Transcript Slide 1

By
Ryan Diaz
+
David Valancy
- A neuron is a nerve cell; the basic
building block of the nervous system.
-Sends neural impulses, electrical
messages around the body.
- The dendrites are the brushy
branching extension that extend from
the cell body to receive messages.
-The axon is the extension of the
neuron from cell body to terminal
buttons. It conducts the action potential
to the other end of the neuron.
-The myelin sheath is a layer of fatty tissue
segmentally surrounding the axon. It increases
the speed of the neural message.
- Terminal buttons are the end areas of the
axon. They release neuron transmitters into
the synapse.
-Action potential is a neural impulse; a brief
electrical charge that travels down the
axon. Generated by the movement of
positively charge particle in and out of
channels in the axon’s membrane.
-Resting potential is when the axon has the
same amount of positive particles on the
outside of the axon as on the inside.
-When enough excitatory rather than
inhibitory messages are receive the
threshold is met triggering action potential
-The axon is selectively permeable and only allows
the positively charged sodium ions in and negative
potassium ions out when threshold is met.
-Depolarization is the stage where
negative ions are pumped outside
and positives are pumped in. This
starts a chain reaction that
spreads down the axon.
-The refractory period is when the
pumps pump the ions back to
original positions to fire again.
- Classical conditioning is a type of learning where an organism comes to associate
stimuli.
-An unconditioned stimulus (UCS) is a stimulus that naturally triggers a unconditioned,
or unlearned response (UCR).
-A conditioned stimulus (CS) is a previously neutral stimulus that is learned to be
associated with the UCS produce a conditioned response (CR) which is the same as the
UCR.
- Extinction is the diminishing of the conditioned response. Occurs when the UCS no
longer follows the CS.
- Spontaneous recovery is the
reappearance after a rest period of an
extinguished conditioned response
- Pioneered by Ivan Pavlov
Classical conditioning in advertising
Pavlov’s experiment that discovers classical conditioning
-Operant conditioning is a type of learning in which behavior is strengthened if
followed by a reinforcer or diminished if followed by punisher.
-Operant conditioning alters operant behaviors, behaviors that operate on the
environment and produce consequences. The organism can consciously control
these actions.
-Edward Thorndike stated the Law of Effect. It says the behaviors followed by
favorable consequences become more likely , and that behavior followed by
unfavorable consequences become less likely
- B. F. Skinner pioneered
operant conditioning
- Shaping is the operant
procedure where
reinforcers lead behavior
toward closer and closer
approximation of a
desired goal.
Food is a
Primary reinforcer
-Skinner boxes (as shown on the left)
were used to measure operant learning
in animals by how many times and how
fast they got food for doing a specific
behavior
-Primary reinforcers are innately
reinforcing stimuli. They are biologically
predisposed to be desirable.
-Conditioned reinforcers are stimuli that
gain reinforcing power through
association with primary reinforcers.
-Positive reinforcement adds a desirable
stimulus. Negative reinforcement takes
away an undesirable stimulus.
-Positive punishment adds an aversive
stimulus. Negative punishment
withdraws a desirable stimulus
Positive reinforcers: food, money, love, etc
Negative reinforcers: child stopping screaming
Positive punishment: hit, yelling, ticket, etc.
Negative punishment: Time-out, stealing
possessions, etc.
Cool
People
Like
Racing
-Light enters the eye through the
cornea which protects the eye and
bends the light to provide focus
-It then goes through the pupil, a
opening adjusted by the iris through
which light enters the eye.
-The lens which is behind the pupil
changes shape through
accommodation order to focus the
image on the retina
- The retina is the inner surface at the back of the eye containing the receptor cells, rods
and cones.
-Rods detect only black, white, and gray.
They are used in peripheral and twilight
vision. Outnumber cones.
-Cones are concentrated in the middle of
the retina (fovea) and function in good
lighting. They detect fine detail and color
- Rods and cones send neural images to the
neighboring bipolar cells. Which then send
messages to the ganglion cells.
-The ganglion cells come together to form the optic
nerve which carries the neural impulses to the brain,
specifically the occipital lobe via the thalamus.
-Where the optic nerve leaves the retina there is a
blind spot where no receptor cells are located.
-Feature detectors in the brain are nerve cells that
Rods and cones
respond to specific features of the stimulus, like
shape, angle, or movement. -The brain uses a process called parallel processing
to process several aspects of a problem
simultaneously It can process things like depth, form,
motion, and color all at the same time.
-Color constancy is the perceiving of familiar objects
as having consistent color even as illumination
changes.
