Transcript mdc-meeting-cph-admiral-sept-1-2014_

Copenhagen Admiral Hotel
September 1, 2014
European Hearing Instrument Manufacturers Association
Hear-it China: SH consult with Steen Teisen + Evert Dijkstra
Hear-it China: Ole check with his Chinese contacts
EU: SH have meeting with Michael Huebel
International Ear Care Day: SH coordinate with EFHOH + AEA
Screening/Awareness campaign: SH discuss with Ora + Ole
EuroTrak Poland + Spain: SH push
MM-WL press: SH coordinate with Nick Hunn
MM-WL: letter to Bluetooth from EHIMA Board
MM-WL coordinate with EFHOH + AEA
European Hearing Instrument Manufacturers Association
Half-done
On hold
Dropped
Done
Done
Done 
Ongoing
Ongoing
Ongoing
1.
Comments to minutes/agenda
Hear-it + MDC strategy
3. Awareness raising (formerly known as lobbying)
4. EuroTrak
5. Aging
6. MM-WL and Bluetooth: press
7. Revision of EN 15927
8. Budget priorities for 2015
9. SH performing for individual companies
10. Next meetings
11. Misc. (Article in ”Gerontology”)
12. Today’s decisions
2.
European Hearing Instrument Manufacturers Association
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MDC strategy: separate ppt presentation, but
included here
European Hearing Instrument Manufacturers Association
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Strategy proposal October 21. 2014
European Hearing Instrument Manufacturers Association
”The PR Committee” was the forerunner to the EHIMA MDC. It was
established before 1998.
Hear-it was created as a result of a new strategy after the ”World
of Hearing” failure in Brussels.
In 2007 the MDC was created and a full time manager was
employed.
”Create awareness about hearing, hearing loss and
hearing solutions”
”We need to inform the public better”
European Hearing Instrument Manufacturers Association
Awareness
• www.hear-it.org
Lobbying
• EU
• National
Users
PR
• Bridget Shields
(social cost of untreated hearing loss)
• Hard of hearing (”Uhørt”)
- Hearing problems and working life
Hear-It
Professionals
European Hearing Instrument Manufacturers Association
Manufacturers
Purpose from original CEO decision1999:
The alliance will have three primary tasks:
1.
2.
Users
3.
To gather information and facts about hearing
impairment and organise these facts in a manner
which will make it possible to use them efficiently and
fast, when necessary.
To take advantage of the alliance to lobby the primary
target groups to ensure the hard of hearing the best
possible treatment for their hearing loss.
To present the relevant facts and messages in a way
which will ensure the alliance as the primary
knowledge provider for the hard of hearing and other
primary target groups.
Hear-It AISBL will be the crux in the effort to improve the
general public’s knowledge of hearing loss and of the
benefits of hearing instrument treatment for the hearing
impaired and to society as such.
Hear-It
Professionals
European Hearing Instrument Manufacturers Association
Manufacturers
Reach: English, German, Spanish, French, Portuguese,
Chinese.
Targets: General public, politicians,
medical/audiological, press, youth, patient
associations, professional organisations.
Users
Visitors 2001:
Visitors 2013:
Growth
Hearing test 2009:
Hearing tests 2013:
Growth
105.033
2.994.785
2.851%
72.506
262.144
361% 1)
Google performance: Top 10 keywords on page 1 in all
countries except US (taken care of by BHI)
Hear-It
Professionals
Manufacturers
1) All numbers from inherent Webupdate log counter
European Hearing Instrument Manufacturers Association
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Hear-It annual general assembly: professionals + user associations
National:
Denmark 2000-2001: Agreement among government parties to cut subsidies by half. Proposal
withdrawn after lobby effort headed by Hear-It and supported by all relevant actors in Denmark.
Activity continued and all stakeholders signed ”12 points to strengthen the Danish Hearing Care
System”
Holland 2006: Multiparty agreement to cut subsidies by 2/3. Withdrawn after joint Hear-It-NVVS
action to interview and inform on Hear-It statistics health-spokespersons from all parties before
election and publish on Hear-it.org, in NVVS member magazine and as press releases. Action
repeated after election and proposal fell away.
EU (only monitoring):
◦ European Health Forum, Gastein, Oct 1-3. On the programme: ”Hearing loss: the neglected
European public health Challenge”
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MEP Heinz Becker has asked the EU Commission about adult screening programs
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EHIMA + BHAMA + BSHAA + action on hearing loss + Hearing link have fought hard against
proposals in North Staffordshire to cut NHS funding of HA for mild & moderate losses
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Monitoring of revision of medical device directive.
European Hearing Instrument Manufacturers Association
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Bridget Shields study very well quoted – and in mainstream media.
Survey in Belgium showed that +80% of all major media carried the story
The 2014 UK Commission on Hearing Loss employ unreservedly the Bridget Shield methodology
and figures
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EuroTrak very well quoted
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Hearing awareness week (good Brussels coverage, MEP, AEA, EFHOH)
EuroTrak was modelled after MarkeTrak (BHI initiative) and has turned out to be almost the only
source of reliable data in many countries on hearing, treatment, satisfaction, usage etc.
