1500
1000
500
0McDonald’s
hamburger
McDonald’
s Big Mac
O’Charley’s
chicken
tenders
dinner
Shoney’s
deluxe
pancake
plate
Lone Star
Steakhouse
Lone Star
wings
Denny’s
mini
burgers
w/ onion
rings
Chili’s
awesome
blossom
Nathan’s
Famous
seafood
sampler
4,030
How about dinner and dessert?
2500
2,270
1,760
2000
1500
1000
500
0
Romano’s Macaroni Grill
Spaghetti & Meatballs
dinner
Romano’s Macaroni
Grill New York
cheesecake with
caramel fudge sauce
Both
Start Walking
12
hours
10
8
6
4
2
0
McDonald’s
hamburger
McDonald’s O’Charley’s
Big Mac
chicken
tenders
dinner
Shoney’s
deluxe
pancake
plate
Lone Star
Steakhouse
Lone Star
wings
Denny’s
mini
burgers
w/ onion
rings
Chili’s
awesome
blossom
Nathan’s
Famous
seafood
sampler
Ronald McDonald is recognized by nearly
96% of American children
 A child's first request for a product
typically occurs at about 24 months of age
 Ad agencies acknowledge that toddlers and
preschool children have considerable
purchase influence through “nag factor”
 Children influence nearly half of McDonald’s
visits

So, What’s Wrong With Fast Food?
It tastes great
 It’s very convenient
 It’s relatively inexpensive

Western Diet Pattern
Western vs Prudent
A Western diet has significantly higher risk of:
 Type II diabetes
 Cancer
 Cardiovascular disease
 Premature death
Red
Any food with more than 1 gram
of trans fats
 Any food with more than 13
grams of saturated fat
 Any food with processed meats

Green
Foods with whole grains, fresh
fruits, vegetables,
 Healthy oils (french fries fried in
healthy oils)
 Many deli type sandwiches

Yellow
Foods not green and not red
 Sodium and cholesterol content
can push the food to green or red

Good Guys (trans fat free)
Wendy’s
 Au Bon Pain
 Jason’s Deli
 Panera Bread
 California Pizza Kitchen
 Ruby Tuesday
 Chick-Fil-A

Bad Guys (have expressed no
desire to remove trans fats)
Starbucks,
 Friendly’s
 Popeyes
 Taco Bell
 KFCs getting sued
