Transcript propaganda - WordPress.com

PROPAGANDA
How “They” Convince
You
BANDWAGON
 Everybody’s
doing it. You should
too.
 Everybody else has it. So should
you.
 You don’t want to be the only one
without this.
EX: People PC Online
TESTIMONIAL
A
famous person or someone with
desirable characteristics actually
TELLS that they use or endorse this
product.
EX: Katie Perry –
Pro Active
TRANSFER
A
famous person or someone with
desirable characteristics just appears
in the ad to make you want the
product. The person does not speak
about the product.
EX: Michael Jordan – Hanes
underwear
EMOTIONAL WORDS
 The
writers use words or pictures
that appeal to your emotions,
feelings, or desires.
EX: Icy Cold Coca Cola
FAULTY CAUSE AND EFFECT
 The
writer gives reasons, but they
are slanted or biased towards the
product, not necessarily the
complete truth.
EX: Red Bull/Energy Drinks
PLAIN FOLKS
 The
ad makes you think the product
comes from just good people,
nothing fancy, plain ordinary people.
EX: Hidden Valley Ranch
Salad Dressing
HUMOR
 This
one’s pretty obvious. The ad is
funny. 
EX: Mannequins in the Old
Navy Ads
REPETITION
 The
product name or outcome is
repeated several times.
EX: Head On – Apply directly
to the forehead….