As such, EuroTrak is the other of our 2 major assets.
European Hearing Instrument Manufacturers Association
Current MDC strategy
efforts in all 3 areas
Awareness – Hear-it
Lobbying/monitoring
PR/EuroTrak
Spending 2012: 640.000 euro
Spending 2012: 65.000 euro
Spending 2012: 80.000 euro
Spending 2013: 640.000 euro
Spending 2013: 65.000 euro
Spending 2013: 80.000 euro
The Hear-it site was
redesigned to focus mostly on
(first time) users and driving
them through the funnel
towards a decision to do
something about their hearing
loss
The spending focus on
monitoring activities/iniatives
within the EU (Brussels based
politics, administration and
NGO’s)
The spending is almost solely
focused on doing and
leveraging EuroTrak. EuroTrak
analysis is conducted biannually
The current cost/benefit level
has been benchmarked with
member company cost/benefit
from similar activities and
found to be competitive
Current annual spending 785.000 euro – 2009 spending approx. 925.000 euro
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The Future MDC
Strategic choices
European Hearing Instrument Manufacturers Association
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1.
2.
Close MDC, close Hear-it (awareness), close EU
monitoring, maintain EuroTrak – future budget approx.
80.000 euro per year.
Keep MDC, take Hear-it to next level, maintain
monitoring, maintain PR, MDC more efficient and
proactive on key issues – future budget status quo at
800.000 euro. Will require leveraging of internal
resources in each member company.
European Hearing Instrument Manufacturers Association
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Public spending pressure
◦ Rehab
◦ Telehealth, teleaudiology
◦ Health Economy
Co-morbidities
◦ Depression, dementia, diabetes, cardiovascular, obesity, falls, kidney diseases, etc
◦ Integrated health care
WHO
◦ The gate initiative (global assistive technology ). Certain people see possible advantages of
”de-medicalizing” hearing aids, hoping they will become more accessible . Others argue
against, but the jury is still out
◦ Making health care accessible
Adult screening (see e.g. UK report: ”Commission on hearing loss: final report”)
European Hearing Instrument Manufacturers Association
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We have important trends internationally that require a
common stance and intervention/recommendations from
our industry
Hear-it and EuroTrak are valuable assets which will create
value in a future strategy
European Hearing Instrument Manufacturers Association
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Define/propose common stance on major topics based on analysis, external research, key
opinion leader networks, expert networks, for approval by the Board.
Participate in/influence relevant governing bodies/influencing bodies/users’ associations( e.g.
EFHOH)
Maintain and build alliances (patient associations, professional associations, senior associations
etc).
Communicate our ”common stance”, create dialogue, virtual networks, social media (based on
Hear-it platform), PR.
Continue to build awareness and purchase intention in a non-branded environment (Hear-it).
Strengths are: ”un-biased”, .org, long history.
Utilize Hear-it to create interactive platform to generate studies, opinions, PR, dialogue, linking
to KOL/expert/social media groups etc.
European Hearing Instrument Manufacturers Association
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Budget – ”as is” (total common spending = via Hear-it,
HIMSA and EHIMA)
Agreement on mandate
MDC to become more active (leverage member
organisations)
European Hearing Instrument Manufacturers Association
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The idea:
◦ Create awareness on the importance of early/preventive/routine hearing check
The goal
◦ More people realize to their hearing problem and take action
The means
◦ Curtis Alcock/Ida Institute: ”the three monkeys”
◦ Campaign to run on national hearing day (WHO: March 3rd)
◦ Leverage local associations and local EHIMA member organisations
◦ Simple off line/on line communication
Budget
European Hearing Instrument Manufacturers Association
European Hearing Instrument Manufacturers Association
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Coincide with WHO’s International Ear Care Day
Strong desire from AEA and EFHOH
We could use this day to launch our campaign on
screening & awareness (3 monkeys)
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Program topic: ”Hearing loss: the neglected
European public health challenge”
“Hearing loss is the number one isolation factor for EU citizens. During our session
we aim to increase awareness about the reality of hearing loss in the eU (all ages,
and especially vulnerable patient groups, such as children and older populations)
and about the consequences for EU citizens and families.”
Thanks to ”Agir pour l’Audition” in France
EHIMA participate?
SH has urged AEA to participate
Future cooperation with ”Agir pour l’Audition”?
Other program topics: eHealth, teleHealth, breaking
down the health ”silos”
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The idea:
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The goal
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The means
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Budget
◦ Create awareness on the importance of
early/preventive/routine hearing check
◦ More people realize hearing problem and take action
◦ Curtis Alcock/IDA institute: ”the three monkeys”
◦ Campaign to run on national hearing day (WHO:
March 3rd)
◦ Leverage local associations and local EHIMA member
organisations
◦ Simple off-line/on-line communication
European Hearing Instrument Manufacturers Association
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PSAPs are audio devices and must be tested according to EN
60065 which covers safety of audio, video and similar
equipment. This is mandatory for CE marking under the lowvoltage directive in the EU.