Optic nerve >
-The outer ear funnels sound waves down the auditory canal to the eardrum
-The eardrum vibrates the hammer, which triggers the anvil, then the stirrup. All of
these are small bones located in the middle ear. They concentrate the vibrations
from the eardrum on the oval window.
-The inner ear contains the cochlea, semicircular canals, and vestibule sacs.
-The cochlea is a coiled bony, fluid-filled tube through which sound waves trigger
neural impulses. The sound waves are gathered from the vibration of the oval
window via the middle ear.
-The fluid in the cochlea ripples vibrating the basilar membrane which is lined with
hair cells. The movement f theses hairs trigger the neural messages to the auditory
nerve.
-Place theory says that we hear pitch
according to the place on the cochlea’s
membrane that is stimulated. Best
explains how we sense high pitches
-Frequency theory states that the rate of
nerve impulses traveling up the auditory
nerve matches the frequency of the
tone. Best explains how we sense low
pitches
-We have stereo phonic hearing
allowing us to locate sounds in 3
dimensions. The difference in time and
intensity of a sound in each of your 2
ears enables location of the sound.
-Conduction hearing loss occurs when
we damage parts of the outer and
middle ear that conduct sound to the
cochlea.
-Sensorineural hearing loss is hearing
loss caused by damage to the cochlea’s
receptor cells or auditory nerves.
-
Creativity is the ability to produce novel and valuable ideas. Coming up with
and innovative and helpful idea or concept.
-
Generally if you score high on an intelligence test you will also score high on
a creativity test. There are 5 main components to creativity.
1. Expertise is a well-developed base of knowledge. The more we know the
more likely we’ll combine information in a novel way.
2. Imaginative thinking skills provide the ability to see things in new ways, to
recognize patterns, to make connections. Being able to change perspective
fosters creativity.
3. A venturesome personality will be able to over some obstacles more easily.
People like this don’t mind uncertainty or risk and are yearning for new and unique
experiences.
4. Intrinsic Motivation is important because people are most creative when they are
motivated by interest and pleasure, not outside external rewards.
5. A creative environment cultivates and protects creative ideas. Supportive people
and mentor are included.
-Creative environments free people from concern with social approval. Other
people don’t matter when someone is enthralled in their work.
-- Lateral thinking is thinking about a problem in a different way hoping to foster a
creative answer, opposed to step-by-step logic.
-Hunger is a basic drive to satisfy a physiological need for nourishment. It
is placed on the lowest level of Maslow’s hierarchy of needs, meaning
that to satisfy any other need you must satisfy your need for food first
(according to Maslow).
-People and other animals automatically monitor their calorie intake,
preventing energy deficits and maintaining a stable weight.
-Glucose is a form of sugar in the blood. It provides much of our body
tissue with energy. When the level is low we feel hungry.
-The lateral (sides of the) hypothalamus makes us hungry. Ventromedial
(lower middle) hypothalamus depresses hunger.
-Our set point is the point at which our
natural weight is supposed to be. When
we fall below that weight hunger goes
up and metabolic rate is lowered. (older
hunger theory)
-The body’s resting rate of energy
expenditure is the basal metabolic rate.
Changes if we fluctuate from set point.
- Our preference for sweet and salty
foods is genetic but people generally
dislike new unusual foods.
-Leptin is a protein secreted by fat
cells. Too much Leptin means too
much fat, thus lowered hunger
-Orexin is the hunger causing hormone
secreted by the hypothalamus.
-Ghrelin is secreted by an empty
stomach triggering hunger
-PYY is secreted from the digestive
track and depresses hunger.
-The James-Lange theory of emotion states that we experience our emotions by
becoming aware of our physiological responses to emotion-arousing stimuli. Physical
changes cause mental stresses.
-Cannon- Bard theory of emotion says that an emotion-arousing stimulus simultaneously
triggers physiological responses and the subjective experience of emotion. There is no
cause and affect relationship between the physical and mental effects of emotion.
-The Two-factor theory is Schachter’s theory that to experience emotion one must be
physically aroused and cognitively label the arousal. The arousal affects you, but it
depends on the context.
-Some neural pathways involving emotion bypass the cortical areas involved in thinking.
The eyes can shortcut via the thalamus straight to the amygdala ( fear and anger center)
Stanley Schachter
-The two dimensions of emotion include pleasant vs. unpleasant (valence and low
vs. high arousal. Theoretically all emotions will be some combination of the two
dimensions.
-Zajonc and LeDoux emphasize that some emotional responses are immediate,
before any conscious appraisal. That’s opposed to Lazarus and Schachter that
say that even instantly felt emotions require a cognitive label of the situation.
-Arousal fuels and emphasizes any emotion, cognition channels it.