Part of the testing purpose is compliance with maximum
sound pressure level according to EN 50332. The limit of
sound pressure level is 100 dB
We don’t know whether the PSAPs that are available in Europe
today have been tested according to EN 60065 (probably not
because most of them exceed the 100 dB SPL).
How can EHIMA make sure they ARE tested?
And how can this be policed?
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Depending on our decisions on these
”Awareness raising” issues, we have to
discuss the budget consequences
European Hearing Instrument Manufacturers Association
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Update
European Hearing Instrument Manufacturers Association
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France and UK: OK to pay 50%
BHAMA must elect new chairman after Lawrence Werth died
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Germany: No. Board agreed to instruct them
to pay. Has this happened?
BVHI now an independent organization, Bursig is out
SH must contact the interim management: Oticon, GN, Hansaton
European Hearing Instrument Manufacturers Association
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Poland & Spain:
SH proposes to drop the idea. No reactions.
Australia: involve retail?
New Zealand?
Sweden: Involve HRF (users’ assoc)?
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Questionnaire almost completed
Close cooperation with Anovum + SH
Survey scheduled to start in September
HIA + EHIMA to plan coordinated
communication of results
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European Hearing Instrument Manufacturers Association
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Danish Gerontology Conference, Oct 2-3
170 participants
90 minute mini-symposium on hearing loss
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SH: intro, setting the stage, mainly EuroTrak data
Kirsten Worsøe: hearing loss & co-morbidities
Anne-Mette Mohr: psycho-social consequences
Majbritt Tobberup, chairman of hearing impaired’s
association: what do WE want going forward?
If successful: SH could make a ”package” which could
be used in other countries
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Press and lobby activity
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Nick Hunn & SH are 95% ready with press
release.
Budget for sending it out? Use Detering?
Letter from EHIMA Board to Bluetooth Board:
SH has asked Nick Hunn for a proposal
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First round funded by UNSAF (Oct 2010)
The norm is definitely in EHIMA’s interest
AEA very interested in cooperation
Proposal to share costs 50-50
Estimated EHIMA share around 10,000€
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MDC priorities
European Hearing Instrument Manufacturers Association
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The hearing industry is spending in several
areas for mutual benefit
Hearing
Industry
€ 311,4k
EHIMA Aisbl
€ 30k
€ 640k
Hear-it Aisbl
€ 106,7k
Total 2014 Budget: € 1.553 k
€ 654k
Industry
Projects
(TC &MDC via
HIMSA)
€ 100,3 k
Per member 2013
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Secretariat
Activity
€*1000
Secretariat
Secretary SH
Meetings
Travel etc
Misc.
Adminstration
Accounting/Auditor
EU Lobbying
Surveillance
Projects
Total Secretariat
European Hearing Instrument Manufacturers Association
B13
Est 13
I
B14
127
27
25
4,4
127
0
35
4,2
130
10
25
4,4
12
15
20
60
15
270,4
60
15
256,2 95%
Direct
I
Notes
70
259,4 101%
189,4
H Invoicing via HIMSA
x
(E13/B13) & (B14/E13)
0
0
0
0
0
0
0
70
0
70
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Market Development Committee
Activity
€*1000
MD base activities
Secretary SH
Meetings
Travel etc
Misc.
Total Base activities
B13
EuroTrak
Anovum services
PR
Total Eurotrak
B13
Est 13
I
15
5
0
15
5 33%
B14
I
80
0
80 1600%
Notes
80 for B15
H
x
x
Other projects
Share, Geriatric
EU projects
IOM
Projects Total
B13
B14
Notes
H
x
x
x
MDC Total
European Hearing Instrument Manufacturers Association
0
0
0
10
10
Est 13
I
0
0
0
10
10
I
Notes
H Invoicing via HIMSA
0
0
0
10
10
Est 13
I
0
25
60
20
35
60
80 133%
85
B14
0
0
0
0
0
I
0
Proposals tbd
0
0
0%
95 112%
90
95%
Direct
10
80
0
80
0
0
0
(E13/B13) & (B14/E13)
80
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Project
Invoice via EHIMA
Invoice via HIMSA
EuroTrak
0
80
EN 15927
10
Ageing
5?
MM-WL Bluetooth PR
10 ?
Awareness:
Int’l Ear Care Day WHO
with 3 monkeys
Hearing Awareness
45 ?
Week in EU Parliament
European Hearing Instrument Manufacturers Association
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Stable cost
Hear-it
Activity
€*1000
Hear-it website
Lobby & Expenses
Total hear-it
European Hearing Instrument Manufacturers Association
B13
Est 13
I
640
640
0
0
640
640 100%
B14
I
640
0
640 100%
Notes
H Direct Invoicing
x
x
(E13/B13) & (B14/E13)
640
0
640
41
None
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Next Board + MDC: Oct 20-21: CPH
Note: budget 2015 must be prepared before this
meeting, i.e. via email correspondance
Next Interim meeting: Jan/Feb 2015
Venue? Zurich? Barbados?
Board + MDC: April 13-14, 2015
Venue: Sheraton, Amsterdam Airport
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